Talking theatre: an audience development programme for regional Queensland and the Northern Territory 2004-2006

Project report

Scollen, Rebecca, Martin, Jacqueline, Radbourne, Jennifer and Haseman, Brad. 2006. Talking theatre: an audience development programme for regional Queensland and the Northern Territory 2004-2006. Brisbane, Australia. Queensland University of Technology.
Title

Talking theatre: an audience development programme for regional Queensland and the Northern Territory 2004-2006

Report TypeProject report
AuthorsScollen, Rebecca (Author), Martin, Jacqueline (Author), Radbourne, Jennifer (Author) and Haseman, Brad (Author)
Institution of OriginQueensland University of Technology
Number of Pages55
Year2006
PublisherQueensland University of Technology
Place of PublicationBrisbane, Australia
Web Address (URL)http://www.creativeindustries.qut.edu.au/research/documents/TalkingTheatreFinalReport2006.pdf
Abstract

Talking Theatre was a three year research project funded by the Australian Research Council, NARPACA, Arts Queensland, Arts Northern Territory, and the Queensland University of Technology. Talking Theatre sought to build new audiences both in the short and long term for the fourteen regional performing arts centres associated with the project. The research endeavoured to develop a profile of non-theatregoers in regional areas, to understand their reasons for non-attendance, and to discover their reactions to live performances, and to the performing arts centres who presented them.

KeywordsTalking Theatre; audience development; regional Queensland; performing arts; non-theatregoers; Northern Territory
ANZSRC Field of Research 2020440699. Human geography not elsewhere classified
360403. Drama, theatre and performance studies
350606. Marketing research methodology
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Byline AffiliationsQueensland University of Technology
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