Regional voices talk theatre: audience development for the performing arts
Article
Scollen, Rebecca J.. 2008. "Regional voices talk theatre: audience development for the performing arts." International Journal of Nonprofit and Voluntary Sector Marketing. 13 (1), pp. 45-56. https://doi.org/10.1002/nvsm.298
| Article Title | Regional voices talk theatre: audience development for the performing arts |
|---|---|
| ERA Journal ID | 19797 |
| Article Category | Article |
| Authors | |
| Author | Scollen, Rebecca J. |
| Journal Title | International Journal of Nonprofit and Voluntary Sector Marketing |
| Journal Citation | 13 (1), pp. 45-56 |
| Number of Pages | 12 |
| Year | 2008 |
| Place of Publication | London, United Kingdom |
| ISSN | 1465-4520 |
| 1479-103X | |
| Digital Object Identifier (DOI) | https://doi.org/10.1002/nvsm.298 |
| Web Address (URL) | https://onlinelibrary.wiley.com/doi/10.1002/nvsm.298 |
| Abstract | [Abstract]: Audience development is somewhat of a ‘buzz word’ within the Australian performing arts sector at present. However, rather than actually engage with audiences and with non-attenders to discover how to best service the community, most performing arts organisations approach audience development from a product-centred viewpoint. In direct contrast to this, the Talking Theatre project (2004-2006) was implemented in regional Queensland and in the Northern Territory in Australia as an audience development initiative focused on the consumer. The project sought to assist performing arts centres (PACs) to better engage with their local communities and to build new audiences for the future. In particular, the research aimed to understand non-attenders; their reasons for non-attendance, and their reactions to a range of live performances they experienced under study conditions. The Talking Theatre project provided the vehicle for introduction, communication and relationship building to occur to assist in attitudinal and behavioural change. The non-attenders enjoyed their experiences at the PACs and have begun attending performances outside of study conditions. Limited awareness of the performing arts’ relevance to their lives combined with a lack of positive peer influence to attend, were the chief deterrents to attendance for the participants in the study. |
| Keywords | audience development, regional Australia, performing arts, non-attendance, theatre, marketing |
| ANZSRC Field of Research 2020 | 369999. Other creative arts and writing not elsewhere classified |
| Public Notes | File reproduced in accordance with the copyright policy of the publisher/author. |
| Byline Affiliations | Artsworx |
Permalink -
https://research.usq.edu.au/item/9y26y/regional-voices-talk-theatre-audience-development-for-the-performing-arts
Download files
2324
total views1554
total downloads0
views this month2
downloads this month
Export as
Related outputs
'Fire': An Australian Play Gives Voice to Animals Devastated by Catastrophic Bushfire
Scollen, Rebecca. 2024. "'Fire': An Australian Play Gives Voice to Animals Devastated by Catastrophic Bushfire." Animal Studies Journal. 13 (1), pp. 82-102. https://doi.org/10.14453/asj/v13i1.5Clown-based Social Work as Dissent in Child Protection Practice
Steggall, David and Scollen, Rebecca. 2024. "Clown-based Social Work as Dissent in Child Protection Practice." The British Journal of Social Work. 54 (5), p. 2124–2141. https://doi.org/10.1093/bjsw/bcae023Shark Dive and Hologram Zoo: Two Case Studies of Virtual Animal Encounters as Possible Models for Sustainable Wildlife Tourism
Scollen, Rebecca and Mason, Andrew. 2024. "Shark Dive and Hologram Zoo: Two Case Studies of Virtual Animal Encounters as Possible Models for Sustainable Wildlife Tourism ." Animals. 14 (926). https://doi.org/10.3390/ani14060926