Department of Marketing and Tourism
Latest research outputs
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Teenage motivations for sport related consumption in Australia
Summers, Jane, Johnson Morgan, Melissa and Kanoyangwa, Ranganai. 2007. "Teenage motivations for sport related consumption in Australia." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.Paper
A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance
Ogunmokun, Gabriel, Chin, Iris and McPhail, Janelle. 2005. "A discriminant analysis of the managers' perceptions of the value of marketing research and its effect on business performance." International Journal of Management. 22 (1), pp. 32-40.Article
Public relations practices and organizational performance
Ogunmokun, Gabriel and Chin, Iris. 2005. "Public relations practices and organizational performance." Fang, Wenchang (ed.) 2005 International Conference on Business and Information (BAI 2005). Hong Kong, China 14 - 15 Jul 2005 Hong Kong.Paper
Preferences and values for forests and wetlands: a comparison of farmers, environmentalists, and the general public in Australia
Winter, Caroline. 2005. "Preferences and values for forests and wetlands: a comparison of farmers, environmentalists, and the general public in Australia ." Society and Natural Resources. 18 (6), pp. 541-555. https://doi.org/10.1080/08941920590947986Article
'True camping': is there a place for it?
Winter, Caroline. 2005. "'True camping': is there a place for it?" Tremblay, Pascal and Boyle, Alicia (ed.) 15th Annual Council for Australasian Tourism and Hospitality Education Conference (CAUTHE 2005). Alice Springs, Australia 01 - 05 Feb 2005 Darwin, Australia.Paper
The effect of strategic marketing planning practices on performance: a study of Australian private hospitals
Hopper, Tiana, Ogunmokun, Gabriel and McClymont, Hoda. 2005. "The effect of strategic marketing planning practices on performance: a study of Australian private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.Paper
Strategy implementation and organizational performance: a study of private hospitals
Ogunmokun, Gabriel, Hopper, Tiana and McClymont, Hoda. 2005. "Strategy implementation and organizational performance: a study of private hospitals." Shehadie, Elias (ed.) Australasian Business and Behavioural Sciences Association Conference 2005 (ABBSA 2005). Cairns, Australia 05 - 07 Aug 2005 Australia.Paper
The use of values to understand visitors to natural areas: a study of campers on the Murray River
Winter, Caroline. 2005. "The use of values to understand visitors to natural areas: a study of campers on the Murray River." Journal of Tourism Studies. 16 (1), pp. 38-47.Article
Mature Australian consumers' adoption and consumption of self-service banking technologies
McPhail, Janelle and Fogarty, Gerard. 2004. "Mature Australian consumers' adoption and consumption of self-service banking technologies." Journal of Financial Services Marketing. 8 (4), pp. 302-313.Article
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