Getting the message: audience resonance with Australian climate change campaigns
Edited book (chapter)
Chapter Title | Getting the message: audience resonance with Australian climate change campaigns |
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Book Chapter Category | Edited book (chapter) |
ERA Publisher ID | 2254 |
Book Title | Probing the boundaries of environmental justice and global citizenship |
Authors | Hall, Nina L. (Author) and Star, Cassandra (Author) |
Editors | Clements, Belinda |
Volume | 39 |
Page Range | 185-194 |
Series | At the Interface |
Number of Pages | 10 |
Year | 2007 |
Publisher | Inter-Disciplinary Press |
Place of Publication | Oxford, UK |
ISBN | 9781904710387 |
Web Address (URL) | http://www.inter-disciplinary.net/publishing/idp/eBooks/PTBEJGC%201.6b.pdf |
Abstract | This paper examines the climate change campaigns being conducted by seven environmental non-government organisations (NGOs) in Australia to determine how campaign messages are perceived by the intended audiences. The research examines whom the NGOs are targeting, and whether the messages resonate with these audiences. This paper compares the impressions of campaign effectiveness of the NGO campaigners against those of their identified audience groups. This comparison is presented in recognition that, as Giugni identifies, '[social movement success] is in large part subjectively assessed. Movement participants and external observers may have different perceptions of the success of a given action.' |
Keywords | social movements, NGOs, audiences, climate change, campaigns |
ANZSRC Field of Research 2020 | 449999. Other human society not elsewhere classified |
440899. Political science not elsewhere classified | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Macquarie University |
Department of Economics and Resource Management |
https://research.usq.edu.au/item/9y792/getting-the-message-audience-resonance-with-australian-climate-change-campaigns
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