Commercial and implementation issues relating to the widespread acceptance and adoption of radio frequency identification technology

Edited book (chapter)

Rodrigues, Mark J. and James, Kieran. 2011. "Commercial and implementation issues relating to the widespread acceptance and adoption of radio frequency identification technology ." Turcu, Cristina (ed.) Designing and deploying RFID applications. Rijeka, Croatia. InTech Europe. pp. 11-22
Chapter Title

Commercial and implementation issues relating to the widespread acceptance and adoption of radio frequency identification technology

Book Chapter CategoryEdited book (chapter)
Book TitleDesigning and deploying RFID applications
AuthorsRodrigues, Mark J. (Author) and James, Kieran (Author)
EditorsTurcu, Cristina
Page Range11-22
Number of Pages12
Year2011
PublisherInTech Europe
Place of PublicationRijeka, Croatia
ISBN9789533072654
Web Address (URL)http://www.intechopen.com/articles/show/title/commercial-and-implementation-issues-relating-to-the-widespread-acceptance-and-adoption-of-radio-fre
Abstract

This chapter examines the perceptions of RFID among Australian RFID suppliers/integrators, and the role and importance that perceptions play in the actual suppliers/integrators, and the role and importance that perceptions play in the actual adoption process. As the Chicago School of Sociology often proclaimed, perceptions are ‘real in their consequences’ (Thomas and Znaniecki, 1927, p.8, cited in Rogers, 1995, p.209). This project also examines how integrators’ perceptions can act upon present expectations of RFID technology. An understanding of what leading integrators think at this moment may benefit vendors and others to create applications that will eventually secure more widespread acceptance. The research study discussed in this chapter was undertaken using
qualitative data collection methods, i.e. personal interviews with a sample of leading RFID
suppliers/integrators located in Australia.

KeywordsRFID; product adoption; technology adoption; perceptions
ANZSRC Field of Research 2020460806. Human-computer interaction
350999. Transportation, logistics and supply chains not elsewhere classified
359999. Other commerce, management, tourism and services not elsewhere classified
Public Notes

http://www.intechopen.com/books/designing-and-deploying-rfid-applica...' title='Designing and Deploying RFID Applications'>Designing and Deploying RFID Applications</a>
Chapter 2. This paper is publicly available from the Publisher's website under a Creative Commons Licence: Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0)

Byline AffiliationsMurdoch University
School of Accounting, Economics and Finance
Journal TitleDesigning and Deploying RFID Applications
Institution of OriginUniversity of Southern Queensland
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