Getting the message: audience resonance with Australian climate change campaigns
Paper
Paper/Presentation Title | Getting the message: audience resonance with Australian climate change campaigns |
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Presentation Type | Paper |
Authors | Hall, Nina L. (Author) and Star, Cassandra (Author) |
Year | 2006 |
Web Address (URL) of Paper | http://www.inter-disciplinary.net/ptb/ejgc/ejgc5/prog.html |
Conference/Event | 5th Global Environmental Justice and Global Citizenship Conference |
Event Details | 5th Global Environmental Justice and Global Citizenship Conference Event Date 03 to end of 06 Jul 2006 Event Location Oxford, United Kingdom |
Abstract | [Introduction]: This paper examines the climate change campaigns being conducted by seven environmental non-government organisations (NGOs) in Australia to determine how campaign messages are perceived by the intended audiences. The research examines whom the NGOs are targeting, and whether the messages resonate with these audiences. This paper compares the impressions of campaign effectiveness of the NGO campaigners against those of their identified audience groups. This comparison is presented in recognition that, as Giugni identifies, “[social movement success] is in large part subjectively assessed. Movement participants and external observers may have different perceptions of the success of a given action.” |
Keywords | Australia, global warming, activism, social movements |
ANZSRC Field of Research 2020 | 440801. Australian government and politics |
440805. Environmental politics | |
Public Notes | No evidence of copyright restrictions on web site. |
Byline Affiliations | Macquarie University |
Department of Economics and Resource Management |
https://research.usq.edu.au/item/9y0zq/getting-the-message-audience-resonance-with-australian-climate-change-campaigns
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