e-campaigning in local elections: out with the old, in with the new?

Paper


Jones, Dianne. 2011. "e-campaigning in local elections: out with the old, in with the new?" 2011 Local Government Association of Queensland Annual Conference: Dare to be Different. Gold Coast, Australia 03 - 06 Oct 2011 Brisbane, Australia.
Paper/Presentation Title

e-campaigning in local elections: out with the old, in with the new?

Presentation TypePaper
Authors
AuthorJones, Dianne
Journal or Proceedings TitleProceedings of the 2011 Local Government Association of Queensland Annual Conference: Dare to be Different
Number of Pages17
Year2011
Place of PublicationBrisbane, Australia
Web Address (URL) of Paperhttp://www.lgaq.asn.au
Conference/Event2011 Local Government Association of Queensland Annual Conference: Dare to be Different
Event Details
2011 Local Government Association of Queensland Annual Conference: Dare to be Different
Event Date
03 to end of 06 Oct 2011
Event Location
Gold Coast, Australia
Abstract

Major changes are unfolding in the conduct of public communication in political campaigns in modern democratic societies, yet we know little about how they flow through to the grassroots level of local government. The 2007 Australian federal election was one of the first in the world where candidates and voters used new media applications. This study adds to our understanding of the complex relationship between regional news media and democracy by presenting an analysis of candidates’ communication strategies during the 2008 local council elections. It shows candidates in 2008 were conservative in their adoption of a variety of e-electioneering tools, with just two-thirds using email to try to reach voters directly. Personal contact with voters rated as the candidates’ most valuable communication strategy. As candidates consider effective strategies for 2012, this paper suggests that the fourth estate’s centrality in local election campaigns may be under threat.

Keywordslocal government; media; campaign/s; regional; communication
ANZSRC Field of Research 2020470105. Journalism studies
440801. Australian government and politics
470107. Media studies
Public Notes

No evidence of copyright restrictions preventing deposit. The author can be contacted at jonesd@usq.edu.au.

Byline AffiliationsSchool of Humanities and Communication
Institution of OriginUniversity of Southern Queensland
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https://research.usq.edu.au/item/q246z/e-campaigning-in-local-elections-out-with-the-old-in-with-the-new

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