The David and Goliath principle: cultural, ideological, and attitudinal underpinnings of the normative protection of low-status groups from criticism

Article


Jeffries, Carla H., Hornsey, Matthew J., Sutton, Robbie M., Douglas, Karen M. and Bain, Paul G.. 2012. "The David and Goliath principle: cultural, ideological, and attitudinal underpinnings of the normative protection of low-status groups from criticism ." Personality and Social Psychology Bulletin. 38 (8), pp. 1053-1065. https://doi.org/10.1177/0146167212444454
Article Title

The David and Goliath principle: cultural, ideological, and attitudinal underpinnings of the normative protection of low-status groups from criticism

ERA Journal ID6555
Article CategoryArticle
AuthorsJeffries, Carla H. (Author), Hornsey, Matthew J. (Author), Sutton, Robbie M. (Author), Douglas, Karen M. (Author) and Bain, Paul G. (Author)
Journal TitlePersonality and Social Psychology Bulletin
Journal Citation38 (8), pp. 1053-1065
Number of Pages13
Year2012
Place of PublicationThousand Oaks, CA. United States
ISSN0146-1672
1552-7433
Digital Object Identifier (DOI)https://doi.org/10.1177/0146167212444454
Web Address (URL)http://psp.sagepub.com/content/38/8/1053.full.pdf+html
Abstract

Two studies documented the 'David and Goliath' rule—the tendency for people to perceive criticism of 'David' groups
(groups with low power and status) as less normatively permissible than criticism of 'Goliath' groups (groups with high power and status). The authors confirmed the existence of the David and Goliath rule across Western and Chinese cultures (Study 1). However, the rule was endorsed more strongly in Western than in Chinese cultures, an effect mediated by cultural differences in power distance. Study 2 identified the psychological underpinnings of this rule in an Australian sample. Lower social dominance orientation (SDO) was associated with greater endorsement of the rule, an effect mediated through the differential attribution of stereotypes. Specifically, those low in SDO were more likely to attribute traits of warmth and incompetence to David versus Goliath groups, a pattern of stereotypes that was related to the protection of David groups from criticism.

Keywordscriticism; culture; power distance; social dominance ideology; stereotypes
ANZSRC Field of Research 2020449999. Other human society not elsewhere classified
520599. Social and personality psychology not elsewhere classified
470108. Organisational, interpersonal and intercultural communication
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Byline AffiliationsDepartment of Psychology
University of Queensland
University of Kent, United Kingdom
Institution of OriginUniversity of Southern Queensland
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