2023 Melbourne Global Entrepreneurship Congress (GEC) GEN Australia report

2023 Melbourne Global Entrepreneurship Congress (GEC) GEN Australia report

This report covers the delivery of the Global Entrepreneurship Congress (GEC) and the Startup Nations Summit (SNS). A full evaluation needs to consider different perspectives, including event funder, GEN and GEC brand, local economic and social impact, project financial outcomes, project efficiency, and delegate experience. This report is written from the perspective of GEN Australia with an emphasis on local impact, delegate experience, and the legacy of GEN Australia. Further reports can consider perspectives from other project stakeholders.

This report includes:
An overview of the GEC and Startup Nations Summit;
An overview of the bid process from the March 2020 initiated by the Melbourne Convention Bureau and awarded to the MCI Group in October 2021;
GEN Australia pre-engagement activities from April to November 2022;
An overview of project delivery impacts including stakeholder structure, governance, schedule and milestones, sales and sponsorship, and program development
The GEN Australia GEC Theory of Change and program logic;
Event details including delegate registrations by type, date, country, gender, and role and speaker details including diversity and influence, gender, and country;
An overview of the survey methodology including data captured and response profiles;
Survey results including expected and realised outcomes, impact intention, GEC activity feedback, marketing source analysis, Melbourne satisfaction ratings, travel details, and overall feedback;
Discussion and recommendations; and
An overview of next steps for GEN Australia and the Australian innovation ecosystem.

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