The impact of price satisfaction on supplier commitment in the Australian wine supply chain

Paper


Somogyi, Simon and Gyau, Amos. 2010. "The impact of price satisfaction on supplier commitment in the Australian wine supply chain." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Australia.
Paper/Presentation Title

The impact of price satisfaction on supplier commitment in the Australian wine supply chain

Presentation TypePaper
AuthorsSomogyi, Simon (Author) and Gyau, Amos (Author)
EditorsBallantine, Paul and Finsterwalder, Jörg
Journal or Proceedings TitleProceedings of the 2010 Australian and New Zealand Marketing Academy Conference (ANZMAC 2010)
ERA Conference ID76596
Number of Pages9
Year2010
Place of PublicationAustralia
ISBN9780473178208
Web Address (URL) of Paperhttp://anzmac2010.org/proceedings/pdf/ANZMAC10Final00277.pdf
Conference/EventANZMAC 2010: Doing More With Less
ANZMAC Conference
Event Details
ANZMAC Conference
Australian and New Zealand Marketing Academy Conference
Rank
C
Event Details
ANZMAC 2010: Doing More With Less
Parent
ANZMAC Conference
Event Date
29 Nov 2010 to end of 01 Dec 2010
Event Location
Christchurch, New Zealand
Abstract

Commitment is an important relational dimension of any business to business relationship. While many studies have investigated the antecedents and effects of commitment on business to business relationships, the impact of price satisfaction on suppliers' commitment has not been investigated. As a result, the aim of this study was to investigate the effect that price satisfaction has on suppliers' commitment in a business to business relationship utilising the Australian wine industry as a context. The results of the study show that price reliability and relative prices have a strong affect on suppliers' commitment and these aspects of price satisfaction should be heeded by buyers of business to business goods and services.

Keywordsprice satisfaction; price reliability; wine marketing
ANZSRC Field of Research 2020520402. Decision making
350799. Strategy, management and organisational behaviour not elsewhere classified
350605. Marketing management (incl. strategy and customer relations)
Public Notes

'..authors have assigned to ANZMAC and the University of Canterbury, a non-exclusive, royalty free copyright licence to use their work and publish it in full or in part in the proceedings and on the World Wide Web with the ANZMAC Conference papers or for any other purpose in connection with the ANZMAC Conference. ' Since licence is non-exclusive, this paper has been deposited and made accessible in USQ ePrints with the permission of the authors.

Byline AffiliationsSchool of Management and Marketing
University of Adelaide
Permalink -

https://research.usq.edu.au/item/q0244/the-impact-of-price-satisfaction-on-supplier-commitment-in-the-australian-wine-supply-chain

Download files


Published Version
Somogyi_Gyau_ANZMAC2010_AV.pdf
File access level: Anyone


Other Documentation
Documentation.pdf
File access level: Anyone

  • 2081
    total views
  • 930
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Grower communication: a winery imperative
Somogyi, Simon. 2008. "Grower communication: a winery imperative." Australian & New Zealand Grapegrower & Winemaker.
Wine product bundling: for a new segment of wine consumers
Matthews, Christopher, Goodman, Steve, Habel, Cullen and Somogyi, Simon. 2011. "Wine product bundling: for a new segment of wine consumers." 6th Academy of Wine Business Research Conference: The Faces of Wine Sustainability (AWBR 2011) . Bordeaux, France 09 - 10 Jun 2011 Bordeaux, France.
Enhancing long-term grapegrower/winery relationships in the Australian wine industry
Somogyi, Simon, Gyau, Amos, Li, Elton and Bruwer, Johan. 2010. "Enhancing long-term grapegrower/winery relationships in the Australian wine industry." International Journal of Wine Business Research. 22 (1), pp. 27-41. https://doi.org/10.1108/17511061011035189
Purpose and preference in educational podcasting
Van Zanten, Rob, Somogyi, Simon and Curro, Gina. 2012. "Purpose and preference in educational podcasting." British Journal of Educational Technology. 43 (1), pp. 130-138. https://doi.org/10.1111/j.1467-8535.2010.01153.x
Wine marketing online
Baron, Judi, Somogyi, Simon, Hall, Dayle and Carrington, Alan. 2008. "Wine marketing online." BbWorld Asia Pacific 2008 Conference. Adelaide, Australia 10 - 12 Sep 2008
Australian wines in China. Wine with lemonade: is the myth a reality?
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "Australian wines in China. Wine with lemonade: is the myth a reality?" Australian and New Zealand Grapegrower and Winemaker. 516, pp. 84-87.
Exploring the nature of price satisfaction in the Australian wine supply chain
Gyau, Amos, Sidali, Katia and Somogyi, Simon. 2010. "Exploring the nature of price satisfaction in the Australian wine supply chain ." 2010 Deutsche Gesellschaft fur Tourismuswissenschaft, Wein & Tourismus Symposium. Freiburg, Germany 12 - 13 Apr 2010
Supplier satisfaction within the Australian wine industry
Somogyi, Simon. 2007. "Supplier satisfaction within the Australian wine industry." 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium. Dunedin, New Zealand 01 - 02 Dec 2007 Australia.
The impact of price satisfaction on supplier relationship performance
Somogyi, Simon and Gyau, Amos. 2009. "The impact of price satisfaction on supplier relationship performance." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.