The public image of the engineering profession

Paper

McGrath, S. K.. 1986. "The public image of the engineering profession." Engineering Conference 1986: Engineers as Managers. Adelaide, Australia 14 - 18 Apr 1986 Canberra, Australia.
Paper/Presentation Title

The public image of the engineering profession

Presentation TypePaper
Authors
AuthorMcGrath, S. K.
Journal or Proceedings TitleProceedings of the National Engineering Conference 1986
Number of Pages5
Year1986
Place of PublicationCanberra, Australia
ISBN0858253011
Web Address (URL) of Paperhttp://search.informit.com.au/fullText;dn=530457354173582;res=IELENG
Conference/EventEngineering Conference 1986: Engineers as Managers
Event Details
Engineering Conference 1986: Engineers as Managers
Event Date
14 to end of 18 Apr 1986
Event Location
Adelaide, Australia
Abstract

The elements that are important in determining the Engineering Profession's public image are discussed. Ways of improving the image are suggested, after considering the characteristics of the media and the nature of the 'product' to be marketed.

Keywordsengineers; engineering; public image; media; medical; legal; accounting; marketing
ANZSRC Field of Research 2020500201. History and philosophy of engineering and technology
441007. Sociology and social studies of science and technology
520499. Cognitive and computational psychology not elsewhere classified
Byline AffiliationsDepartment of Main Roads, Queensland
Institution of OriginUniversity of Southern Queensland
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