Women's sports coverage: online images of the 2008 Olympic Games

Article

Jones, Dianne. 2010. "Women's sports coverage: online images of the 2008 Olympic Games." Australian Journalism Review. 32 (2), pp. 89-102.

Authors
Article Title	Women's sports coverage: online images of the 2008 Olympic Games
ERA Journal ID	9203
Article Category	Article
Author	Jones, Dianne
Journal Title	Australian Journalism Review
Journal Citation	32 (2), pp. 89-102
Number of Pages	14
Year	2010
Place of Publication	Adelaide, Australia
ISSN	0810-2686
Abstract	A content analysis of sports photographs from the 2008 Olympic Games on ABC News Online shows greater exposure for sportswomen who stepped outside the boundaries of conventionally appropriate female behaviour to participate in power sports and team sports. Yet, in total, female athletes received far fewer photographs than male athletes. Frequent depictions of them as passive subjects rather than active competitors in their sports echoed the historic and stereotypical treatment of women in sports media. News Online's coverage was heavily tilted towards three types of sports – swimming, athletics and basketball – limiting the opportunity for portrayals of successful female and male athletes in lesser-profile Olympic sports. The findings of this study are also compared with News Online's reporting of two previous consecutive Olympics.
Keywords	media coverage; sports; women; women's sports; Olympic Games; 2008
ANZSRC Field of Research 2020	470101. Communication studies
	470105. Journalism studies
	440599. Gender studies not elsewhere classified
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	School of Humanities and Communication
Institution of Origin	University of Southern Queensland

Permalink -

https://research.usq.edu.au/item/q0720/women-s-sports-coverage-online-images-of-the-2008-olympic-games

Download files

Published Version

	Jones_AJR_v32n2_PV.pdf
File access level: Anyone

2542
total views
2242
total downloads
0
views this month
0
downloads this month

Export as

Related outputs

'It feels like it matters': journalists explain the relative improvement in women’s sports coverage during the Olympic Games

Jones, Dianne. 2014. "'It feels like it matters': journalists explain the relative improvement in women’s sports coverage during the Olympic Games." 2014 Journalism Education and Research Association of Australia Conference: Breaking the Codes - Journalism, Technology, Information and Education in the 21st Century. Sydney, Australia 24 - 27 Nov 2014 Sydney, Australia.

Learning in and by the community: a work-integrated learning approach to teaching journalism

Jones, Dianne. 2016. "Learning in and by the community: a work-integrated learning approach to teaching journalism." Asia Pacific Media Educator. 26 (2), pp. 1-12. https://doi.org/10.1177/1326365X16670455

Voter attitudes towards information sources during local government elections

Jones, Dianne and Feldman, Alison. 2006. "Voter attitudes towards information sources during local government elections." Local Government Association of Queensland Incorporated 110th Annual Conference: Closest to the People. Toowoomba, Australia 28 - 31 Aug 2006 http://lgaq.asn.au/c/document_library/get_file?uuid=c51d174379753aaf2f2260e7182fef07&groupId=10136.

Coverage of women in sport: a gamble [Blog post]

Jones, Dianne. 2012. "Coverage of women in sport: a gamble [Blog post]." Open Forum. 3 July 2012.

'Life in one colour': Indian Australian perceptions of social inclusion in regional Queensland

Mason, Robert and Jones, Dianne. 2014. "'Life in one colour': Indian Australian perceptions of social inclusion in regional Queensland." Queensland Review. 21 (2), pp. 203-216. https://doi.org/10.1017/qre.2014.26

Student journalists and news literacy

Jones, Dianne. 2014. "Student journalists and news literacy." Resiliency in Investigative Journalism Conference 2014. Springfield, Australia 11 Jul 2014 http://www.usq.edu.au/investigative-journalism/call-for-papers.

e-campaigning in local elections: out with the old, in with the new?

Jones, Dianne. 2011. "e-campaigning in local elections: out with the old, in with the new?" 2011 Local Government Association of Queensland Annual Conference: Dare to be Different. Gold Coast, Australia 03 - 06 Oct 2011 Brisbane, Australia.

The electronic side-step: candidates' communication strategies in a local election

Jones, D.. 2011. "The electronic side-step: candidates' communication strategies in a local election." 2011 Journalism Education Association of Australia Conference (JEAA 2011) . Adelaide, Australia 28 - 30 Nov 2011 South Australia.

Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ

Jones, Dianne. 2013. "Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ ." Pacific Journalism Review. 19 (1), pp. 244-263.

Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games

Jones, Dianne. 2012. "Swifter, higher, stronger? Online media representations of gender during the 2008 Olympic Games." Harmes, Marcus K., Henderson, Lindsay, Harmes, Barbara and Antonio, Amy (ed.) The British World: Religion, Memory, Society, Culture (2012). Toowoomba, Australia 02 - 05 Jul 2012 Toowoomba, Australia.

The Media We Deserve: Underachievement in the Fourth Estate by David Salter

Jones, Dianne. 2010. "The Media We Deserve: Underachievement in the Fourth Estate by David Salter." Labour History: a journal of labour and social history. 98, pp. 281-282. https://doi.org/10.3828/labourhistory.98.1.281

Online sports reporting of female athletes: an analysis of coverage of the 2008 Olympic Games

Jones, Dianne. 2008. "Online sports reporting of female athletes: an analysis of coverage of the 2008 Olympic Games." 2008 Journalism Education Association Conference: Research, Investigation and Storytelling: Emerging Narratives in Journalism and Journalism Studies. Wollongong, Australia 01 - 03 Dec 2008 Wollongong, Australia.

Half the story? Olympic women on ABC News Online

Jones, Dianne. 2004. "Half the story? Olympic women on ABC News Online." Media International Australia Incorporating Culture and Policy: quarterly journal of media research and resources.

The representation of female athletes in online images of successive Olympic Games (republished)

Jones, Dianne. 2009. "The representation of female athletes in online images of successive Olympic Games (republished)." Ghose, Amitabha (ed.) Sports and media. Hyderabad, India. Icfai University Press. pp. 144-167

Picture this: a cross-national study of the portrayal of female athletes in images of the 2004 Olympic Games on two Web sites

Jones, Dianne. 2006. "Picture this: a cross-national study of the portrayal of female athletes in images of the 2004 Olympic Games on two Web sites." 2006 International Sports Studies Conference. Melbourne, Australia 06 - 08 Mar 2006

Taking the bypass: voters' use of local media during a local election

Jones, Dianne. 2006. "Taking the bypass: voters' use of local media during a local election." Oosterman, Allison and Cocker, Alan (ed.) 2nd Joint JEANZ/JEA Conference 2006: Journalism Downunder: the Future of the Media in the Digital Age. Auckland, New Zealand 04 - 06 Dec 2006 Auckland, New Zealand.

Underexposed: images of sportswomen on ABC News Online

Jones, Dianne. 2005. "Underexposed: images of sportswomen on ABC News Online." Stockwell, Stephen and Isakhan, Ben (ed.) 2005 Journalism Education Association Conference. Surfers Paradise, Australia 29 Nov - 02 Dec 2005 Brisbane, Australia.

Indigenous students' experiences and the pedagogy of a core first year university course: a case study

Kiernan, Eleanor, Jones, Dianne, Lawrence, Jill and Hagan, Rhonda. 2005. "Indigenous students' experiences and the pedagogy of a core first year university course: a case study." O'Neill, Shirley (ed.) 2nd International Conference on Pedagogies and Learning. Toowoomba, Australia 18 - 20 Sep 2005 Toowoomba, Australia.