Getting the message: audience resonance with Australian climate change campaigns

Paper

Hall, Nina L. and Star, Cassandra. 2006. "Getting the message: audience resonance with Australian climate change campaigns ." 5th Global Environmental Justice and Global Citizenship Conference. Oxford, United Kingdom 03 - 06 Jul 2006
Paper/Presentation Title

Getting the message: audience resonance with Australian climate change campaigns

Presentation TypePaper
AuthorsHall, Nina L. (Author) and Star, Cassandra (Author)
Year2006
Web Address (URL) of Paperhttp://www.inter-disciplinary.net/ptb/ejgc/ejgc5/prog.html
Conference/Event5th Global Environmental Justice and Global Citizenship Conference
Event Details
5th Global Environmental Justice and Global Citizenship Conference
Event Date
03 to end of 06 Jul 2006
Event Location
Oxford, United Kingdom
Abstract

[Introduction]: This paper examines the climate change campaigns being conducted by seven environmental non-government organisations (NGOs) in Australia to determine how campaign messages are perceived by the intended audiences. The research examines whom the NGOs are targeting, and whether the messages resonate with these audiences.

This paper compares the impressions of campaign effectiveness of the NGO campaigners against those of their identified audience groups. This comparison is presented in recognition that, as Giugni identifies, “[social movement success] is in large part subjectively assessed. Movement participants and external observers may have different perceptions of the success of a given action.”

KeywordsAustralia, global warming, activism, social movements
ANZSRC Field of Research 2020440801. Australian government and politics
440805. Environmental politics
Public Notes

No evidence of copyright restrictions on web site.

Byline AffiliationsMacquarie University
Department of Economics and Resource Management
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