Globalisation and corporate real estate strategies

Article

Too, Linda, Harvey, Michael and Too, Eric. 2010. "Globalisation and corporate real estate strategies." Journal of Corporate Real Estate. 12 (4), pp. 234-248. https://doi.org/10.1108/14630011011094676
Article Title

Globalisation and corporate real estate strategies

ERA Journal ID19912
Article CategoryArticle
AuthorsToo, Linda (Author), Harvey, Michael (Author) and Too, Eric (Author)
Journal TitleJournal of Corporate Real Estate
Journal Citation12 (4), pp. 234-248
Number of Pages15
Year2010
Place of PublicationBingley, WA. United Kingdom
ISSN1463-001X
1479-1048
Digital Object Identifier (DOI)https://doi.org/10.1108/14630011011094676
Web Address (URL)http://www.emeraldinsight.com/journals.htm?issn=1463-001x&volume=12&issue=4&articleid=1896091&show=abstract
Abstract

Purpose - The purpose of this paper is to examine the impact of globalisation on corporate real estate strategies. Specifically, it seeks to identify corporate real estate capabilities that are important in a hypercompetitive business climate.

Design/methodology/approach – This paper utilises a qualitative approach to analyse secondary data in order to identify the corporate real estate capabilities for a hypercompetitive business environment.

Findings - Globalisation today is an undeniable phenomenon that is fundamentally changing the way business is conducted In the light of global hypercompetition, corporate real estate needs to develop new capabilities to support global business strategies. These include flexibility, network organization and managerial learning capabilities.

Research limitations/implications – This is a conceptual paper and future empirical research needs to be conducted to verify the propositions made in this paper.

Practical implications – Given the new level of uncertainty in the business climate, that is, hypercompetition, businesses need to develop dynamic capabilities that are harder for competitors to imitate in order to maintain what is considered a 'momentary' competitive advantage. The findings of this paper are useful to guide corporate real estate managers in this regard.

Originality/value – This paper is original in two ways. First, it applies the strategic management concept of capabilities to corporate real estate. Second, it links the key challenge that businesses face today, i.e., globalisation, to the concept of capabilities as a means to maintain competitive advantage.

Keywordsglobalisation; network organizations; flexibility; hypercompetition; corporate real estate capability
ANZSRC Field of Research 2020350706. International business
350709. Organisation and management theory
350403. Real estate and valuation services
Public Notes

Copyright 2010 Emerald Group Publishing. Permanent restricted access to published version due to publisher copyright policy.

Byline AffiliationsBond University
University of Mississippi, United States
Queensland University of Technology
Institution of OriginUniversity of Southern Queensland
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