The representation of female athletes in online images of successive Olympic Games (republished)
Edited book (chapter)
Chapter Title | The representation of female athletes in online images of successive Olympic Games (republished) |
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Book Chapter Category | Edited book (chapter) |
ERA Publisher ID | 2168 |
Book Title | Sports and media |
Authors | |
Author | Jones, Dianne |
Editors | Ghose, Amitabha |
Page Range | 144-167 |
Series | Marketing |
Number of Pages | 24 |
Year | 2009 |
Publisher | Icfai University Press |
Place of Publication | Hyderabad, India |
ISBN | 9788131422243 |
Web Address (URL) | http://www.books.iupindia.org/home.asp |
Abstract | Photographs tell stories. They are 'so much a part of our daily lives we rarely think about how they influence us and what that influence is'. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the Web site of Australia's national public broadcaster, ABC News Online, shows that images of female athletes outnumbered those of male athletes. However, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation for team players and stereotypical portrayals of sportswomen on News Online may instil in its news audiences the belief that women's sports are less powerful, less interesting and thus separate and different from men's sports. |
Keywords | gender; sport; media; online; internet; sportswomen; female athletes |
ANZSRC Field of Research 2020 | 470207. Cultural theory |
520599. Social and personality psychology not elsewhere classified | |
470214. Screen and media culture | |
Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
Byline Affiliations | School of Humanities and Communication |
https://research.usq.edu.au/item/9z3z0/the-representation-of-female-athletes-in-online-images-of-successive-olympic-games-republished
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