Preserving human relevance, as a new social responsibility of business in the AI age

Preserving human relevance, as a new social responsibility of business in the AI age

Born from and still permeated by ethical principles, CSR principles evolve in time, reflecting
contemporary societal priorities. If we define CSR as the integration of social concerns in corporate
decision-making, then preserving the relevance of the human in the age of AI should qualify as a CSR
principle. Like other CSR principles (anticorruption, transparency, community engagement, etc.), this
would start as voluntary, but could harden in time, if society deems it necessary. Human relevance is
more appropriate than human centrality as a CSR principle, despite the latter being referred to as a
desideratum in numerous studies, policies and political statements on AI governance. To the best of the author’s knowledge, this study is the first to demonstrate that in the
age of AI, the list of recognized CSR principle should be updated to include an AI-related one.
Introducing human relevance, as opposed to human centrality, as the content of such principle is also
highly original, challenging current assumptions.