Jellyfish risk communications: The effect on risk perception, travel intentions and behaviour, and beach tourism destinations

Article


Crowley-Cyr, Lynda, Gershwin, Lisa-ann, Bremser, Kerstin, Abraham, Villy, Moreno-Martin, Maria J., Carreno, Mercedes and Wust, Kirsten. 2022. "Jellyfish risk communications: The effect on risk perception, travel intentions and behaviour, and beach tourism destinations." Journal of Hospitality and Tourism Management. 51, pp. 196-206. https://doi.org/10.1016/j.jhtm.2022.03.002
Article Title

Jellyfish risk communications: The effect on risk perception, travel intentions and behaviour, and beach tourism destinations

ERA Journal ID19653
Article CategoryArticle
AuthorsCrowley-Cyr, Lynda (Author), Gershwin, Lisa-ann (Author), Bremser, Kerstin (Author), Abraham, Villy (Author), Moreno-Martin, Maria J. (Author), Carreno, Mercedes (Author) and Wust, Kirsten (Author)
Journal TitleJournal of Hospitality and Tourism Management
Journal Citation51, pp. 196-206
Number of Pages11
Year2022
Place of PublicationUnited Kingdom
ISSN1320-5161
1447-6770
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jhtm.2022.03.002
Web Address (URL)https://www.sciencedirect.com/science/article/pii/S1447677022000456
Abstract

Jellyfish hazards at 3S destinations are underrepresented in tourism research. Using a novel conceptual model based on risk perception and destination image theories, we used an experimental setting to examine whether different types of jellyfish risk messages influenced people's travel intentions and behaviours. In addition, the study tested the influence of worry and culture. We sampled 415 prospective visitors to two of the world's most successful beach tourism destinations, the Costa Brava coastline of Spain and the Great Barrier Reef region of northern Australia, both adversely affected by the presence of jellyfish. At these unique destinations, contact with jellyfish can be painful and deadly. Early in the Covid-19 pandemic, fictitious vignettes were posted on an internet Travel Forum containing two different jellyfish risk messages, one informal and the other official. Participants' responses to these communications were tested. We found that risk messages influenced destination image but not travel intention. People from risk-averse Germanic European countries were more inclined to alter their behaviour by avoiding the water than other cultures. These findings add to the body of knowledge about the relationship between risk communications, risk perceptions and destination image. This study suggests that wildlife-associated risk communications can influence people's risk perceptions, but not sufficiently to change their travel plans. This knowledge is important in policy-making and managing responses to risk at tourism destinations. It is also important in building visitor trust and confidence, whereby tourists know that their safety and enjoyment are valued and are paramount to the destination.

KeywordsBeach tourism destination; Jellyfish; Risk communication; Risk perception; Travel intention
ANZSRC Field of Research 2020420604. Injury prevention
480499. Law in context not elsewhere classified
Public Notes

Files associated with this item cannot be displayed due to copyright restrictions.

Byline AffiliationsSchool of Law and Justice
University of Tasmania
Pforzheim University, Germany
Sapir Academic College, Israel
University of the Balearic Islands, Spain
Rey Juan Carlos University, Spain
Institution of OriginUniversity of Southern Queensland
Permalink -

https://research.usq.edu.au/item/q72yy/jellyfish-risk-communications-the-effect-on-risk-perception-travel-intentions-and-behaviour-and-beach-tourism-destinations

  • 100
    total views
  • 3
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Consultation Dr Submission to the Queensland Work and Electrical Safety Policy Office of Industrial Relations – Recreational Diving, Recreational Technical Diving and Snorkelling Code of Practice 2023
Crowley-Cyr, Lynda. 2023. Consultation Dr Submission to the Queensland Work and Electrical Safety Policy Office of Industrial Relations – Recreational Diving, Recreational Technical Diving and Snorkelling Code of Practice 2023. Australia. University of Southern Queensland.
LexisNexis Questions and Answers: Contract Law
McNamara, Noeleen and Crowley-Cyr, Lynda. 2023. LexisNexis Questions and Answers: Contract Law. Australia. LexisNexis Butterworths.
The ethics review and the humanities and social sciences: disciplinary distinctions in ethics review processes
Carniel, Jessica, Hickey, Andrew, Southey, Kim, Bromdal, Annette, Crowley-Cyr, Lynda, Eacersall, Douglas, Farmer, Will, Gehrmann, Richard, Machin, Tanya and Pillay, Yosheen. 2023. "The ethics review and the humanities and social sciences: disciplinary distinctions in ethics review processes." Research Ethics. 19 (2), pp. 139-156. https://doi.org/10.1177/17470161221147202
Application of the health belief model to explain public perceptions, travel intentions and actions during COVID-19: a sequential transformative design
Bremser, Kerstin, Crowley-Cyr, Lynda, Abraham, Villy, Moreno-Martin, Maria J. and Carreno, Mercedes. 2022. "Application of the health belief model to explain public perceptions, travel intentions and actions during COVID-19: a sequential transformative design." Journal of Hospitality and Tourism Insights. 5 (5), pp. 865-885. https://doi.org/10.1108/JHTI-12-2020-0235
Submission to the Senate Standing Committee on Legal and Constitutional Affairs- The Adequacy and Efficacy of Australia's Anti-Money Laundering and Counter Terrorism Financing Regime
Crowley-Cyr, Lynda and Caple, Carole. 2021. Submission to the Senate Standing Committee on Legal and Constitutional Affairs- The Adequacy and Efficacy of Australia's Anti-Money Laundering and Counter Terrorism Financing Regime. Australia. Parliament of Australia.
Beyond criticism of ethics review boards: strategies for engaging research communities and enhancing ethical review processes
Hickey, Andrew, Davis, Samantha, Farmer, Will, Dawidowicz, Julianna, Moloney, Clint, Lamont-Mills, Andrea, Carniel, Jess, Pillay, Yosheen, Akenson, David, Bromdal, Annette, Gehrmann, Richard, Mills, Dean, Kolbe-Alexander, Tracy, Machin, Tanya, Reich, Suzanne, Southey, Kim, Crowley-Cyr, Lynda, Watanabe, Taiji, Davenport, Josh, ..., Maxwell, Jacinta. 2021. "Beyond criticism of ethics review boards: strategies for engaging research communities and enhancing ethical review processes." Journal of Academic Ethics. 20, pp. 549-567. https://doi.org/10.1007/s10805-021-09430-4
Satisfying Many Masters: Teaching into Professional Degrees in the 21st Century
Collins, Pauline and Crowley-Cyr, Lynda. 2021. "Satisfying Many Masters: Teaching into Professional Degrees in the 21st Century." Journal of University Teaching and Learning Practice. 18 (1), pp. 1-4. https://doi.org/10.53761/1.18.1.1
Forecasting hazardous jellyfish: shifting perceptions from black swans events to white
Gershwin, Lisa-ann and Crowley-Cyr, Lynda. 2021. "Forecasting hazardous jellyfish: shifting perceptions from black swans events to white." Marittini, Gian Luigi, Killi, Nurcin and Xiao, Liang (ed.) The cnidaria: only a problem or also a resource?. Hauppauge, NY, USA. Nova Science Publishers. pp. 123-140
Protecting the public from hazardous jellyfish: a wicked problem for regulators and operators?
Crowley-Cyr, Lynda and Gershwin, Lisa-ann. 2021. "Protecting the public from hazardous jellyfish: a wicked problem for regulators and operators?" Mariottini, Gian Luigi, Killi, Nurcin and Xiao, Liang (ed.) The cnidaria: only a problem or also a resource?. Hauppauge, NY, USA. Nova Science Publishers. pp. 99-122
Submission to the Office of the National Data Commissioner - Data Availability and Transparency Bill 2020
Crowley-Cyr, Lynda and Caple, Carole. 2020. Submission to the Office of the National Data Commissioner - Data Availability and Transparency Bill 2020. Australia. Office of the National Data Commissioner.
Exploring the consequences of COVID-19 on tourist behaviors: perceived travel risk, animosity and intentions to travel
Abraham, Villy, Bremser, Kerstin, Carreno, Mercedes, Crowley-Cyr, Lynda and Moreno, Maria. 2021. "Exploring the consequences of COVID-19 on tourist behaviors: perceived travel risk, animosity and intentions to travel." Tourism Review. 76 (4), pp. 701-717. https://doi.org/10.1108/TR-07-2020-0344
Workplace Safety, Deadly Jellyfish And Tourists: A Novel Approach To An Emergent Problem
Crowley-Cyr, Lynda. 2020. "Workplace Safety, Deadly Jellyfish And Tourists: A Novel Approach To An Emergent Problem." University of Queensland Law Journal. 39 (3), pp. 549-567.
Using Peer Assisted Learning to improve academic engagement and progression of first year online law students
Crowley-Cyr, Lynda and Hevers, James. 2021. "Using Peer Assisted Learning to improve academic engagement and progression of first year online law students." Journal of University Teaching and Learning Practice. 18 (1), pp. 1-17.
Submission to Senate Standing Committee on Education and Employment – inquiry into the mental health of first responders
Crowley-Cyr, Lynda and Hevers, James. 2018. Submission to Senate Standing Committee on Education and Employment – inquiry into the mental health of first responders. Canberra, Australia. Parliament of Australia.
Submission on the proposed draft Australian Animal Welfare Standards and Guidelines - Poultry, submission m205
Crowley-Cyr, L. and Caple, C.. 2018. Submission on the proposed draft Australian Animal Welfare Standards and Guidelines - Poultry, submission m205. Braddon, ACT, Australia. Animal Health Australia.
Are warning signs effective in communicating jellyfish hazards?
Crowley-Cyr, Lynda. 2018. "Are warning signs effective in communicating jellyfish hazards?" Journal of Health, Safety and Environment. 34 (2), pp. 181-197.
Legal and ethical issues
Crowley-Cyr, Lynda and Piovesana, Adina. 2018. "Legal and ethical issues." Kring, Ann M., Kyrios, Michael, Fassnacht, Daniel, Lambros, Amanda, Mihaljcic, Tijana and Teesson, Maree (ed.) Abnormal psychology, 1st Australasian ed.. Milton, Qld., Australia. John Wiley & Sons. pp. 684-721
Promoting mental wellbeing in law students: breaking-down stigma and building bridges with peers and support services
Crowley-Cyr, Lynda. 2014. "Promoting mental wellbeing in law students: breaking-down stigma and building bridges with peers and support services." QUT Law Review. 14 (1), pp. 129-152. https://doi.org/10.5204/qutlr.v14i1.529
Public authority responses to marine stinger public health risks: a scenario analysis of the Irukandji health threat in controlled spaces at public beaches in Australia
Crowley-Cyr, Lynda. 2012. "Public authority responses to marine stinger public health risks: a scenario analysis of the Irukandji health threat in controlled spaces at public beaches in Australia." Journal of Law and Medicine. 20 (2), pp. 363-379.
Towards ethical literacy by enhancing reflexivity in law students
Crowley-Cyr, Lynda. 2011. "Towards ethical literacy by enhancing reflexivity in law students." Robertson, Michael, Corbin, Lillian, Tranter, Kieran and Bartlett, Francesca (ed.) The ethics project in legal education. London, England. Routledge. pp. 142-170
Reflexive professionals or disempowered technicians? A case study of the risks of McLearning in a regional law school
Crowley-Cyr, Lynda. 2008. "Reflexive professionals or disempowered technicians? A case study of the risks of McLearning in a regional law school." Journal of the Australasian Law Teachers Association. 1 (1/2), pp. 299-311.
Homelessness, mental illness and the state: an endless crisis of suffering and exclusion
Crowley-Cyr, Lynda. 2010. Homelessness, mental illness and the state: an endless crisis of suffering and exclusion. Saarbruchen, Germany. VDM Verlag Dr. Muller.