Does the 'Shakespeare' in Shakespeare in the Park matter?: an investigation of attendances and attitudes of the USQ Shakespeare in the Park Festival

Article


Scollen, Rebecca. 2011. "Does the 'Shakespeare' in Shakespeare in the Park matter?: an investigation of attendances and attitudes of the USQ Shakespeare in the Park Festival." Applied Theatre Researcher.
Article Title

Does the 'Shakespeare' in Shakespeare in the Park matter?: an investigation of attendances and attitudes of the USQ Shakespeare in the Park Festival

ERA Journal ID34531
Article CategoryArticle
Authors
AuthorScollen, Rebecca
Journal TitleApplied Theatre Researcher
Applied Theatre Research
Number of Pages16
Year2011
Place of PublicationBrisbane, Australia
ISSN1443-1726
2049-3010
2049-3029
Web Address (URL)http://www.griffith.edu.au/__data/assets/pdf_file/0007/383191/06-Article-6-Scollen-FINAL.pdf
Abstract

In 2010, the annual University of Southern Queensland (USQ) Shakespeare in the Park Festival (SitPF) was held in Queens Park, Toowoomba, Queensland for the seventh consecutive year. This large outdoor theatre event was established to encourage greater attendances to performances of Shakespeare's plays by making them more accessible to the public. Attendance levels at SitPF have grown by 170 per cent since its inception in 2004. In 2009, audience research was conducted to ascertain the barriers to attendance, as well as patrons' opinions of SitPF. Results showed that the primary deterrent to attendance was the fear that the Shakespearean content would not be understood or enjoyed. Only one-third of the 2009 SitPF audience, and of the repeat SitPF patrons, attended primarily because of the Shakespearean content. Interestingly, the Shakespearean content did not play a significant part in the overall enjoyment of the event for either type of SitPF audience.

KeywordsShakespeare; audience research; outdoor festival; attendance; regional Queensland; theatre
ANZSRC Field of Research 2020360403. Drama, theatre and performance studies
Public Notes

Author retains copyright. This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source.

Byline AffiliationsArtsworx
Institution of OriginUniversity of Southern Queensland
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