Characteristics that predict volunteer retention and fundraising in community-based challenge events
Article
Article Title | Characteristics that predict volunteer retention and fundraising in community-based challenge events |
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Article Category | Article |
Authors | Dunn, Jeff (Author), Ng, Shu-Kay (Author), Hyde, Melissa K. (Author), Legg, Melissa (Author), Zajdlewicz, Leah (Author), Stein, Kevin (Author), Savage, Anne (Author), Scuffham, Paul (Author) and Chambers, Suzanne K. (Author) |
Journal Title | Journal of Philanthropy and Marketing |
Journal Citation | 27 (4), pp. 1-7 |
Article Number | e1732 |
Number of Pages | 7 |
Year | 2022 |
Publisher | John Wiley & Sons |
Place of Publication | United Kingdom |
ISSN | 2691-1361 |
Digital Object Identifier (DOI) | https://doi.org/10.1002/nvsm.1732 |
Web Address (URL) | https://onlinelibrary.wiley.com/doi/full/10.1002/nvsm.1732 |
Abstract | The financial viability of many not-for-profit organisations is linked to community fundraising by volunteers. This study explored predictors of volunteer retention and fundraising performance in relay for life (RFL), an international volunteer community-based cancer fundraising event. A self-report survey completed by 1298 RFL volunteers (24% response) assessed: satisfaction with volunteering; organisational commitment; psychological sense of connection; motives; social norms; capacity to volunteer as in perceived behavioural control and barriers to volunteering; satisfaction with community; behavioural intention. Primary outcomes were return participation in RFL and funds raised. Returning volunteers reported higher perceived behavioural control and satisfaction with community. Indirect effects through age-moderated intention-to-return were higher satisfaction with volunteering; organisational commitment; psychological sense of connection; capacity to volunteer. Funds raised were higher in teams with volunteers who were older, strongly committed to the organisation and motivate to fight cancer; with low interest in social/entertainment. Strategies to nurture the volunteer-organisation relationship and enhance volunteer capabilities may be most crucial for event success and long-term viability. |
Keywords | nonprofit; peer-to-peer fundraising; volunteer retention; volunteers |
Contains Sensitive Content | Does not contain sensitive content |
ANZSRC Field of Research 2020 | 420699. Public health not elsewhere classified |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | Institute for Resilient Regions |
Griffith University | |
University of Queensland | |
Cancer Council Australia, Australia | |
Emory University, United States | |
Prostate Cancer Foundation of Australia | |
Institution of Origin | University of Southern Queensland |
https://research.usq.edu.au/item/q7qz5/characteristics-that-predict-volunteer-retention-and-fundraising-in-community-based-challenge-events
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