Online trust in mobile commerce

Edited book (chapter)

Wong, Yuk Kuen and Hsu, C. J.. 2009. "Online trust in mobile commerce." Cartelli , Antonio and Palma , Marco (ed.) Encyclopedia of information communication technology. IGI Global. pp. 647-655
Chapter Title

Online trust in mobile commerce

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID2177
Book TitleEncyclopedia of information communication technology
AuthorsWong, Yuk Kuen (Author) and Hsu, C. J. (Author)
EditorsCartelli , Antonio and Palma , Marco
Page Range647-655
Chapter Number85
Number of Pages9
Year2009
PublisherIGI Global
ISBN9781599048451
1599048450
Web Address (URL)http://www.igi-global.com/chapter/online-trust-mobile-commerce/13417
Abstract

The aim of this study focuses solely on the customer's perceptions of the m-commerce environment, rather than on trust in intermediaries or in third parties that might mediate between the customer and the store. The focus is on development of a framework to explain m-commerce acceptance in consumers' decision-making process. The chapter further extends the technology acceptance model (TAM) in mobile commerce, particularly in the context of the consumer's confidence level in the buying decision making process, rather than only focusing on the users' acceptance of technology. The chapter provides a theoretical framework for m-commerce adoption and also suggests the important relationships between psychological and behavioral factors in the consumer decision-making process.

Keywordsmobile commerce; m-commerce; online trust; framework
ANZSRC Field of Research 2020359999. Other commerce, management, tourism and services not elsewhere classified
449999. Other human society not elsewhere classified
380104. Economics of education
Byline AffiliationsGriffith University
Institution of OriginUniversity of Southern Queensland
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