Australian wines in China. Wine with lemonade: is the myth a reality?
Article
Article Title | Australian wines in China. Wine with lemonade: is the myth a reality? |
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Article Category | Article |
Authors | Somogyi, Simon (Author), Li, Elton (Author), Johnson, Trent (Author), Bruwer, Johan (Author) and Bastian, Susan (Author) |
Journal Title | Australian and New Zealand Grapegrower and Winemaker |
Journal Citation | 516, pp. 84-87 |
Year | 2007 |
Place of Publication | Beulah Park, S.A., Australia |
Abstract | This exploratory study examined characteristics of Chinese-born wine consumers residing in South Australia providing some insights into Chinese wine-related behaviour. |
Keywords | wine marketing; wine consumption |
ANZSRC Field of Research 2020 | 350602. Consumer-oriented product or service development |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | University of Adelaide |
https://research.usq.edu.au/item/9zyx9/australian-wines-in-china-wine-with-lemonade-is-the-myth-a-reality
1951
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