Affective strategies in the academy: creative methodologies, civic responses and the market

Article


Crowley, Vicki and McDonald, Lisa. 2015. "Affective strategies in the academy: creative methodologies, civic responses and the market." Social Alternatives. 34 (2), pp. 6-11.
Article Title

Affective strategies in the academy: creative methodologies, civic responses and the market

ERA Journal ID19019
Article CategoryArticle
AuthorsCrowley, Vicki (Author) and McDonald, Lisa (Author)
Journal TitleSocial Alternatives
Journal Citation34 (2), pp. 6-11
Number of Pages6
Year2015
Place of PublicationMaroochydore, QLD, Australia
ISSN0155-0306
Web Address (URL)http://socialalternatives.com/home
Abstract

Australian Universities face a 'tough' Federal government of sector deregulation and increased student fees following the Universities Australia policy, A Smarter Australia: An Agenda for Australian Higher Education 2013-2016. New technology, globalisation, productivity driven innovation and scientific method are the contexts through which research outcomes, on tighter budgets, will be made. In this paper, we redraw attention to the complexity of research contexts, including media sites, industry and digital worlds. In particular, we foreground the 'turn to affect'. Recent years have witnessed a complex revision of understandings about lived worlds by considering intangibles: affect, emotion and the senses. Universities have also included the performing arts and the digital arts and sciences. The turn to affect is, then, significant beyond discourse, and universities would be wise to encourage less tangible research strategies that impact and respond to the market and, indeed, allow the market responses to affect.

ANZSRC Field of Research 2020369999. Other creative arts and writing not elsewhere classified
390303. Higher education
470207. Cultural theory
359999. Other commerce, management, tourism and services not elsewhere classified
390403. Educational administration, management and leadership
390101. Creative arts, media and communication curriculum and pedagogy
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Byline AffiliationsUniversity of South Australia
Australian Digital Futures Institute
Institution of OriginUniversity of Southern Queensland
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