The representation of female athletes in online images of successive Olympic Games (republished)

Edited book (chapter)


Jones, Dianne. 2009. "The representation of female athletes in online images of successive Olympic Games (republished)." Ghose, Amitabha (ed.) Sports and media. Hyderabad, India. Icfai University Press. pp. 144-167
Chapter Title

The representation of female athletes in online images of successive Olympic Games (republished)

Book Chapter CategoryEdited book (chapter)
ERA Publisher ID2168
Book TitleSports and media
Authors
AuthorJones, Dianne
EditorsGhose, Amitabha
Page Range144-167
SeriesMarketing
Number of Pages24
Year2009
PublisherIcfai University Press
Place of PublicationHyderabad, India
ISBN9788131422243
Web Address (URL)http://www.books.iupindia.org/home.asp
Abstract

Photographs tell stories. They are 'so much a part of our daily lives we rarely think about how they influence us and what that influence is'. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the Web site of Australia's national public broadcaster, ABC News Online, shows that images of female athletes outnumbered those of male athletes. However, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation for team players and stereotypical portrayals of sportswomen on News Online may instil in its news audiences the belief that women's sports are less powerful, less interesting and thus separate and different from men's sports.

Keywordsgender; sport; media; online; internet; sportswomen; female athletes
ANZSRC Field of Research 2020470207. Cultural theory
520599. Social and personality psychology not elsewhere classified
470214. Screen and media culture
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Byline AffiliationsSchool of Humanities and Communication
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