Investigating consumer perspectives on short message service reminders aimed at increasing participation in the National Bowel Cancer Screening Program

Poster

Perry, Nicole, Jenkins, Mark, Wilson, Carlene, McIntosh, Jennifer, Baxter, Nancy, Ouakrim, Driss Ait and Goodwin, Belinda. 2024. "Investigating consumer perspectives on short message service reminders aimed at increasing participation in the National Bowel Cancer Screening Program." 51st COSA Annual Scientific Meeting. Gold Coast, Australia 13 - 15 Nov 2024 United Kingdom. John Wiley & Sons.
Paper/Presentation Title

Investigating consumer perspectives on short message service reminders aimed at increasing participation in the National Bowel Cancer Screening Program

Presentation TypePoster
AuthorsPerry, Nicole, Jenkins, Mark, Wilson, Carlene, McIntosh, Jennifer, Baxter, Nancy, Ouakrim, Driss Ait and Goodwin, Belinda
Journal or Proceedings TitleAsia Pacific Journal of Clinical Oncology
Journal Citation20 (S3), pp. 224-225
Number of Pages2
Year2024
PublisherJohn Wiley & Sons
Place of PublicationUnited Kingdom
ISSN1743-7555
1743-7563
Web Address (URL) of Paperhttps://onlinelibrary.wiley.com/doi/10.1111/ajco.14117
Web Address (URL) of Conference Proceedingshttps://onlinelibrary.wiley.com/toc/17437563/2024/20/S3
Conference/Event51st COSA Annual Scientific Meeting
Event Details
51st COSA Annual Scientific Meeting
Delivery
In person
Event Date
13 to end of 15 Nov 2024
Event Location
Gold Coast, Australia
Event Venue
Gold Coast Convention and Exhibition Centre
Abstract

Aims: Despite playing a key role in the early detection of bowel cancer and improving outcomes for those diagnosed, participation in the National Bowel Cancer Screening Program has been consistently suboptimal, never exceeding 44%. Effective, evidence-based interventions are urgently needed to encourage more Australians to participate in bowel cancer screening. This study aimed to assess consumer perspectives on the usefulness, feasibility, and readability of various short message service (SMS) reminders aimed at increasing participation in bowel cancer screening.

Methods: Australians aged 50–74 (N = 1016) were invited to take part in an online survey. Participants were shown five SMS reminders displayed in a random order and asked to provide ratings after each SMS, followed by questions regarding their health communication preferences and sociodemographic information. Bayesian multilevel modelling was employed to examine the effects of SMS content type on clarity, usefulness, likelihood of encouraging kit return and likelihood of being irritated by each SMS reminder.

Results: SMS reminders that encouraged consumers to place their kit somewhere visible (b = 0.45, CrI[0.33, 0.56]), included a GP endorsement message (b = 0.32, CrI[0.21, 0.43]), or included brief instructions on how to complete the kit (b = 0.22, CrI[0.11, 0.33]) were rated as more likely to encourage kit return than a plain reminder SMS. The visible, GP and instruct SMS reminders were also rated more useful than the plain SMS reminder (visible: b = 0.38, CrI[0.27, 0.49]; GP: b = 0.16, CrI[0.04, 0.27]; instruct: b = 0.27, CrI[0.16, 0.39].

Conclusions: Findings from the present study suggest that SMS reminders may be optimised for efficacy by modifying the contents included in the reminder. GP endorsement, provision of brief instructions or suggesting placing the kit somewhere visible are some potentially effective inclusions in such a reminder.

Contains Sensitive ContentDoes not contain sensitive content
Public Notes

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Byline AffiliationsCancer Council Queensland, Australia
University of Melbourne
University of Toronto, Canada
University of Sydney
Centre for Health Research
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Preferred electronic gaming machine environments of recreational versus problem gamblers: an in-venue mixed methods study
Thorne, Hannah Briony, Goodwin, Belinda, Langham, Erika, Rockloff, Matthew and Rose, Judy. 2016. "Preferred electronic gaming machine environments of recreational versus problem gamblers: an in-venue mixed methods study." Journal of Gambling Issues. https://doi.org/10.4309/jgi.2016.34.12
Colorectal cancer screening in rural and remote areas: analysis of the National Bowel Cancer Screening Program data for South Australia
Martini, A., Javanparast, S., Ward, P. R., Baratiny, G., Gill, T., Cole, S., Tsourtos, G., Aylward, P., Jiwa, M., Misan, G., Wilson, C. and Young, G. P.. 2011. "Colorectal cancer screening in rural and remote areas: analysis of the National Bowel Cancer Screening Program data for South Australia." Rural and Remote Health. 11 (2), pp. 1-11.
Reflective minds and open hearts: cognitive style and personality predict religiosity and spiritual thinking in a community sample
Browne, Matthew, Pennycook, Gordan, Goodwin, Belinda and McHenry, Melinda. 2014. "Reflective minds and open hearts: cognitive style and personality predict religiosity and spiritual thinking in a community sample." European Journal of Social Psychology. 44 (7), pp. 736-742. https://doi.org/10.1002/ejsp.2059
EGM jackpots and player behaviour: an in-venue shadowing study
Browne, Matthew, Langham, Erika, Rockloff, Matthew J., Li, En, Donaldson, Phillip and Goodwin, Belinda. 2015. "EGM jackpots and player behaviour: an in-venue shadowing study." Journal of Gambling Studies. 31 (4), pp. 1695-1714. https://doi.org/10.1007/s10899-014-9485-y
Rash impulsivity predicts lower anticipated pleasure response and a preference for the supernormal
Goodwin, Belinda C., Browne, Matthew, Rockloff, Matthew and Loxton, Natalie J.. 2016. "Rash impulsivity predicts lower anticipated pleasure response and a preference for the supernormal." Personality and Individual Differences. 94, pp. 206-210. https://doi.org/10.1016/j.paid.2016.01.030
Do gamblers eat more salt? Testing a latent trait model of covariance in consumption
Goodwin, Belinda C., Browne, Matthew, Rockloff, Matthew and Donaldson, Phillip. 2015. "Do gamblers eat more salt? Testing a latent trait model of covariance in consumption." Journal of Behavioural Addictions. 4 (3), pp. 170-180. https://doi.org/10.1556/2006.4.2015.022
Measuring preference for supernormal over natural rewards: a two-dimensional anticipatory pleasure scale
Goodwin, B. C., Browne, M. and Rockloff, M.. 2015. "Measuring preference for supernormal over natural rewards: a two-dimensional anticipatory pleasure scale." Evolutionary Psychology. 13 (4). https://doi.org/10.1177/1474704915613914
How equitable are colorectal cancer screening programs which include FOBTs? A review of qualitative and quantitative studies
Javanparast, Sara, Ward, Paul, Young, Graeme, Wilson, Carlene, Carter, Stacy, Misan, Gary, Cole, Stephen, Jiwa, Moyez, Tsourtos, George, Martini, Angelita, Gill, Tiffany, Baratiny, Genevieve and Ah Matt, Michelle. 2010. "How equitable are colorectal cancer screening programs which include FOBTs? A review of qualitative and quantitative studies." Preventive Medicine. 50 (4), pp. 165-172. https://doi.org/10.1016/j.ypmed.2010.02.003
A cross-sectional analysis of participation in National Bowel Cancer Screening Program in Adelaide by age, gender and geographical location of residence
Javanparast, Sara, Ward, Paul R., Cole, Stephen, Gill, Tiffany, Ah Matt, Michelle, Aylward, Paul, Baratiny, Genevieve, Jiwa, Moyez, Martini, Angelita, Misan, Gary, Tsourtos, George, Wilson, Carlene and Young, Graeme. 2010. "A cross-sectional analysis of participation in National Bowel Cancer Screening Program in Adelaide by age, gender and geographical location of residence." Australasian Medical Journal. 1 (1), pp. 141-146. https://doi.org/10.4066/AMJ.2010.198
Equity of colorectal cancer screening: cross-sectional analysis of National Bowel Cancer Screening Program data for South Australia
Ward, Paul R., Javanparast, Sara, Ah Matt, Michelle, Martini, Angelita, Tsourtos, George, Cole, Stephen, Gill, Tiffany, Aylward, Paul, Baratiny, Genevieve, Jiwa, Moyez, Misan, Gary, Wilson, Carlene and Young, Graeme. 2011. "Equity of colorectal cancer screening: cross-sectional analysis of National Bowel Cancer Screening Program data for South Australia." Australian and New Zealand Journal of Public Health. 35 (1), pp. 61-65. https://doi.org/10.1111/j.1753-6405.2010.00637.x
Screening for colorectal cancer in remote, rural and metropolitan South Australia: analysis of the National Bowel Cancer Screening Program data
Martini, Angelita, Javanparast, Sara, Ward, Paul R., Cole, Stephen, Alyward, Paul, Baratiny, Genevieve, Gill, Tiffany, Tsourtos, George, Misan, Gary, Wilson, Carlene and Young, Graeme. 2011. "Screening for colorectal cancer in remote, rural and metropolitan South Australia: analysis of the National Bowel Cancer Screening Program data." Public Health Bulletin South Australia. 8 (1), pp. 49-55.