A confidence-based framework for business to consumer (B2C) mobile commerce adoption
Article
Article Title | A confidence-based framework for business to consumer (B2C) mobile commerce adoption |
---|---|
ERA Journal ID | 32160 |
Article Category | Article |
Authors | Wong, Yuk Kuen (Author) and Hsu, Chao Jung (Author) |
Journal Title | Personal and Ubiquitous Computing |
Journal Citation | 12 (1), pp. 77-84 |
Number of Pages | 8 |
Year | 2008 |
Place of Publication | Guildford, Surrey. United Kingdom |
ISSN | 1617-4909 |
1617-4917 | |
Digital Object Identifier (DOI) | https://doi.org/10.1007/s00779-006-0120-5 |
Web Address (URL) | http://download.springer.com/static/pdf/894/art%253A10.1007%252Fs00779-006-0120-5.pdf?auth66=1387340796_7e05bd3c588b84680cbb93517ae333d7&ext=.pdf |
Abstract | The Technology Acceptance Model (TAM) has been considered to be fundamental in determining the acceptance of new technology in the past decades. The two beliefs, ease of use and usefulness, in the model may not, however, fully explain the consumers' behavior in an emerging environment, such as mobile commerce (m-commerce). This paper aims to develop a framework for m-commerce adoption in consumer decision-making processes. In this paper TAM has been adopted and extended to analyze successful m-commerce adoption. The key elements of the proposed confidence-based framework for B2C m-commerce adoption include psychological and behavioral factors. Psychological factors include history-based confidence, institution-based confidence and personality-based confidence. Behavioral factors include perceived ease of use and perceived usefulness of the mobile application and technology. |
Keywords | buying decision making process; confidence; mobile commerce adoption; technology acceptance model |
ANZSRC Field of Research 2020 | 529999. Other psychology not elsewhere classified |
350199. Accounting, auditing and accountability not elsewhere classified | |
350303. Business information systems | |
400608. Wireless communication systems and technologies (incl. microwave and millimetrewave) | |
Public Notes | © Springer-Verlag London Limited 2006. Published version deposited in accordance with the copyright policy of the publisher. |
Byline Affiliations | Griffith University |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q22x5/a-confidence-based-framework-for-business-to-consumer-b2c-mobile-commerce-adoption
1776
total views6
total downloads1
views this month0
downloads this month