What do we know about YouTube content about academic writing? A multimodal analysis

Article

Stevenson, Ana and Baker, Sally. 2024. "What do we know about YouTube content about academic writing? A multimodal analysis." Learning, Media and Technology. https://doi.org/10.1080/17439884.2024.2358245
Article Title

What do we know about YouTube content about academic writing? A multimodal analysis

ERA Journal ID34845
Article CategoryArticle
AuthorsStevenson, Ana and Baker, Sally
Journal TitleLearning, Media and Technology
Number of Pages17
Year2024
PublisherTaylor & Francis
Place of PublicationUnited Kingdom
ISSN1743-9884
1743-9892
Digital Object Identifier (DOI)https://doi.org/10.1080/17439884.2024.2358245
Web Address (URL)https://www.tandfonline.com/doi/full/10.1080/17439884.2024.2358245
Abstract

The provision of academic language and literacy (ALL) support is increasingly shaped by the digital university and the commercialisation of higher education. This article undertakes a multimodal discourse analysis of YouTube content about ALL, turning critical attention to digital videos created by ALL practitioners and university students. Using an academic literacies framework and a schema of YouTube presenter and hosting styles, this article considers the discursive features that shape the digital videos’ messages, the multimodal features that shape their visual organisation, and the external factors that appear to influence their creation. While the ‘unbundled university’ refers to the disaggregation of higher education into its different components, usually by for-profit educational companies, this emerging concept may be equally relevant to publicly available YouTube content about ALL. This study’s findings raise questions about the degree to which YouTube content seeking to support students’ ALL development represents an extension of the unbundled university.

KeywordsAcademic Language and Literacy; YouTube; academic writing support; commercialisation; unbundled university
Contains Sensitive ContentDoes not contain sensitive content
ANZSRC Field of Research 2020390303. Higher education
470101. Communication studies
390203. Sociology of education
Byline AffiliationsUniversity of the Free State, South Africa
UniSQ College
Australian National University
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