Consumer preferences for organic wine - Global analysis of people and place
Article
Article Title | Consumer preferences for organic wine - Global analysis of people and place |
---|---|
ERA Journal ID | 3639 |
Article Category | Article |
Authors | Moscovici, Daniel (Author), Gow, Jeff (Author), Ugaglia, Adeline Alonso (Author), Rezwanul, Rana (Author), Valenzuela, Lionel (Author) and Mihailescu, Radu (Author) |
Journal Title | Journal of Cleaner Production |
Journal Citation | 368, pp. 1-12 |
Article Number | 133215 |
Number of Pages | 12 |
Year | 2022 |
Publisher | Elsevier |
Place of Publication | Netherlands |
ISSN | 0959-6526 |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jclepro.2022.133215 |
Web Address (URL) | https://www.sciencedirect.com/science/article/pii/S0959652622028025 |
Abstract | This paper analyzes differences in consumers perception of organic wine and purchasing intentions in traditional/old world wine regions (TPC) compared to new world wine regions (NPC). Our research questions whether consumers would be willing to pay a premium for organic wine, what type of consumer would have a higher likelihood to pay, and if there is a different between TPC and NPC regions. We collect and analyze data from approximately 2500 respondents from seven countries (Australia, Chile, France, Italy, Netherlands, South Africa, and the United States). Our methodology includes descriptive statistics on respondent socio-demographic information, and both a Pearson’s chi-squared test and ordinal logistic regression with marginal effects to examine the willingness to pay (WTP) a premium for organic wines. The results show that the respondents are indeed willing to pay more for a wine that is organically labelled whatever their country of origin. We find that the most important consumer attributes include age, importance attributed to eco-certification, and likelihood to buy eco-certified wine. In addition, TPC countries have a slightly higher likelihood to buy and pay a premium for organic wines, compared to NPC countries. |
Keywords | wine, organic, consumers, new world, old world |
ANZSRC Field of Research 2020 | 300805. Oenology and viticulture |
380101. Agricultural economics | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | University of Southern Queensland |
University of Bordeaux, France | |
Macquarie University | |
Federico Santa Maria Technical University, Chile | |
Stenden University of Applied Sciences, Netherlands | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q7q16/consumer-preferences-for-organic-wine-global-analysis-of-people-and-place
195
total views3
total downloads10
views this month0
downloads this month