The representation of female athletes in online images of successive Olympic Games

Article

Jones, Dianne. 2006. "The representation of female athletes in online images of successive Olympic Games." Pacific Journalism Review. 12 (1), pp. 108-129.

Authors
Article Title	The representation of female athletes in online images of successive Olympic Games
ERA Journal ID	9245
Article Category	Article
Author	Jones, Dianne
Journal Title	Pacific Journalism Review
Journal Citation	12 (1), pp. 108-129
Number of Pages	22
Year	2006
Place of Publication	Auckland, New Zealand
ISSN	1023-9499
	2324-2035
Web Address (URL)	http://www.pjreview.info/issues/12_01_06abstracts.html#pg108129
Abstract	Photographs tell stories. They are 'so much a part of our daily lives we rarely think about how they influence us and what that influence is'. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the website of Australia's national public broadcaster, ABC News Online, shows that images of female athletes outnumbered those of male athletes. However, in line with results from analysis of 2000 Olympics coverage on News Online, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation for team players and stereotypical portrayals of sportswomen on News Online may instill in its news audiences the belief that women's sports are less powerful, less interesting and thus separate and different from men's sports.
Keywords	sport, sports, Olympics, sportswomen, female athletes, Freeman, Cathy Freeman, Pittman, Jana Pittman
ANZSRC Field of Research 2020	470105. Journalism studies
	420799. Sports science and exercise not elsewhere classified
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	School of Humanities and Communication

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