EGM jackpots and player behaviour: an in-venue shadowing study
Article
Article Title | EGM jackpots and player behaviour: an in-venue shadowing study |
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ERA Journal ID | 6414 |
Article Category | Article |
Authors | Browne, Matthew (Author), Langham, Erika (Author), Rockloff, Matthew J. (Author), Li, En (Author), Donaldson, Phillip (Author) and Goodwin, Belinda (Author) |
Journal Title | Journal of Gambling Studies |
Journal Citation | 31 (4), pp. 1695-1714 |
Number of Pages | 20 |
Year | 2015 |
Place of Publication | New York, United States |
ISSN | 1050-5350 |
1573-3602 | |
Digital Object Identifier (DOI) | https://doi.org/10.1007/s10899-014-9485-y |
Web Address (URL) | http://link.springer.com/article/10.1007/s10899-014-9485-y/fulltext.html |
Abstract | Although electronic gaming machine (EGM) jackpots are widespread, little research has yet considered the impact of this feature on gamblers’ behaviour. We present the results of an in-venue shadowing study, which provided measures of player investment and persistence (e.g. number of spins, time-on-machine) from participants undertaking one or more EGM sessions on their choice of machines. 234 participants (162 female) were recruited in-venue, with half (stratified by age and gender) primed by answering questions encouraging ’big-win’ oriented ideation. Primed participants were more likely to select jackpot-oriented EGMs, and primed at-risk [Problem Gambling Severity Index (PGSI) > 4] gamblers tended to select machines with a higher median jackpot prize amount than others ( W=18,423,p=0.003,W=18,423,p=0.003 ). Neither PGSI nor priming was associated with the rate at which participants switched machines. EGM jackpots were associated with great spend overall, and PGSI score was associated with a greater spend per play. Positive interactions were found between jackpots and PGSI, and PGSI and priming in terms of predicting greater persistence. Finally a structural model of session level variables is presented, that incorporates positive feedback between money won and number of plays in an EGM session. |
Keywords | EGM; jackpots; PGSI; play habits; play intensity; play duration |
ANZSRC Field of Research 2020 | 529999. Other psychology not elsewhere classified |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Central Queensland University |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q3q10/egm-jackpots-and-player-behaviour-an-in-venue-shadowing-study
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