Declaring talloires: profile of sustainability communications in Australian signatory universities

Article


Zutshi, Ambika and Creed, Andrew. 2018. "Declaring talloires: profile of sustainability communications in Australian signatory universities." Journal of Cleaner Production. 187, pp. 687-698. https://doi.org/10.1016/j.jclepro.2018.03.225
Article Title

Declaring talloires: profile of sustainability communications in Australian signatory universities

ERA Journal ID3639
Article CategoryArticle
AuthorsZutshi, Ambika and Creed, Andrew
Journal TitleJournal of Cleaner Production
Journal Citation187, pp. 687-698
Number of Pages12
Year2018
PublisherElsevier
Place of PublicationNetherlands
ISSN0959-6526
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jclepro.2018.03.225
Web Address (URL)https://www.sciencedirect.com/science/article/abs/pii/S0959652618309028
AbstractThis paper profiles Australian universities’ website communications about sustainability initiatives, especially relating to Talloires Declaration signification and the ten recommended actions. The research involves a content study of Talloires signatories’ websites and their semiotic and signaling theory aspects across time. The source is publicly available information (time period 2014 and 2015 respectively) in context with education for sustainable development (ESD) in society and the transaction model in communication theory. It is found that some of the signatory universities in Australia exemplify a few of the Talloires ten agreed actions in their public communications, but each point is not emphasised with equal priority. The variance may be due to divergent underlying objectives; such as public communication of Talloires toward genuine benefit for the environment, or to create a strategic positioning tool to signal the university as an environmental champion within the broader society. Focusing upon secondary data from signatory university websites in Australia, the paper provides a study of higher education signification of Talloires. It assists the initial understanding of signaling theory in the public communication transactions that promote Talloires action and implementation. The findings encourage further studies of related communication issues in universities in other countries. The paper also deepens local and global understanding of perceptions of sustainability and contributes to the body of comparative literature of sustainability in higher education as a development component of strategic management of ESD.
KeywordsTalloires declaration; Signification; Signalling theory; Sustainability; Education; Society; Australia
ANZSRC Field of Research 2020350717. Stakeholder engagement
350702. Corporate social responsibility
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Byline AffiliationsDeakin University
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