Trade diversion risk for halal food exports

Article


Kabir, Shahriar, Shams, Syed and Lawrey, Roger. 2021. "Trade diversion risk for halal food exports." Journal of Islamic Marketing. 12 (4), pp. 705-729. https://doi.org/10.1108/JIMA-07-2019-0145
Article Title

Trade diversion risk for halal food exports

ERA Journal ID123077
Article CategoryArticle
AuthorsKabir, Shahriar (Author), Shams, Syed (Author) and Lawrey, Roger (Author)
Journal TitleJournal of Islamic Marketing
Journal Citation12 (4), pp. 705-729
Number of Pages25
Year2021
Place of PublicationUnited Kingdom
ISSN1759-0833
1759-0841
Digital Object Identifier (DOI)https://doi.org/10.1108/JIMA-07-2019-0145
Web Address (URL)https://www.emerald.com/insight/content/doi/10.1108/JIMA-07-2019-0145/full/html
Abstract

Purpose – The purpose of this paper is to investigate the link between trade diversion risk and new Halal market exploration.
Design/methodology/approach – This paper analyzes the Halal trade flows for Malaysia’s top 11 halal food/food related commodities from 1967 to 2018 by relying on co-integration and auto-regression techniques.
Findings – This paper determines that the greater the country’s current comparative advantage in an exported good, the higher the risk of export diversion between the Halal and conventional markets. The diversion risk, however, disappears with a lower current comparative advantage.
Practical implications – To take advantage of the fast emerging Halal market, a country should expand export of commodities with relatively low current comparative advantage but high demand in the target market, along with supportive trade policies to build competitiveness in the long term.
Originality/value – This study fills the gap in the literature by investigating if the theory of comparative advantage can predict the market diversification risk that may arise from the expansion of exports to the Halal market occurring alongside existing exports to the conventional market

KeywordsMalaysia; Trade diversion; Halal market; Comparative advantage; Food export
ANZSRC Field of Research 2020350202. Finance
Byline AffiliationsIndependent University Bangladesh, Bangladesh
School of Commerce
Institution of OriginUniversity of Southern Queensland
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