The impact of price satisfaction on supplier commitment in the Australian wine supply chain

Paper

Somogyi, Simon and Gyau, Amos. 2010. "The impact of price satisfaction on supplier commitment in the Australian wine supply chain." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Australia.

Paper/Presentation Title	The impact of price satisfaction on supplier commitment in the Australian wine supply chain
Presentation Type	Paper
Authors	Somogyi, Simon (Author) and Gyau, Amos (Author)
Editors	Ballantine, Paul and Finsterwalder, Jörg
Journal or Proceedings Title	Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference (ANZMAC 2010)
ERA Conference ID	76596
Number of Pages	9
Year	2010
Place of Publication	Australia
ISBN	9780473178208
Web Address (URL) of Paper	http://anzmac2010.org/proceedings/pdf/ANZMAC10Final00277.pdf
Conference/Event	ANZMAC 2010: Doing More With Less
	ANZMAC Conference
Event Details	ANZMAC Conference Australian and New Zealand Marketing Academy Conference Rank C
Event Details	ANZMAC 2010: Doing More With Less Parent ANZMAC Conference Event Date 29 Nov 2010 to end of 01 Dec 2010 Event Location Christchurch, New Zealand
Abstract	Commitment is an important relational dimension of any business to business relationship. While many studies have investigated the antecedents and effects of commitment on business to business relationships, the impact of price satisfaction on suppliers' commitment has not been investigated. As a result, the aim of this study was to investigate the effect that price satisfaction has on suppliers' commitment in a business to business relationship utilising the Australian wine industry as a context. The results of the study show that price reliability and relative prices have a strong affect on suppliers' commitment and these aspects of price satisfaction should be heeded by buyers of business to business goods and services.
Keywords	price satisfaction; price reliability; wine marketing
ANZSRC Field of Research 2020	520402. Decision making
	350799. Strategy, management and organisational behaviour not elsewhere classified
	350605. Marketing management (incl. strategy and customer relations)
Public Notes	'..authors have assigned to ANZMAC and the University of Canterbury, a non-exclusive, royalty free copyright licence to use their work and publish it in full or in part in the proceedings and on the World Wide Web with the ANZMAC Conference papers or for any other purpose in connection with the ANZMAC Conference. ' Since licence is non-exclusive, this paper has been deposited and made accessible in USQ ePrints with the permission of the authors.
Byline Affiliations	School of Management and Marketing
	University of Adelaide

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