Social desirability bias in survey research on sustainable development in small firms: an exploratory analysis of survey mode effect

Article


Roxas, Banjo and Lindsay, Val. 2012. "Social desirability bias in survey research on sustainable development in small firms: an exploratory analysis of survey mode effect." Business Strategy and the Environment. 21 (4), pp. 223-235. https://doi.org/10.1002/bse.730
Article Title

Social desirability bias in survey research on sustainable development in small firms: an exploratory analysis of survey mode effect

ERA Journal ID19517
Article CategoryArticle
AuthorsRoxas, Banjo (Author) and Lindsay, Val (Author)
Journal TitleBusiness Strategy and the Environment
Journal Citation21 (4), pp. 223-235
Number of Pages13
Year2012
Place of PublicationBognor Regis, West Sussex. United Kingdom
ISSN0964-4733
1099-0836
Digital Object Identifier (DOI)https://doi.org/10.1002/bse.730
Abstract

Survey methodology has become an increasingly popular weapon of choice in conducting research on the topic of environmental sustainability in the small firm context. However, conventional application of survey research in many empirical studies tends to ignore the inherent issues associated with the mode of administration of survey questionnaires. One of these issues is social desirability bias (SDB) arising from survey modes such as face to face, the assisted type of survey questionnaire administration and mailed or purely self-administered survey. This study is an analysis of survey data generated by two modes: purely self-administered and survey enumerator assisted. The paper argues that the presence of an enumerator in the workplace or actual site of the business to administer the survey will motivate the respondents to provide more accurate information about the firms' environmental sustainability knowledge and practices. The article offers suggestions to address SDB in carrying out surveys about environmental sustainability in small firms.

Keywordsenvironmental sustainability; research methods; small and medium enterprises; small firms; social desirability bias; survey modes; survey research; sustainable development
ANZSRC Field of Research 2020490501. Applied statistics
350716. Small business organisation and management
500304. Environmental philosophy
Public Notes

Files associated with this item cannot be displayed due to copyright restrictions.

Byline AffiliationsSchool of Management and Marketing
Victoria University of Wellington, New Zealand
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q13z9/social-desirability-bias-in-survey-research-on-sustainable-development-in-small-firms-an-exploratory-analysis-of-survey-mode-effect

  • 1955
    total views
  • 11
    total downloads
  • 1
    views this month
  • 0
    downloads this month

Export as

Related outputs

Explaining the levels of innovation and R&D in New Zealand's small and medium-sized enterprises: too many small firms?
Battisti, Martina, Deakins, David and Roxas, Hernan. 2010. "Explaining the levels of innovation and R&D in New Zealand's small and medium-sized enterprises: too many small firms? " Small Enterprise Research. 17 (2), pp. 177-192.
Effects of rule of law on firm performance in South Africa
Roxas, Banjo, Chadee, Doren and Erwee, Ronel. 2012. "Effects of rule of law on firm performance in South Africa." European Business Review (Bingley). 24 (5), pp. 478-492. https://doi.org/10.1108/09555341211254544
Environmental sustainability orientation and financial resources of small manufacturing firms in the Philippines
Roxas, Banjo and Chadee, Doren. 2012. "Environmental sustainability orientation and financial resources of small manufacturing firms in the Philippines ." Social Responsibility Journal. 8 (2), pp. 208-226. https://doi.org/10.1108/17471111211234842
Predicting management development behaviour in New Zealand SMEs
Battisti, Martina, Deakins, David, Coetzer, Alan and Roxas, Hernan. 2011. "Predicting management development behaviour in New Zealand SMEs." Maritz, Alex (ed.) 8th AGSE International Entrepreneurship Research Exchange Conference (AGSE 2011). Melbourne, Australia 01 - 04 Feb 2011 Melbourne, Australia.
Impact of formal institutional environment on innovativeness and performance
Roxas, Banjo and Chadee, Doren. 2011. "Impact of formal institutional environment on innovativeness and performance." Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Does relational capital mediate the effects of export knowledge on firm performance?
Chadee, Doren and Roxas, Banjo. 2011. "Does relational capital mediate the effects of export knowledge on firm performance?" Sohal, Amrik (ed.) QIK 2011: Aligning Innovation in Developed and Emerging Economies. Kuala Lumpur, Malaysia 15 - 18 Feb 2011 Kuala Lumpur, Malaysia.
Knowledge management culture, strategy and process in Malaysian firms
Erwee, Ronel, Skadiang, Barbara and Roxas, Banjo. 2012. "Knowledge management culture, strategy and process in Malaysian firms." Knowledge Management Research and Practice. 10 (1), pp. 89-98. https://doi.org/10.1057/kmrp.2011.37
Environmental sustainability change management in SMEs: learning from sustainability champions
Chadee, Doren, Wiesner, Retha and Roxas, Banjo. 2011. "Environmental sustainability change management in SMEs: learning from sustainability champions." International Journal of Learning and Change. 5 (3/4), pp. 194-207. https://doi.org/10.1504/IJLC.2011.045068
Export knowledge and export performance: the mediating role of relational capital
Roxas, Hernan and Chadee, Doren. 2010. "Export knowledge and export performance: the mediating role of relational capital." Gurd, Bruce (ed.) 24th Australian and New Zealand Academy of Management Conference (ANZAM 2010). Adelaide, Australia 08 - 10 Dec 2010 Adelaide, South Australia.
Management development, innovation and performance of small exporting firms in New Zealand
Roxas, Hernan Banjo, Battisti, Martina and Deakins, David. 2010. "Management development, innovation and performance of small exporting firms in New Zealand." Gurd, Bruce (ed.) 24th Australian and New Zealand Academy of Management Conference (ANZAM 2010). Adelaide, Australia 08 - 10 Dec 2010 Brisbane, Australia.
Management development from the perspective of small firm owner-managers
Battisti, Martina, Deakins, David, Roxas, Hernan Banjo and Coetzer, Alan. 2010. "Management development from the perspective of small firm owner-managers." NZVET 2010: New Zealand Vocational Education and Training Research Forum. Wellington, New Zealand 14 - 15 Apr 2010 Wellington, New Zealand.
Relationships, the role of individuals and knowledge flows in the internationalisation of service firms
Lindsay, Valerie, Chadee, Doren, Mattsson, Jan, Johnston, Robert and Millett, Bruce. 2003. "Relationships, the role of individuals and knowledge flows in the internationalisation of service firms." International Journal of Service Industry Management. 14 (1), pp. 7-35. https://doi.org/10.1108/09564230310465976
Clarifying the link between social capital and MSME innovation performance: the role of absorptive capacity
Roxas, Banjo. 2007. "Clarifying the link between social capital and MSME innovation performance: the role of absorptive capacity." Asia-Pacific Social Science Review. 7 (2), pp. 31-51.
An institutional analysis of strategic posture
Roxas, Banjo G.. 2008. "An institutional analysis of strategic posture." Journal of Business and Governance. 10 (2), pp. 3-18.
Sustainability from the perspective of the small firm owner-manager
Battisti, Martina and Roxas, Hernan Banjo. 2009. "Sustainability from the perspective of the small firm owner-manager." Sustainability Conference 2009: The Sustainability Debate - The Way Forward. Auckland, New Zealand 12 - 13 Nov 2009 Palmerston North, New Zealand.
Management capability: perspectives from New Zealand small firms: report from BusinesSMEasure 2009
Battisti, Martina, Deakins, David, Roxas, Hernan Banjo and Coetzer, Alan. 2010. Management capability: perspectives from New Zealand small firms: report from BusinesSMEasure 2009. Wellington, New Zealand. Massey University.
Managerial learning and management development in New Zealand SMEs
Deakins, David, Battisti, Martina, Coetzer, Alan and Roxas, Hernan Banjo. 2010. "Managerial learning and management development in New Zealand SMEs." ISBE 2010: Looking to the Future: Economic and Social Regeneration through Entrepreneurial Activity. London, United Kingdom 03 - 04 Nov 2010
Do institutions matter to the strategic posture and performance of SMEs? Lessons from an emerging economy
Roxas, Hernan Banjo, Lindsay, Valerie, Ashill, Nicholas and Victorio, Antong. 2009. "Do institutions matter to the strategic posture and performance of SMEs? Lessons from an emerging economy ." SEAANZ 2009: Start Small - Think Big. Wellington, New Zealand 31 Aug - 02 Sep 2009 Wellington, New Zealand.
Economic accountablity in the context of local governance in the Philippines: a structural equation modelling approach
Roxas, Hernan Banjo, Lindsay, Valerie, Ashill, Nicholas and Victorio, Antong. 2009. "Economic accountablity in the context of local governance in the Philippines: a structural equation modelling approach." Asia Pacific Journal of Public Administration. 31 (1), pp. 17-37.
Knowledge flows in international services firms: a conceptual model
Lindsay, Valerie J., Chadee, Doren, Mattsson, Jan and Johnston, Robert. 2003. "Knowledge flows in international services firms: a conceptual model." Mahnke, Volke and Pedersen, Torben (ed.) Knowledge flows, governance and the multinational enterprise: frontiers in international management research . Hampshire, United Kingdom. Palgrave Macmillan. pp. 177-194
Social capital for knowledge management: the case of SMEs in the Asia Pacific region
Roxas, Banjo G.. 2008. "Social capital for knowledge management: the case of SMEs in the Asia Pacific region." Asian Academy of Management Journal. 13 (2), pp. 57-77.
Entrepreneurial knowledge and its effects on entrepreneurial intentions: development of a conceptual framework
Roxas, Banjo G., Cayoca-Panizales, Rhowena and de Jesus, Rowenna. 2008. "Entrepreneurial knowledge and its effects on entrepreneurial intentions: development of a conceptual framework." Asia-Pacific Social Science Review. 8 (2), pp. 61-77. https://doi.org/10.3860/apssr.v8i2.784
Institutional analysis of strategic choice of micro, small and medium enterprises: development of a conceptual framework
Roxas, Hernan Banjo G., Lindsay, Valerie, Ashill, Nicholas and Victorio, Antong. 2008. "Institutional analysis of strategic choice of micro, small and medium enterprises: development of a conceptual framework." Singapore Management Review. 30 (2), pp. 47-72.