The representation of female athletes in online images of successive Olympic Games

Article

Jones, Dianne. 2006. "The representation of female athletes in online images of successive Olympic Games." Pacific Journalism Review. 12 (1), pp. 108-129.

Authors
Article Title	The representation of female athletes in online images of successive Olympic Games
ERA Journal ID	9245
Article Category	Article
Author	Jones, Dianne
Journal Title	Pacific Journalism Review
Journal Citation	12 (1), pp. 108-129
Number of Pages	22
Year	2006
Place of Publication	Auckland, New Zealand
ISSN	1023-9499
	2324-2035
Web Address (URL)	http://www.pjreview.info/issues/12_01_06abstracts.html#pg108129
Abstract	Photographs tell stories. They are 'so much a part of our daily lives we rarely think about how they influence us and what that influence is'. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the website of Australia's national public broadcaster, ABC News Online, shows that images of female athletes outnumbered those of male athletes. However, in line with results from analysis of 2000 Olympics coverage on News Online, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation for team players and stereotypical portrayals of sportswomen on News Online may instill in its news audiences the belief that women's sports are less powerful, less interesting and thus separate and different from men's sports.
Keywords	sport, sports, Olympics, sportswomen, female athletes, Freeman, Cathy Freeman, Pittman, Jana Pittman
ANZSRC Field of Research 2020	470105. Journalism studies
	420799. Sports science and exercise not elsewhere classified
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	School of Humanities and Communication

Permalink -

https://research.usq.edu.au/item/9xvx9/the-representation-of-female-athletes-in-online-images-of-successive-olympic-games

Download files

Published Version

	Jones_PJR_2006_PV.pdf
File access level: Anyone

3057
total views
4645
total downloads
2
views this month
11
downloads this month

Export as

Related outputs

'It feels like it matters': journalists explain the relative improvement in women’s sports coverage during the Olympic Games

Jones, Dianne. 2014. "'It feels like it matters': journalists explain the relative improvement in women’s sports coverage during the Olympic Games." 2014 Journalism Education and Research Association of Australia Conference: Breaking the Codes - Journalism, Technology, Information and Education in the 21st Century. Sydney, Australia 24 - 27 Nov 2014 Sydney, Australia.

Learning in and by the community: a work-integrated learning approach to teaching journalism

Jones, Dianne. 2016. "Learning in and by the community: a work-integrated learning approach to teaching journalism." Asia Pacific Media Educator. 26 (2), pp. 1-12. https://doi.org/10.1177/1326365X16670455

Voter attitudes towards information sources during local government elections

Jones, Dianne and Feldman, Alison. 2006. "Voter attitudes towards information sources during local government elections." Local Government Association of Queensland Incorporated 110th Annual Conference: Closest to the People. Toowoomba, Australia 28 - 31 Aug 2006 http://lgaq.asn.au/c/document_library/get_file?uuid=c51d174379753aaf2f2260e7182fef07&groupId=10136.

Coverage of women in sport: a gamble [Blog post]

Jones, Dianne. 2012. "Coverage of women in sport: a gamble [Blog post]." Open Forum. 3 July 2012.

'Life in one colour': Indian Australian perceptions of social inclusion in regional Queensland

Mason, Robert and Jones, Dianne. 2014. "'Life in one colour': Indian Australian perceptions of social inclusion in regional Queensland." Queensland Review. 21 (2), pp. 203-216. https://doi.org/10.1017/qre.2014.26

Student journalists and news literacy

Jones, Dianne. 2014. "Student journalists and news literacy." Resiliency in Investigative Journalism Conference 2014. Springfield, Australia 11 Jul 2014 http://www.usq.edu.au/investigative-journalism/call-for-papers.

e-campaigning in local elections: out with the old, in with the new?

Jones, Dianne. 2011. "e-campaigning in local elections: out with the old, in with the new?" 2011 Local Government Association of Queensland Annual Conference: Dare to be Different. Gold Coast, Australia 03 - 06 Oct 2011 Brisbane, Australia.

The electronic side-step: candidates' communication strategies in a local election

Jones, D.. 2011. "The electronic side-step: candidates' communication strategies in a local election." 2011 Journalism Education Association of Australia Conference (JEAA 2011) . Adelaide, Australia 28 - 30 Nov 2011 South Australia.

Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ

Jones, Dianne. 2013. "Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ ." Pacific Journalism Review. 19 (1), pp. 244-263.

Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games

Jones, Dianne. 2012. "Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games." Harmes, Marcus K., Henderson, Lindsay, Harmes, Barbara and Antonio, Amy (ed.) The British World: Religion, Memory, Society, Culture (2012). Toowoomba, Australia 02 - 05 Jul 2012 Toowoomba, Australia.

The Media We Deserve: Underachievement in the Fourth Estate by David Salter

Jones, Dianne. 2010. "The Media We Deserve: Underachievement in the Fourth Estate by David Salter." Labour History: a journal of labour and social history. 98, pp. 281-282. https://doi.org/10.3828/labourhistory.98.1.281

Online sports reporting of female athletes: an analysis of coverage of the 2008 Olympic Games

Jones, Dianne. 2008. "Online sports reporting of female athletes: an analysis of coverage of the 2008 Olympic Games." 2008 Journalism Education Association Conference: Research, Investigation and Storytelling: Emerging Narratives in Journalism and Journalism Studies. Wollongong, Australia 01 - 03 Dec 2008 Wollongong, Australia.

Half the story? Olympic women on ABC News Online

Jones, Dianne. 2004. "Half the story? Olympic women on ABC News Online." Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources.

Women's sports coverage: online images of the 2008 Olympic Games

Jones, Dianne. 2010. "Women's sports coverage: online images of the 2008 Olympic Games." Australian Journalism Review. 32 (2), pp. 89-102.

The representation of female athletes in online images of successive Olympic Games (republished)

Jones, Dianne. 2009. "The representation of female athletes in online images of successive Olympic Games (republished)." Ghose, Amitabha (ed.) Sports and media. Hyderabad, India. Icfai University Press. pp. 144-167

Picture this: a cross-national study of the portrayal of female athletes in images of the 2004 Olympic Games on two Web sites

Jones, Dianne. 2006. "Picture this: a cross-national study of the portrayal of female athletes in images of the 2004 Olympic Games on two Web sites." 2006 International Sports Studies Conference. Melbourne, Australia 06 - 08 Mar 2006

Taking the bypass: voters' use of local media during a local election

Jones, Dianne. 2006. "Taking the bypass: voters' use of local media during a local election." Oosterman, Allison and Cocker, Alan (ed.) 2nd Joint JEANZ/JEA Conference 2006: Journalism Downunder: the Future of the Media in the Digital Age. Auckland, New Zealand 04 - 06 Dec 2006 Auckland, New Zealand.

Underexposed: images of sportswomen on ABC News Online

Jones, Dianne. 2005. "Underexposed: images of sportswomen on ABC News Online." Stockwell, Stephen and Isakhan, Ben (ed.) 2005 Journalism Education Association Conference. Surfers Paradise, Australia 29 Nov - 02 Dec 2005 Brisbane, Australia.

Indigenous students' experiences and the pedagogy of a core first year university course: a case study

Kiernan, Eleanor, Jones, Dianne, Lawrence, Jill and Hagan, Rhonda. 2005. "Indigenous students' experiences and the pedagogy of a core first year university course: a case study." O'Neill, Shirley (ed.) 2nd International Conference on Pedagogies and Learning. Toowoomba, Australia 18 - 20 Sep 2005 Toowoomba, Australia.