The Postpandemic Future of Australian Regional Aviation: How Regional Express (Rex) Navigated the Challenges and Opportunities

Edited book (chapter)

Bowyer, Dorothea Maria, Jones, Greg Evan, El Hamad, Walid, Beattie, Claire, Smark, Ciorstan and Deng, Ying. 2022. "The Postpandemic Future of Australian Regional Aviation: How Regional Express (Rex) Navigated the Challenges and Opportunities." Kurnaz, Salim and Argin, Emrah (ed.) Digitalization and the Impacts of COVID-19 on the Aviation Industry. IGI Global. pp. 73-101
Chapter Title

The Postpandemic Future of Australian Regional Aviation:
How Regional Express (Rex) Navigated the Challenges and Opportunities

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID2177
Book TitleDigitalization and the Impacts of COVID-19 on the Aviation Industry
AuthorsBowyer, Dorothea Maria (Author), Jones, Greg Evan (Author), El Hamad, Walid (Author), Beattie, Claire (Author), Smark, Ciorstan (Author) and Deng, Ying (Author)
EditorsKurnaz, Salim and Argin, Emrah
Page Range73-101
Chapter Number5
Number of Pages29
Year2022
PublisherIGI Global
ISBN9781668423196
9781668423219
Digital Object Identifier (DOI)https://doi.org/10.4018/978-1-6684-2319-6.ch005
Web Address (URL)https://www.igi-global.com/chapter/the-postpandemic-future-of-australian-regional-aviation/301109
Abstract

This chapter provides an analysis of the journey an Australian regional airline has adopted to navigate the extreme challenges posed by the effect of COVID-19 on the passenger aviation sector. Operating in a deregulated and highly competitive sector characterized by competing stakeholder requirements, this regional airline initially responded to the crisis by ceasing almost all its passenger operations. Simultaneously, the airline proactively lobbied the Australian government on behalf of regional carriers in an attempt to highlight the severity of the crisis. The analysis of the financial reports of this airline presents a stark view of the financial consequences of the global pandemic. Despite the negative financial outcomes they recorded, the regional airline predicts a return to profitability as soon as the impact of their strategic response, supported by government intervention, is realized and as soon as the effect of the pandemic is mitigated by vaccination rates and by a gradual return to COVID-19 normal operations.

Keywordspostpandemic; regional aviation; challenges; opportunities
ANZSRC Field of Research 2020350103. Financial accounting
350105. Management accounting
350102. Auditing and accountability
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Byline AffiliationsWestern Sydney University
University of Southern Queensland
University of Wollongong
Lincoln University, New Zealand
Zhejiang University of Finance and Economics, China
Institution of OriginUniversity of Southern Queensland
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