The representation of female athletes in online images of successive Olympic Games (republished)

Edited book (chapter)

Jones, Dianne. 2009. "The representation of female athletes in online images of successive Olympic Games (republished)." Ghose, Amitabha (ed.) Sports and media. Hyderabad, India. Icfai University Press. pp. 144-167

Authors
Chapter Title	The representation of female athletes in online images of successive Olympic Games (republished)
Book Chapter Category	Edited book (chapter)
ERA Publisher ID	2168
Book Title	Sports and media
Author	Jones, Dianne
Editors	Ghose, Amitabha
Page Range	144-167
Series	Marketing
Number of Pages	24
Year	2009
Publisher	Icfai University Press
Place of Publication	Hyderabad, India
ISBN	9788131422243
Web Address (URL)	http://www.books.iupindia.org/home.asp
Abstract	Photographs tell stories. They are 'so much a part of our daily lives we rarely think about how they influence us and what that influence is'. Yet photographs, like other media images, can be used to legitimate the interests of hegemonic groups seeking to shape consensus or consent to existing social arrangements (Duncan, 1990, p. 22). A content analysis of 2004 Olympic Games coverage on the Web site of Australia's national public broadcaster, ABC News Online, shows that images of female athletes outnumbered those of male athletes. However, women competing in team sports received little recognition and females were frequently depicted as passive subjects rather than active competitors. Such under-representation for team players and stereotypical portrayals of sportswomen on News Online may instil in its news audiences the belief that women's sports are less powerful, less interesting and thus separate and different from men's sports.
Keywords	gender; sport; media; online; internet; sportswomen; female athletes
ANZSRC Field of Research 2020	470207. Cultural theory
	520599. Social and personality psychology not elsewhere classified
	470214. Screen and media culture
Public Notes	Files associated with this item cannot be displayed due to copyright restrictions.
Byline Affiliations	School of Humanities and Communication

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