Grower communication: a winery imperative

Article

Somogyi, Simon. 2008. "Grower communication: a winery imperative." Australian & New Zealand Grapegrower & Winemaker.
Article Title

Grower communication: a winery imperative

Article CategoryArticle
Authors
AuthorSomogyi, Simon
Journal TitleAustralian & New Zealand Grapegrower & Winemaker
Number of Pages2
Year2008
Place of PublicationGoodwood, SA. Australia
Abstract

Recent developments and trends in the Australian wine industry are intensifying the urgency for better understanding of relationships between grapegrowers and winemakers. In less than a decade, the industry has witnessed an over-supply of grapes, followed by a severe drought.

Keywordswineries; wine; grape harvest; oversupply
ANZSRC Field of Research 2020380109. Industry economics and industrial organisation
350605. Marketing management (incl. strategy and customer relations)
300805. Oenology and viticulture
Public Notes

No restrictions.

Byline AffiliationsUniversity of Adelaide
Permalink -

https://research.usq.edu.au/item/q02wx/grower-communication-a-winery-imperative

Log in to edit

Download files

Published Version
growercomm.pdf
File access level: Anyone

  • 1826
    total views
  • 144
    total downloads
  • 1
    views this month
  • 3
    downloads this month

Export as

Related outputs

Wine product bundling: for a new segment of wine consumers
Matthews, Christopher, Goodman, Steve, Habel, Cullen and Somogyi, Simon. 2011. "Wine product bundling: for a new segment of wine consumers." 6th Academy of Wine Business Research Conference: The Faces of Wine Sustainability (AWBR 2011) . Bordeaux, France 09 - 10 Jun 2011 Bordeaux, France.
Enhancing long-term grapegrower/winery relationships in the Australian wine industry
Somogyi, Simon, Gyau, Amos, Li, Elton and Bruwer, Johan. 2010. "Enhancing long-term grapegrower/winery relationships in the Australian wine industry." International Journal of Wine Business Research. 22 (1), pp. 27-41. https://doi.org/10.1108/17511061011035189
Purpose and preference in educational podcasting
Van Zanten, Rob, Somogyi, Simon and Curro, Gina. 2012. "Purpose and preference in educational podcasting." British Journal of Educational Technology. 43 (1), pp. 130-138. https://doi.org/10.1111/j.1467-8535.2010.01153.x
The impact of price satisfaction on supplier commitment in the Australian wine supply chain
Somogyi, Simon and Gyau, Amos. 2010. "The impact of price satisfaction on supplier commitment in the Australian wine supply chain." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Australia.
Wine marketing online
Baron, Judi, Somogyi, Simon, Hall, Dayle and Carrington, Alan. 2008. "Wine marketing online." BbWorld Asia Pacific 2008 Conference. Adelaide, Australia 10 - 12 Sep 2008
Australian wines in China. Wine with lemonade: is the myth a reality?
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "Australian wines in China. Wine with lemonade: is the myth a reality?" Australian and New Zealand Grapegrower and Winemaker. 516, pp. 84-87.
Exploring the nature of price satisfaction in the Australian wine supply chain
Gyau, Amos, Sidali, Katia and Somogyi, Simon. 2010. "Exploring the nature of price satisfaction in the Australian wine supply chain ." 2010 Deutsche Gesellschaft fur Tourismuswissenschaft, Wein & Tourismus Symposium. Freiburg, Germany 12 - 13 Apr 2010
Supplier satisfaction within the Australian wine industry
Somogyi, Simon. 2007. "Supplier satisfaction within the Australian wine industry." 2007 Australian and New Zealand Marketing Academy Doctoral Colloquium. Dunedin, New Zealand 01 - 02 Dec 2007 Australia.
The impact of price satisfaction on supplier relationship performance
Somogyi, Simon and Gyau, Amos. 2009. "The impact of price satisfaction on supplier relationship performance." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.
An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study
Somogyi, Simon, Li, Elton, Johnson, Trent, Bruwer, Johan and Bastian, Susan. 2007. "An examination of the attitudes and behaviours of ethnic Chinese wine consumers: an exploratory study." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.