Preferences for eco certified wines in the United States
Article
Article Title | Preferences for eco certified wines in the United States |
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ERA Journal ID | 19800 |
Article Category | Article |
Authors | Moscovici, Daniel (Author), Rana, Rezwanul (Author), Mihailescu, Radu (Author), Gow, Jeff (Author), Ugaglia, Adeline Alonso (Author), Valenzuela, Lionel (Author) and Rinaldi, Azzurra (Author) |
Journal Title | International Journal of Wine Business Research |
Journal Citation | 33 (2), pp. 153-175 |
Number of Pages | 23 |
Year | 2021 |
Publisher | Emerald |
Place of Publication | United Kingdom |
ISSN | 1751-1062 |
1751-1070 | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/IJWBR-04-2020-0012 |
Web Address (URL) | https://www.emerald.com/insight/content/doi/10.1108/IJWBR-04-2020-0012/full/html |
Abstract | Purpose: This study aims to analyze the wine industry’s response to changing societal attitudes towards the environment. Environmental considerations are now an increasingly important factor in both production and purchasing behavior. While many eco-certifications exist, there is still consumer confusion between the multitude of eco wine certifications, lack of clarity about what consumers think about the wines, and not enough data about their willingness to pay (WTP) for these environmental characteristics. Design/methodology/approach: This study clarifies what the various wine eco certifications are, quantifies consumer knowledge and ascertains their WTP for five environmental or sustainable wine certifications, namely, biodynamic, fair trade, organic, natural and sustainable. The authors surveyed 456winedrinkersintheUSA. Findings: The authors found that millennials, women, unmarried individuals, those purchasing eco certified foods, low-income individuals and those looking to celebrate a special occasion have a higher WTP for eco-certified wines compared to respondents who are older, male, married, do not buy eco-certified goods, have higher incomes and are purchasing the wine for a regular occasion. They recommend marketing and targeting those in the former group for environmental or sustainable wines. Originality/value: The study is the only research project, of this kind, to evaluate five types of eco-certifications for wine in a single WTP analysis. |
Keywords | Wine tourism, Sustainable tourism, Economic sustainability, Ecolabeling, Environmental management, United States of America, Green issues |
ANZSRC Field of Research 2020 | 300299. Agriculture, land and farm management not elsewhere classified |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Stockton University, United States |
Department of Economics and Resource Management | |
Stenden University of Applied Sciences, Netherlands | |
University of Bordeaux, France | |
Federico Santa Maria Technical University, Chile | |
Sapienza University of Rome, Italy | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q60yy/preferences-for-eco-certi-ed-wines-in-the-united-states
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