e-campaigning in local elections: out with the old, in with the new?
Paper
Jones, Dianne. 2011. "e-campaigning in local elections: out with the old, in with the new?" 2011 Local Government Association of Queensland Annual Conference: Dare to be Different. Gold Coast, Australia 03 - 06 Oct 2011 Brisbane, Australia.
| Paper/Presentation Title | e-campaigning in local elections: out with the old, in with the new? |
|---|---|
| Presentation Type | Paper |
| Authors | |
| Author | Jones, Dianne |
| Journal or Proceedings Title | Proceedings of the 2011 Local Government Association of Queensland Annual Conference: Dare to be Different |
| Number of Pages | 17 |
| Year | 2011 |
| Place of Publication | Brisbane, Australia |
| Web Address (URL) of Paper | http://www.lgaq.asn.au |
| Conference/Event | 2011 Local Government Association of Queensland Annual Conference: Dare to be Different |
| Event Details | 2011 Local Government Association of Queensland Annual Conference: Dare to be Different Event Date 03 to end of 06 Oct 2011 Event Location Gold Coast, Australia |
| Abstract | Major changes are unfolding in the conduct of public communication in political campaigns in modern democratic societies, yet we know little about how they flow through to the grassroots level of local government. The 2007 Australian federal election was one of the first in the world where candidates and voters used new media applications. This study adds to our understanding of the complex relationship between regional news media and democracy by presenting an analysis of candidates’ communication strategies during the 2008 local council elections. It shows candidates in 2008 were conservative in their adoption of a variety of e-electioneering tools, with just two-thirds using email to try to reach voters directly. Personal contact with voters rated as the candidates’ most valuable communication strategy. As candidates consider effective strategies for 2012, this paper suggests that the fourth estate’s centrality in local election campaigns may be under threat. |
| Keywords | local government; media; campaign/s; regional; communication |
| ANZSRC Field of Research 2020 | 470105. Journalism studies |
| 440801. Australian government and politics | |
| 470107. Media studies | |
| Public Notes | No evidence of copyright restrictions preventing deposit. The author can be contacted at jonesd@usq.edu.au. |
| Byline Affiliations | School of Humanities and Communication |
| Institution of Origin | University of Southern Queensland |
Permalink -
https://research.usq.edu.au/item/q246z/e-campaigning-in-local-elections-out-with-the-old-in-with-the-new
Download files
1783
total views118
total downloads0
views this month0
downloads this month