Getting the message: audience resonance with Australian climate change campaigns

Edited book (chapter)

Hall, Nina L. and Star, Cassandra. 2007. "Getting the message: audience resonance with Australian climate change campaigns ." Clements, Belinda (ed.) Probing the boundaries of environmental justice and global citizenship. Oxford, UK. Inter-Disciplinary Press. pp. 185-194
Chapter Title

Getting the message: audience resonance with Australian climate change campaigns

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID2254
Book TitleProbing the boundaries of environmental justice and global citizenship
AuthorsHall, Nina L. (Author) and Star, Cassandra (Author)
EditorsClements, Belinda
Volume39
Page Range185-194
SeriesAt the Interface
Number of Pages10
Year2007
PublisherInter-Disciplinary Press
Place of PublicationOxford, UK
ISBN9781904710387
Web Address (URL)http://www.inter-disciplinary.net/publishing/idp/eBooks/PTBEJGC%201.6b.pdf
Abstract

This paper examines the climate change campaigns being conducted by seven environmental non-government organisations (NGOs) in Australia to determine how campaign messages are perceived by the intended audiences. The research examines whom the NGOs are targeting, and whether the messages resonate with these audiences.

This paper compares the impressions of campaign effectiveness of the NGO campaigners against those of their identified audience groups. This comparison is presented in recognition that, as Giugni identifies, '[social movement success] is in large part subjectively assessed. Movement participants and external observers may have different perceptions of the success of a given action.'

Keywordssocial movements, NGOs, audiences, climate change, campaigns
ANZSRC Field of Research 2020449999. Other human society not elsewhere classified
440899. Political science not elsewhere classified
Public Notes

Files associated with this item cannot be displayed due to copyright restrictions.

Byline AffiliationsMacquarie University
Department of Economics and Resource Management
Permalink -

https://research.usq.edu.au/item/9y792/getting-the-message-audience-resonance-with-australian-climate-change-campaigns

Log in to edit
  • 2273
    total views
  • 12
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Identifying, building and sustaining leadership capacity for communities of practice in higher education
McDonald, Jacquelin, Star, Cassandra, Burch, Tony, Cox, Milton, Nagy, Judy, Margetts, Fiona and Collins, Emily. 2012. Identifying, building and sustaining leadership capacity for communities of practice in higher education. Sydney. Australian Government Office for Learning and Teaching.
Identifying and building the leadership capacity of community of practice facilitators
McDonald, Jacquelin, Nagy, Judy, Star, Cassandra, Burch, Tony, Cox, Miton D. and Margetts, Fiona. 2012. "Identifying and building the leadership capacity of community of practice facilitators." Learning Communities Journal. 4, pp. 63-84.
Community learning: member's stories about their academic community of practice
McDonald, Jacquelin, Collins, Pauline, Hingst, Raymond D., Kimmins, Lindy, Lynch, Bernadette and Star, Cassandra. 2008. "Community learning: member's stories about their academic community of practice." 31st Higher Education Research and Development Society of Australasia Annual Conference (HERDSA 2008). Rotorua, New Zealand 01 - 04 Jul 2008 Sydney, Australia.
The challenges of building an academic community of practice: an Australian case study
McDonald, Jacquelin and Star, Cassandra. 2008. "The challenges of building an academic community of practice: an Australian case study." 31st Higher Education Research and Development Society of Australasia Annual Conference (HERDSA 2008). Rotorua, New Zealand 01 - 04 Jul 2008 Sydney, Australia.
Climate change messages and strategies by Australian NGOs
Hall, Nina L. and Star, Cassandra. 2007. "Climate change messages and strategies by Australian NGOs." Ensor, Jason, Polak, Iva and Van Der Merwe, Peter (ed.) Other contact zones: new talents 21C. Perth, Western Australia. Network Books. pp. 137-148
Cheating to cope in the hothouse
Hammer, Sara, Star, Cassandra and Norton, Paul. 2004. "Cheating to cope in the hothouse." The Australian (Higher Education Review).
Plagiarism: an original explanation?
Hammer, Sara, Norton, Paul and Star, Cassandra. 2004. "Plagiarism: an original explanation?" Directions in Education. 13 (14), pp. 3-4.
Facing up to the challenge: why is it so hard to develop graduate attributes?
Green, Wendy, Hammer, Sara and Star, Cassandra. 2009. "Facing up to the challenge: why is it so hard to develop graduate attributes?" Higher Education Research and Development. 28 (1), pp. 17-29. https://doi.org/10.1080/07294360802444339
Locating justice in a warming world: developing notions of climate justice in the UK and the USA
Star, Cassandra. 2008. "Locating justice in a warming world: developing notions of climate justice in the UK and the USA." APSA 2008: Australasian Political Science Association Conference. Brisbane, Australia 06 - 09 Jul 2008
Teaching generic skills: eroding the higher purpose of universities, or an opportunity for renewal?
Star, Cassandra and Hammer, Sara. 2008. "Teaching generic skills: eroding the higher purpose of universities, or an opportunity for renewal? " Oxford Review of Education. 34 (2), pp. 237-251. https://doi.org/10.1080/03054980701672232
The mobilisation of norms for legitimacy in the global warming debate
Star, Cassandra. 2007. "The mobilisation of norms for legitimacy in the global warming debate." Clements, Belinda (ed.) Probing the boundaries of environmental justice and global citizenship. Oxford, UK. Inter-Disciplinary Press. pp. 275-283
Embedding successful pedagogical practices: assessment strategies for a large, diverse, first year student cohort
Star, Cassandra and McDonald, Jacquelin. 2007. "Embedding successful pedagogical practices: assessment strategies for a large, diverse, first year student cohort." International Journal of Pedagogies and Learning. 3 (2), pp. 18-30.
Dancing together: environment, development, aid and faith organisations in climate politics in the United Kingdom
Star, Cassandra. 2007. "Dancing together: environment, development, aid and faith organisations in climate politics in the United Kingdom." APSA 2007: Australasian Political Studies Association Annual Conference . Melbourne, Australia 24 - 26 Sep 2007 Melbourne, Australia.
Making meaning of women's networks: a community of practice framework
McDonald, Jacquelin and Star, Cassandra. 2007. "Making meaning of women's networks: a community of practice framework." Albion, Majella J. and Collins, Pauline (ed.) 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life. Toowoomba, Australia 26 - 29 Sep 2007 Toowoomba, Australia.
Whither engagement? Challenges for community engagement within academia
Star, Cassandra. 2007. "Whither engagement? Challenges for community engagement within academia." Albion, Majella J. and Collins, Pauline (ed.) 2007 International Women's Conference: Education, Employment and Everything... theTriple Layers of a Woman's Life. Toowoomba, Australia 26 - 29 Sep 2007 Toowoomba, Australia.
Engaged academics? dilemmas for early career academics
Star, Cassandra. 2004. "Engaged academics? dilemmas for early career academics." Flowers, Rick (ed.) Education and Social Action Conference 2004. Sydney, Australia 06 - 08 Dec 2004 Sydney.
Higher education for community and citizenship?
Hammer, Sara and Star, Cassandra. 2004. "Higher education for community and citizenship?" Flowers, Rick (ed.) Education and Social Action Conference 2004. Sydney, Australia 06 - 08 Dec 2004 Sydney.
Climate justice campaigns and environmental refugees
Star, Cassandra. 2004. "Climate justice campaigns and environmental refugees ." Taplin, Ros and Hebert, Kristen (ed.) Ecopolitics XV: Environmental Governance: Transforming Regions and Localities. Sydney, Australia 12 - 14 Nov 2004
Notions of ecological citizenship in climate justice campaigns
Star, Cassandra. 2005. "Notions of ecological citizenship in climate justice campaigns." Star, Cassandra (ed.) Ecopolitics XVI: Transforming Environmental Governance for the 21st Century. Brisbane, Australia 04 - 06 Jul 2005 Brisbane, Australia.
Ecological citizenship – a new landscape for human rights Debate?
Star, Cassandra. 2005. "Ecological citizenship – a new landscape for human rights Debate?" Australasian Political Studies Association Conference 2005. Dunedin, New Zealand 28 - 30 Sep 2005 Dunedin, New Zealand.
Getting the message: audience resonance with Australian climate change campaigns
Hall, Nina L. and Star, Cassandra. 2006. "Getting the message: audience resonance with Australian climate change campaigns ." 5th Global Environmental Justice and Global Citizenship Conference. Oxford, United Kingdom 03 - 06 Jul 2006
The mobilisation of norms for legitimacy in the global warming debate
Star, Cassandra. 2006. "The mobilisation of norms for legitimacy in the global warming debate." 5th Global Environmental Justice and Global Citizenship Conference. Oxford, United Kingdom 03 - 06 Jul 2006
Designing the future of learning through a community of practice of teachers of first year courses at an Australian university
McDonald, Jacquelin and Star, Cassandra. 2006. "Designing the future of learning through a community of practice of teachers of first year courses at an Australian university." Philip, R., Voerman, A. and Dalziel, J. (ed.) The First International LAMS Conference: Designing the Future of Learning (2006). Sydney, Australia 06 - 08 Dec 2006 Sydney, Australia.