Assessing whether environmental impact is a criterion of consumers when selecting an airline

Article

McLachlan, Jamie, James, Kieran and Hampson, Bonnie. 2018. "Assessing whether environmental impact is a criterion of consumers when selecting an airline." International Journal of Advanced Research. 6 (3), pp. 740-755. https://doi.org/10.21474/IJAR01/6727
Article Title

Assessing whether environmental impact is a criterion of consumers when selecting an airline

ERA Journal ID210615
Article CategoryArticle
AuthorsMcLachlan, Jamie (Author), James, Kieran (Author) and Hampson, Bonnie (Author)
Journal TitleInternational Journal of Advanced Research
Journal Citation6 (3), pp. 740-755
Number of Pages16
Year2018
Place of PublicationIndia
ISSN2320-5407
Digital Object Identifier (DOI)https://doi.org/10.21474/IJAR01/6727
Web Address (URL)http://www.journalijar.com/article/22694/assessing-whether-environmental-impact-is-a-criterion-of-consumers-when-selecting-an-airline/
Abstract

The aim of this study is to gain insight as to whether environmental impact is a criterion of consumers when actually selecting an airline. Findings indicate that cost and convenience, followed by destinations on offer and departure airports, are the key criteria for consumers in airline ticket purchasing decisions. Airlines may continue environmental activity and disclosure for long-term strategic reasons although individual ticket purchase decisions do not appear to be based primarily on environmental considerations. The research fills a gap in the U.K. empirical literature by exploring whether consumers of airlines operating out of the U.K. consider environmental impacts when making actual ticket purchase decisions.

Keywordsairline consumer preferences; aviation industry; corporate social responsibility; legitimacy theory; stakeholder theory
ANZSRC Field of Research 2020350901. Air transportation and freight services
350107. Sustainability accounting and reporting
Public Notes

Open Access.

Byline AffiliationsUniversity of the West of Scotland, United Kingdom
Fiji National University, Fiji
School of Commerce
Institution of OriginUniversity of Southern Queensland
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