Supplier satisfaction within the Australian wine industry
Paper
Paper/Presentation Title | Supplier satisfaction within the Australian wine industry |
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Presentation Type | Paper |
Authors | |
Author | Somogyi, Simon |
Journal or Proceedings Title | Proceedings of the 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium |
Number of Pages | 8 |
Year | 2007 |
Place of Publication | Australia |
Web Address (URL) of Paper | http://www.anzmac07.otago.ac.nz/doctoralcolloquium.aspx |
Conference/Event | 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium |
Event Details | 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium Event Date 01 to end of 02 Dec 2007 Event Location Dunedin, New Zealand |
Abstract | The Australian wine industry is experiencing an oversupply of grapes with many relationships between grape growers and winemakers becoming strained. This had led to inefficiencies in the value chain which could harm the industry’s ability to produce a quality product demanded by consumers. The area of investigation for this project is supplier (grape grower) satisfaction and aims to provide a model exhibiting the constructs that relate to satisfaction in relationships between grape growers and winemakers. A qualitative testing involving grape growers has uncovered that trust, commitment, flexibility, communication, honesty and shared goals, buyer size and power are constructs related to satisfaction. |
Keywords | Australia; wine industry |
ANZSRC Field of Research 2020 | 350605. Marketing management (incl. strategy and customer relations) |
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Byline Affiliations | University of Adelaide |
https://research.usq.edu.au/item/9zyxw/supplier-satisfaction-within-the-australian-wine-industry
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