Transmedia perspectives

Edited book (chapter)

Ghellal, Sabiha, Wiklund-Engblom, Annika, Morrison, Ann and Obal, Damjan. 2016. "Transmedia perspectives." Lugmayr, Artur and Dal Zotto, Cinzia (ed.) Media convergence handbook: firms and user perspectives, vol. 2. Berlin, Germany. Springer. pp. 309-325
Chapter Title

Transmedia perspectives

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID3337
Book TitleMedia convergence handbook: firms and user perspectives, vol. 2
AuthorsGhellal, Sabiha (Author), Wiklund-Engblom, Annika (Author), Morrison, Ann (Author) and Obal, Damjan (Author)
EditorsLugmayr, Artur and Dal Zotto, Cinzia
Volume2
Page Range309-325
SeriesMedia Business and Innovation
Number of Pages17
Year2016
PublisherSpringer
Place of PublicationBerlin, Germany
ISBN9783642544866
9783642544873
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-642-54487-3_16
Web Address (URL)https://link.springer.com/chapter/10.1007%2F978-3-642-54487-3_16
Abstract

The term transmedia is often used to describe the seamless consumption of a variety of content that is part of the same product across multiple delivery channels. Media convergence, divergence and transmedia are closely related and describe an evolving paradigm of content consumption. In this chapter, we address the challenge to provide a clear distinction between transmedia, convergence and divergence as separate, but intertwined concepts. The multifaceted and interdisciplinary nature of the subject necessitates respecting various interpretations of transmedia storytelling. By collecting and grouping the various perspectives that shape the understanding and expectations of transmedia storytelling, we came up with a conceptual transmedia methodology that is based on both traditional storytelling frameworks such as ‘fictional universes’ and user experience design theories. This stands in contrast to the commercial interpretations of transmedia storytelling, which are often based on multimedia merchandising solutions rather than on rich evolving storylines that run across multiple platforms. The evolving methodology illustrates the complexities of transmedia design, including for example interdisciplinarity, genres, and emergent production models. We focus on user experience design early in the creative writing process, replacing former methods that added transmedia patterns as if an afterthought at the end of a production cycle.

Keywordstransmedia
ANZSRC Field of Research 2020470199. Communication and media studies not elsewhere classified
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Byline AffiliationsStuttgart Media University, Germany
Abo Akademi University, Finland
Aalborg University, Denmark
Institution of OriginUniversity of Southern Queensland
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