Dr Rumman Hassan

Dr Rumman Hassan
NameDr Rumman Hassan
Email Addressrumman.hassan@unisq.edu.au
Job TitleLecturer (Marketing)
QualificationsBBusAdm North South, MBA North South, MCom UNSW, PhD UNE
DepartmentSchool of Business
ORCIDhttps://orcid.org/0000-0003-1527-8331
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Expertise

Consumer Behaviour

Services Marketing

AI and Digital Marketing

Teaching

MKT1002 Consumer Psychology

MKT3001 Marketing Intelligence

Fields of Research

  • 350601. Consumer behaviour
  • 350611. Service marketing
  • 350699. Marketing not elsewhere classified

Professional Membership

Professional MembershipYear
ANZMAC
BBusAdm
North South
1999
MBA
North South
2001
MCom
UNSW
2006
PhD
UNE
2014

Current Supervisions

Research TitleSupervisor TypeLevel of StudyCommenced
Upskilling the Regional Tourism Workforce: Micro-Credentials and E-Learning for Sustainable Employment in Queensland.Associate SupervisorDoctoral2025
Lean and Design For Six Sigma For New Product Development Process Framework For Agri-Business Waste.Associate SupervisorDoctoral2024
A branding approach to foster national soft and educational-based brand image through university brand equity in the realm of social media A study in the context of Pakistan.Principal SupervisorDoctoral2023
An Analysis of the `Coping Strategies¿ of Lower End Consumers in PakistanPrincipal SupervisorMasters2023

Completed Supervisions

Research TitleSupervisor TypeLevel of StudyCompleted
The Impact of Real-Time Ridesharing on the Sustainability of Regional Tourism Destinations in AustraliaPrincipal SupervisorDoctoral2024
Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in AustraliaPrincipal SupervisorMasters2023
The Impact of Digital Marketing on Consumer Buying Behaviour in the Residential Real Estate Industry: A case study of SydneyAssociate SupervisorDoctoral2023
The impact of Transit Oriented Shopping Mall Developments on Metro Station's ridership: Dubai caseAssociate SupervisorDoctoral2020
Marketing organic food in Australia: A study of factors influencing consumers' purchase intentionAssociate SupervisorDoctoral2019
Exploring muslims consumer perception and religiosity towards purchase behaviour in context with western imported food products in PakistanAssociate SupervisorDoctoral2018

Digital transformation in real estate marketing: A review

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Digital transformation in real estate marketing: A review." Singh, Amandeep, Bansal, Rohit and Sharma, Sandhir (ed.) Big Data: A Road Map for Successful Digital Marketing. Germany. Walter de Gruyter. pp. 39-61

Blockchain technology transforms digital marketing by growing consumer trust

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain technology transforms digital marketing by growing consumer trust." Idrees, Sheikh Mohammad and Nowostawski, Mariusz (ed.) Transformations Through Blockchain Technology: The New Digital Revolution. Cham, Switzerland. Springer. pp. 265-289

Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region

Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Hussain, Saima and Khurram, Sana. 2022. "Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region." Journal of Islamic Marketing. 13 (2), pp. 481-507. https://doi.org/10.1108/JIMA-05-2020-0139

Blockchain-enabled trust management for digital marketing in the Industry 4.0 Era

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2022. "Blockchain-enabled trust management for digital marketing in the Industry 4.0 Era." Maleh, Yassine, Tawalbeh, Lo’ai, Motahhir, Saad and Hafid, Abdelhakim Senhaji (ed.) Advances in Blockchain Technology for Cyber Physical Systems. Cham, Switzerland. Springer. pp. 303-321

Endurance of digital marketing with artificial intelligence

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Endurance of digital marketing with artificial intelligence." Bove, Liliana L., Bell, Simon J. and Hito, Abraham Hito (ed.) ANZMAC 2021: Something Different. Melbourne, Australia 29 Nov - 01 Dec 2021 Melbourne, Australia.

The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour: A review." Journal of Tianjin University Science and Technology. 54 (8), pp. 13-32. https://doi.org/10.17605/OSF.IO/4C8YH

Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: A review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.

Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia

Chimhundu, Ranga and Hassan, Rumman. 2021. "Part 3 Case Study 3.1 Cioccolato: The ultimate chocolate experience in Australia." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terrence A. (ed.) Integrated marketing communications. Melbourne, Australia. Cengage Learning Australia. pp. 383-384

Understanding Contextual Attractiveness Factors of Transit Orientated Shopping Mall Developments (Tosmds) for Shopping Mall Passengers on the Dubai Metro Red Line

Abutaleb, Ayman, McDougall, Kevin, Basson, Marita, Hassan, Rumman and Mahmood, Muhammad Nateque. 2021. "Understanding Contextual Attractiveness Factors of Transit Orientated Shopping Mall Developments (Tosmds) for Shopping Mall Passengers on the Dubai Metro Red Line." Planning Practice and Research. 36 (3), pp. 292-313. https://doi.org/10.1080/02697459.2020.1829282

Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting

Hassan, Mahmud and Hassan, Rumman. 2020. "Who says waiting is boring? How consumer narratives within online communities help reduce stress while waiting." Spanish Journal of Marketing. 24 (3), pp. 403-424. https://doi.org/10.1108/SJME-01-2020-0010

The Impact of Transit-Oriented Shopping Mall Developments (TOSMDs) on Metro Station Ridership: Dubai Metro Redline

Abutaleb, Ayman, McDougall, Kevin, Basson, Marita, Hassan, Rumman and Mahmood, Muhammad Nateque. 2020. "The Impact of Transit-Oriented Shopping Mall Developments (TOSMDs) on Metro Station Ridership: Dubai Metro Redline." Urban Rail Transit. 6 (3), pp. 157-170. https://doi.org/10.1007/s40864-020-00129-0

Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food

Bukhari, Syed Faheem Hassan, Woodside, Frances M., Hassan, Rumman, Ali, Omar Massoud Salim Hassan, Hussain, Saima and Waqas, Rabail. 2020. "Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food." Journal of Islamic Marketing. 12 (1), pp. 70-94. https://doi.org/10.1108/JIMA-01-2018-0004

The impact of digital media on real estate marketing: A review

Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2020. "The impact of digital media on real estate marketing: A review." Sydney International Business Research Conference (SIBRC 2020). Sydney, Australia 13 - 15 Feb 2020 Sydney, Australia.

Towards a Conceptual Framework for Understanding the Attractiveness of Rail Transit-Oriented Shopping Mall Developments (TOSMDs)

Abutaleb, Ayman, McDougall, Kevin, Basson, Marita, Hassan, Rumman and Mahmood, Nateque. 2019. "Towards a Conceptual Framework for Understanding the Attractiveness of Rail Transit-Oriented Shopping Mall Developments (TOSMDs)." Urban Rail Transit. 5 (4), pp. 225-239. https://doi.org/10.1007/s40864-019-00112-4

Marketing organic food in Australia: A qualitative study of factors influencing consumers’ purchase intentions

Almrafee, Mohammad, Chimhundu, Ranga and Hassan, Rumman. 2019. "Marketing organic food in Australia: A qualitative study of factors influencing consumers’ purchase intentions." Lang, Mark (ed.) International Food Marketing Research Symposium 2019. Sippy Downs, Australia 12 - 13 Jun 2019 Tampa, United States.

Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan

Bukhari, Syed Faheem Hasan, Woodside, Frances M., Hassan, Rumman, Shaikh, Ayesha Latifa, Hussain, Saima and Mazhar, Waqas. 2019. "Is religiosity an important consideration in Muslim consumer behavior: exploratory study in the context of western imported food in Pakistan." Journal of Islamic Marketing. 10 (4), pp. 1288-1307. https://doi.org/10.1108/JIMA-01-2018-0006

The impact of digital communications on consumer perceptions of sport celebrity transgressions

Sassenberg, Anne-Marie, Summers, Jane, Johnson Morgan, Melissa and Hassan, Rumman. 2018. "The impact of digital communications on consumer perceptions of sport celebrity transgressions." Journal of Global Sport Management. 3 (2), pp. 189-207. https://doi.org/10.1080/24704067.2018.1457968

Australian Muslim women and fitness choices – myths debunked

Summers, Jane, Hassan, Rumman, Ong, Derek and Hossain, Munir. 2018. "Australian Muslim women and fitness choices – myths debunked." Journal of Services Marketing. 32 (5), pp. 605-615. https://doi.org/10.1108/JSM-07-2017-0261

Primitivo: Bringing back food to what it should be [Case study]

Hassan, Rumman and Chimhundu, Ranga. 2017. "Primitivo: Bringing back food to what it should be [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 142-143

Cioccolato Australia: The ultimate chocolate experience [Case study]

Chimhundu, Ranga and Hassan, Rumman. 2017. "Cioccolato Australia: The ultimate chocolate experience [Case study]." Chitty, Bill, Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Shimp, Terence A. and Andrews, Craig (ed.) Integrated marketing communications, Asia-Pacific. South Melbourne, Victoria, Australia. Cengage Learning Australia. pp. 456-457

What influences Australians to buy eco-friendly FMCGs? An integrated model

Hassan, Rumman, Summers, Jane, Chimhundu, Ranga and Valenzuela, Fredy. 2016. "What influences Australians to buy eco-friendly FMCGs? An integrated model." ANZMAC 2016: Marketing in a Post-Disciplinary Era. Christchurch, New Zealand 05 - 07 Dec 2016 Christchurch, New Zealand.

Customer perception of green advertising in the context of eco-friendly FMCGs

Hassan, Rumman and Valenzuela, Fredy. 2016. "Customer perception of green advertising in the context of eco-friendly FMCGs." Contemporary Management Research: an international journal. 12 (2), pp. 169-182. https://doi.org/10.7903/cmr.14796

Service recovery in the Australian banking industry

Valenzuela, Fredy, Cooksey, Ray, Chandralal, Lalith and Hassan, Rumman. 2013. "Service recovery in the Australian banking industry." Contemporary Management Research: an international journal. 9 (4), pp. 463-482. https://doi.org/10.7903/cmr.11370