The public image of the engineering profession
Paper
McGrath, S. K.. 1986. "The public image of the engineering profession." Engineering Conference 1986: Engineers as Managers. Adelaide, Australia 14 - 18 Apr 1986 Canberra, Australia.
Paper/Presentation Title | The public image of the engineering profession |
---|---|
Presentation Type | Paper |
Authors | |
Author | McGrath, S. K. |
Journal or Proceedings Title | Proceedings of the National Engineering Conference 1986 |
Number of Pages | 5 |
Year | 1986 |
Place of Publication | Canberra, Australia |
ISBN | 0858253011 |
Web Address (URL) of Paper | http://search.informit.com.au/fullText;dn=530457354173582;res=IELENG |
Conference/Event | Engineering Conference 1986: Engineers as Managers |
Event Details | Engineering Conference 1986: Engineers as Managers Event Date 14 to end of 18 Apr 1986 Event Location Adelaide, Australia |
Abstract | The elements that are important in determining the Engineering Profession's public image are discussed. Ways of improving the image are suggested, after considering the characteristics of the media and the nature of the 'product' to be marketed. |
Keywords | engineers; engineering; public image; media; medical; legal; accounting; marketing |
ANZSRC Field of Research 2020 | 500201. History and philosophy of engineering and technology |
441007. Sociology and social studies of science and technology | |
520499. Cognitive and computational psychology not elsewhere classified | |
Byline Affiliations | Department of Main Roads, Queensland |
Institution of Origin | University of Southern Queensland |
Permalink -
https://research.usq.edu.au/item/q22v6/the-public-image-of-the-engineering-profession
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