Successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support
Article
Article Title | Successful media strategies for business: how Franklin Delano Roosevelt and John Curtin won journalists' support |
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ERA Journal ID | 200078 |
Article Category | Article |
Authors | |
Author | Coatney, Caryn |
Editors | Jalbert, Mercedes |
Journal Title | Review of Business and Finance Studies |
Review of Business and Finance Case Studies | |
Journal Citation | 3 (2), pp. 55-67 |
Number of Pages | 13 |
Year | 2012 |
Place of Publication | Hilo, HI. United States |
ISSN | 2150-3338 |
2156-8081 | |
Web Address (URL) | http://www.theibfr.com/ARCHIVE/RBFS-V3N2-2012-Sample.pdf |
Abstract | At the height of the Pacific war, the American and Australian leaders communicated successfully with journalists, providing valuable business strategies on how to develop positive media relations in crises. After the bombing of Pearl Harbor, Hawaii, in December 1941, the United States President, Franklin D. Roosevelt, and Australian Prime Minister, John Curtin, generated favorable news coverage about their leadership. Yet there is a lack of information on their media strategies to win journalists' support in a time of crisis. This paper shows how Roosevelt and Curtin managed to influence and persuade the news media. First, they frequently communicated to journalists in an honest, egalitarian and friendly way, increasing the number of regular news briefings between the press and the national leader. Secondly, they advanced the relatively new medium of radio to broadcast appealing, inclusive and accessible messages. Journalists repeated and amplified their radio talks in the news. Thirdly, they used practiced, forceful rhetoric and hand gestures in filmed newsreel scenes to convey their resolve and create the appearance of a direct, friendly relationship with their target audiences. These media strategies are still useful to business leaders when managing information needs in today's 24-hour news cycle. |
Keywords | Franklin D. Roosevelt; John Curtin; business communication; media strategies |
ANZSRC Field of Research 2020 | 470105. Journalism studies |
520599. Social and personality psychology not elsewhere classified | |
470108. Organisational, interpersonal and intercultural communication | |
Public Notes | This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source. |
Byline Affiliations | School of Humanities and Communication |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q1z71/successful-media-strategies-for-business-how-franklin-delano-roosevelt-and-john-curtin-won-journalists-support
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