Becoming a Voice for Innovation in the Orchestral Concert Hall

Presentation


Nicholls, Claire D and Henry, Matthew. 2022. "Becoming a Voice for Innovation in the Orchestral Concert Hall." 35th World Conference of the International Society for Music Education (ISME 2022). Brisbane, Australia 17 - 22 Jul 2022 Brisbane, Australia.
Paper/Presentation Title

Becoming a Voice for Innovation in the Orchestral Concert Hall

Presentation TypePresentation
AuthorsNicholls, Claire D (Author) and Henry, Matthew (Author)
Journal or Proceedings TitleProceedings of the 35th World Conference of the International Society for Music Education (ISME 2022)
Number of Pages16
Year2022
Place of PublicationBrisbane, Australia
Web Address (URL) of Paperhttps://ismeworldconference.org/
Conference/Event35th World Conference of the International Society for Music Education (ISME 2022)
Event Details
35th World Conference of the International Society for Music Education (ISME 2022)
Parent
ISME World Conference on Music Education
Delivery
In person
Event Date
17 to end of 22 Jul 2022
Event Location
Brisbane, Australia
Abstract

Much has been written in research about the increasing need to draw new audiences into classical music concerts and frequently these reports conclude that something must be done to give them a voice within the concert hall. Studies have demonstrated that for many people, the concert hall, theatre and orchestra present intangible barriers that unknowingly deter people from engaging in wonderful Arts events. For potential new and younger audiences, being unsure of etiquette and unspoken ‘rules’ of being an audience, having no or limited prior experience, or a lack of cultural capital frequently elicit responses such as 'that isn’t for me' and 'I don’t belong there'. These perceptions are often aggravated given the long tradition and history of the concert hall as being ‘high art’ and a belief that classical music (in the broad sense) is for sophisticated tastes only. As music educators and audience developers these present a significant challenges and call us to act as advocates that voice these needs of new audiences and employ fresh expressions as part of audience outreach and engagement.

This workshop will skill participants with strategies and techniques for audience development and outreach to new audiences to orchestral and classical music. The activities will draw on recent research carried out in community and professional concert halls and assist participants in considering how relationships, pedagogy and audience differentiation can be used as part of audience outreach and engagement in their unique contexts. Participants will be invited to challenge perceptions of what ‘education’ looks like within informal contexts such as the concert hall and the need for a shift towards the notion of ‘curating’ learning experiences for audiences. There will be a special focus given to designing concerts for younger audiences and their families, sharing empirically researched best practice, and exploration of how ordinary experience can be transformed into learning experiences promoting lifelong engagement in the Arts.

ANZSRC Field of Research 2020399999. Other education not elsewhere classified
390101. Creative arts, media and communication curriculum and pedagogy
Byline AffiliationsUniversity of Southern Queensland
Toowoomba Concert Orchestra, Australia
Institution of OriginUniversity of Southern Queensland
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https://research.usq.edu.au/item/q789w/becoming-a-voice-for-innovation-in-the-orchestral-concert-hall

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