Supplier satisfaction within the Australian wine industry

Paper

Somogyi, Simon. 2007. "Supplier satisfaction within the Australian wine industry." 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium. Dunedin, New Zealand 01 - 02 Dec 2007 Australia.
Paper/Presentation Title

Supplier satisfaction within the Australian wine industry

Presentation TypePaper
Authors
AuthorSomogyi, Simon
Journal or Proceedings TitleProceedings of the 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium
Number of Pages8
Year2007
Place of PublicationAustralia
Web Address (URL) of Paperhttp://www.anzmac07.otago.ac.nz/doctoralcolloquium.aspx
Conference/Event2007 Australian and New Zealand Marketing Academy Doctoral Colloquium
Event Details
2007 Australian and New Zealand Marketing Academy Doctoral Colloquium
Event Date
01 to end of 02 Dec 2007
Event Location
Dunedin, New Zealand
Abstract

The Australian wine industry is experiencing an oversupply of grapes with many relationships between grape growers and winemakers becoming strained. This had led to inefficiencies in the value chain which could harm the industry’s ability to produce a quality product demanded by consumers. The area of investigation for this project is supplier (grape grower) satisfaction and aims to provide a model exhibiting the constructs that relate to satisfaction in relationships between grape growers and winemakers. A qualitative testing involving grape growers has uncovered that trust, commitment, flexibility, communication, honesty and shared goals, buyer size and power are constructs related to satisfaction.

KeywordsAustralia; wine industry
ANZSRC Field of Research 2020350605. Marketing management (incl. strategy and customer relations)
Public Notes

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Byline AffiliationsUniversity of Adelaide
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