A confidence-based framework for business to consumer (B2C) mobile commerce adoption

Article


Wong, Yuk Kuen and Hsu, Chao Jung. 2008. "A confidence-based framework for business to consumer (B2C) mobile commerce adoption." Personal and Ubiquitous Computing. 12 (1), pp. 77-84. https://doi.org/10.1007/s00779-006-0120-5
Article Title

A confidence-based framework for business to consumer (B2C) mobile commerce adoption

ERA Journal ID32160
Article CategoryArticle
AuthorsWong, Yuk Kuen (Author) and Hsu, Chao Jung (Author)
Journal TitlePersonal and Ubiquitous Computing
Journal Citation12 (1), pp. 77-84
Number of Pages8
Year2008
Place of PublicationGuildford, Surrey. United Kingdom
ISSN1617-4909
1617-4917
Digital Object Identifier (DOI)https://doi.org/10.1007/s00779-006-0120-5
Web Address (URL)http://download.springer.com/static/pdf/894/art%253A10.1007%252Fs00779-006-0120-5.pdf?auth66=1387340796_7e05bd3c588b84680cbb93517ae333d7&ext=.pdf
Abstract

The Technology Acceptance Model (TAM) has been considered to be fundamental in determining the acceptance of new technology in the past decades. The two beliefs, ease of use and usefulness, in the model may not, however, fully explain the consumers' behavior in an emerging environment, such as mobile commerce (m-commerce). This paper aims to develop a framework for m-commerce adoption in consumer decision-making processes. In this paper TAM has been adopted and extended to analyze successful m-commerce adoption. The key elements of the proposed confidence-based framework for B2C m-commerce adoption include psychological and behavioral factors. Psychological factors include history-based confidence, institution-based confidence and personality-based confidence. Behavioral factors include perceived ease of use and perceived usefulness of the mobile application and technology.

Keywordsbuying decision making process; confidence; mobile commerce adoption; technology acceptance model
ANZSRC Field of Research 2020529999. Other psychology not elsewhere classified
350199. Accounting, auditing and accountability not elsewhere classified
350303. Business information systems
400608. Wireless communication systems and technologies (incl. microwave and millimetrewave)
Public Notes

© Springer-Verlag London Limited 2006. Published version deposited in accordance with the copyright policy of the publisher.

Byline AffiliationsGriffith University
Institution of OriginUniversity of Southern Queensland
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