Assessing whether environmental impact is a criterion of consumers when selecting an airline
Article
Article Title | Assessing whether environmental impact is a criterion of consumers when selecting an airline |
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ERA Journal ID | 210615 |
Article Category | Article |
Authors | McLachlan, Jamie (Author), James, Kieran (Author) and Hampson, Bonnie (Author) |
Journal Title | International Journal of Advanced Research |
Journal Citation | 6 (3), pp. 740-755 |
Number of Pages | 16 |
Year | 2018 |
Place of Publication | India |
ISSN | 2320-5407 |
Digital Object Identifier (DOI) | https://doi.org/10.21474/IJAR01/6727 |
Web Address (URL) | http://www.journalijar.com/article/22694/assessing-whether-environmental-impact-is-a-criterion-of-consumers-when-selecting-an-airline/ |
Abstract | The aim of this study is to gain insight as to whether environmental impact is a criterion of consumers when actually selecting an airline. Findings indicate that cost and convenience, followed by destinations on offer and departure airports, are the key criteria for consumers in airline ticket purchasing decisions. Airlines may continue environmental activity and disclosure for long-term strategic reasons although individual ticket purchase decisions do not appear to be based primarily on environmental considerations. The research fills a gap in the U.K. empirical literature by exploring whether consumers of airlines operating out of the U.K. consider environmental impacts when making actual ticket purchase decisions. |
Keywords | airline consumer preferences; aviation industry; corporate social responsibility; legitimacy theory; stakeholder theory |
ANZSRC Field of Research 2020 | 350901. Air transportation and freight services |
350107. Sustainability accounting and reporting | |
Public Notes | Open Access. |
Byline Affiliations | University of the West of Scotland, United Kingdom |
Fiji National University, Fiji | |
School of Commerce | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q4q4y/assessing-whether-environmental-impact-is-a-criterion-of-consumers-when-selecting-an-airline
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