Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games

Paper

Jones, Dianne. 2012. "Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games." Harmes, Marcus K., Henderson, Lindsay, Harmes, Barbara and Antonio, Amy (ed.) The British World: Religion, Memory, Society, Culture (2012). Toowoomba, Australia 02 - 05 Jul 2012 Toowoomba, Australia.

Authors
Paper/Presentation Title	Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games
Presentation Type	Paper
Author	Jones, Dianne
Editors	Harmes, Marcus K., Henderson, Lindsay, Harmes, Barbara and Antonio, Amy
Journal or Proceedings Title	The British World: Religion, Memory, Society, Culture: Refereed Proceedings
ERA Conference ID	80566
Number of Pages	16
Year	2012
Place of Publication	Toowoomba, Australia
ISBN	9780987408204
Web Address (URL) of Paper	http://www.usq.edu.au/oac/Research/bwc
Conference/Event	The British World: Religion, Memory, Society, Culture (2012)
Event Details	The British World: Religion, Memory, Society, Culture (2012) The British World: Religion, Memory, Society, Culture: Conference Event Date 02 to end of 05 Jul 2012 Event Location Toowoomba, Australia
Abstract	Coverage of women's sports during the Olympic Games is about as good as it gets. On the world's largest and most important sports stage, media attention to women's sports jumps to levels well above the mainstream's usual fare that prioritizes men's sports and relegates female athletes and their sports to the sidelines. The sports media are now well recognized for the substantial role they play in shaping opinion, reinforcing the status quo, framing attitudes and reproducing images and messages that legitimate the dominant ideology of a society.
Keywords	role of women; women in society; status; media; womens sport
ANZSRC Field of Research 2020	470105. Journalism studies
	440599. Gender studies not elsewhere classified
Public Notes	Chapter 18. © The Contributors and Editors.
Byline Affiliations	School of Humanities and Communication
	Faculty of Arts
	Open Access College
	Australian Digital Futures Institute
Institution of Origin	University of Southern Queensland

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