Globalisation and corporate real estate strategies
Article
Article Title | Globalisation and corporate real estate strategies |
---|---|
ERA Journal ID | 19912 |
Article Category | Article |
Authors | Too, Linda (Author), Harvey, Michael (Author) and Too, Eric (Author) |
Journal Title | Journal of Corporate Real Estate |
Journal Citation | 12 (4), pp. 234-248 |
Number of Pages | 15 |
Year | 2010 |
Place of Publication | Bingley, WA. United Kingdom |
ISSN | 1463-001X |
1479-1048 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/14630011011094676 |
Web Address (URL) | http://www.emeraldinsight.com/journals.htm?issn=1463-001x&volume=12&issue=4&articleid=1896091&show=abstract |
Abstract | Purpose - The purpose of this paper is to examine the impact of globalisation on corporate real estate strategies. Specifically, it seeks to identify corporate real estate capabilities that are important in a hypercompetitive business climate. Design/methodology/approach – This paper utilises a qualitative approach to analyse secondary data in order to identify the corporate real estate capabilities for a hypercompetitive business environment. Findings - Globalisation today is an undeniable phenomenon that is fundamentally changing the way business is conducted In the light of global hypercompetition, corporate real estate needs to develop new capabilities to support global business strategies. These include flexibility, network organization and managerial learning capabilities. Research limitations/implications – This is a conceptual paper and future empirical research needs to be conducted to verify the propositions made in this paper. Practical implications – Given the new level of uncertainty in the business climate, that is, hypercompetition, businesses need to develop dynamic capabilities that are harder for competitors to imitate in order to maintain what is considered a 'momentary' competitive advantage. The findings of this paper are useful to guide corporate real estate managers in this regard. Originality/value – This paper is original in two ways. First, it applies the strategic management concept of capabilities to corporate real estate. Second, it links the key challenge that businesses face today, i.e., globalisation, to the concept of capabilities as a means to maintain competitive advantage. |
Keywords | globalisation; network organizations; flexibility; hypercompetition; corporate real estate capability |
ANZSRC Field of Research 2020 | 350706. International business |
350709. Organisation and management theory | |
350403. Real estate and valuation services | |
Public Notes | Copyright 2010 Emerald Group Publishing. Permanent restricted access to published version due to publisher copyright policy. |
Byline Affiliations | Bond University |
University of Mississippi, United States | |
Queensland University of Technology | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q1583/globalisation-and-corporate-real-estate-strategies
1833
total views103
total downloads2
views this month0
downloads this month