Bridging the divide: regional performing arts centres and non-theatregoers introduced

Article


Scollen, Rebecca. 2008. "Bridging the divide: regional performing arts centres and non-theatregoers introduced." Applied Theatre Researcher.
Article Title

Bridging the divide: regional performing arts centres and non-theatregoers introduced

ERA Journal ID34531
Article CategoryArticle
Authors
AuthorScollen, Rebecca
Journal TitleApplied Theatre Researcher
Applied Theatre Research
Number of Pages21
Year2008
Place of PublicationBrisbane, Australia
ISSN1443-1726
2049-3010
2049-3029
Web Address (URL)http://www.griffith.edu.au/__data/assets/pdf_file/0008/114929/02-Scollen.pdf
Abstract

[Abstract]: The Talking Theatre project (2004-2006) was an audience development initiative implemented in regional Queensland and in the Northern Territory in Australia. The project sought to assist performing arts centres to better engage with their local communities and to build new audiences for the future. The research aimed to understand non-theatregoers; their reasons for non-attendance, their perspectives about theatregoing culture, and their reactions to a range of live performances they experienced under study conditions. A series of questionnaires and post-performance discussion groups generated extensive quantitative and qualitative data pertaining to non-theatregoers and their reception of theatregoing. Findings indicated that key deterrents to attendance (ticket price, parenting responsibilities, low quality performances, and work commitments) were outcomes of a larger barrier to theatregoing: fear of the unknown. Participation in the research resulted in return patronage of participants and their families/friends confirming that social interaction and peer recommendation is vital to becoming a theatregoer.

KeywordsTalking Theatre, non-theatregoers, theatre, audience development, regional Australia, reception studies
ANZSRC Field of Research 2020440699. Human geography not elsewhere classified
360403. Drama, theatre and performance studies
470203. Consumption and everyday life
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Byline AffiliationsArtsworx
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