Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games

Paper


Jones, Dianne. 2012. "Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games." Harmes, Marcus K., Henderson, Lindsay, Harmes, Barbara and Antonio, Amy (ed.) The British World: Religion, Memory, Society, Culture (2012). Toowoomba, Australia 02 - 05 Jul 2012 Toowoomba, Australia.
Paper/Presentation Title

Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games

Presentation TypePaper
Authors
AuthorJones, Dianne
EditorsHarmes, Marcus K., Henderson, Lindsay, Harmes, Barbara and Antonio, Amy
Journal or Proceedings TitleThe British World: Religion, Memory, Society, Culture: Refereed Proceedings
ERA Conference ID80566
Number of Pages16
Year2012
Place of PublicationToowoomba, Australia
ISBN9780987408204
Web Address (URL) of Paperhttp://www.usq.edu.au/oac/Research/bwc
Conference/EventThe British World: Religion, Memory, Society, Culture (2012)
Event Details
The British World: Religion, Memory, Society, Culture (2012)
The British World: Religion, Memory, Society, Culture: Conference
Event Date
02 to end of 05 Jul 2012
Event Location
Toowoomba, Australia
Abstract

Coverage of women's sports during the Olympic Games is about as good as it gets. On the world's largest and most important sports stage, media attention to women's sports jumps to levels well above the mainstream's usual fare that prioritizes men's sports and relegates female athletes and their sports to the sidelines. The sports media are now well recognized for the substantial role they play in shaping opinion, reinforcing the status quo, framing attitudes and reproducing images and messages that legitimate the dominant ideology of a society.

Keywordsrole of women; women in society; status; media; womens sport
ANZSRC Field of Research 2020470105. Journalism studies
440599. Gender studies not elsewhere classified
Public Notes

Chapter 18. © The Contributors and Editors.

Byline AffiliationsSchool of Humanities and Communication
Faculty of Arts
Open Access College
Australian Digital Futures Institute
Institution of OriginUniversity of Southern Queensland
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