350608. Marketing theory
| Title | 350608. Marketing theory |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness
Ng, Eric, Brown, Les, Hastings, Kathy and Cassidy, Frances. 2006. "Supplier selection in industrial supply-chains: the case of Taiwanese agribusiness." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts
Hume, Margee and Sullivan Mort, Gillian. 2010. "The consequence of appraisal emotion, service quality, perceived value and customer satisfaction on repurchase intent in the performing arts." Journal of Services Marketing. 24 (2), pp. 170-182. https://doi.org/10.1108/08876041011031136Article
The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry
Woodside, Frances M., Summers, Jane and Johnson Morgan, Melissa. 2006. "The effect of sponsorship endorsed packaging on consumer attitudes: a conceptual enquiry." Ali, Yunus and van Dessel, Maria (ed.) ANZMAC 2006: Advancing Theory, Maintaining Relevance. Brisbane Australia 04 - 06 Dec 2006 Brisbane, Australia.Paper
The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation
Julian, Craig C. and Holtedahl, Reidar. 2005. "The effect of the internet, firm-specific characteristics and market characteristics on export marketing performance: an empirical investigation." Journal of International Marketing and Exporting. 10 (1), pp. 3-15.Article
The impact of barriers to export on export marketing performance
Julian, Craig C. and Ahmed, Zafar U.. 2005. "The impact of barriers to export on export marketing performance." Journal of Global Marketing. 19 (1), pp. 71-94. https://doi.org/10.1300/J042v19n01_05Article
The impact of societal marketing programs on customer attitudes toward corporate image in Thailand
Apisit, Chattananon. 2003. The impact of societal marketing programs on customer attitudes toward corporate image in Thailand . Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland.Doctorate other than PhD
The old, the new and the complicated: a trilogy of marketing relationships
Healy, Marilyn, Hastings, Kathleen, Brown, Les and Gardiner, Michael. 2001. "The old, the new and the complicated: a trilogy of marketing relationships." European Journal of Marketing. 35 (1/2), pp. 182-193. https://doi.org/10.1108/03090560110363418Article
The opening of Pandora's box
Tai, Aylwin and Mula, Joseph. 2003. "The opening of Pandora's box." Asian Golf Monthly.Article
The role of Islamic culture in service quality research
Gayatri, Gita, Hume, Margee and Sullivan Mort, Gillian. 2011. "The role of Islamic culture in service quality research." Asian Journal on Quality. 12 (1), pp. 35-53. https://doi.org/10.1108/15982681111140534Article
Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services
Smith, Joanne R., Liu, Shuang, Liesch, Peter W., Gallois, Cindy, Yi, Ren and Daly, Stephanie. 2009. "Through the eyes of Chinese: the theory of planned behaviour in relation to Australian products and services." Tojib, Dewi (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Melbourne, Australia.Paper
Understanding the motivations of teenagers for sport related consumption
Kanoyangwa, Ranganai, Summers, Jane and Johnson Morgan, Melissa. 2004. "Understanding the motivations of teenagers for sport related consumption." Wiley, Jim and Thirkell, Peter (ed.) ANZMAC 2004: Marketing Accountabilities and Responsibilities. Wellington, New Zealand 29 Nov - 01 Dec 2004 Wellington, New Zealand.Paper
Uniting the service trinity in non-profit community organisations: a sequence of studies, reflections and implications for theory and practice in the performing arts
Hume, Margee and Sullivan-Mort, Gillian. 2010. "Uniting the service trinity in non-profit community organisations: a sequence of studies, reflections and implications for theory and practice in the performing arts ." Bergmann, Matthaus and Faust, Timotheus (ed.) Handbook of business and finance: multinational companies, venture capital and non-profit organizations. New York, NY. United States. Nova Science Publishers. pp. 79-99Edited book (chapter)