Women's sports coverage: online images of the 2008 Olympic Games

Article

Jones, Dianne. 2010. "Women's sports coverage: online images of the 2008 Olympic Games." Australian Journalism Review. 32 (2), pp. 89-102.

Authors
Article Title	Women's sports coverage: online images of the 2008 Olympic Games
ERA Journal ID	9203
Article Category	Article
Author	Jones, Dianne
Journal Title	Australian Journalism Review
Journal Citation	32 (2), pp. 89-102
Number of Pages	14
Year	2010
Place of Publication	Adelaide, Australia
ISSN	0810-2686
Abstract	A content analysis of sports photographs from the 2008 Olympic Games on ABC News Online shows greater exposure for sportswomen who stepped outside the boundaries of conventionally appropriate female behaviour to participate in power sports and team sports. Yet, in total, female athletes received far fewer photographs than male athletes. Frequent depictions of them as passive subjects rather than active competitors in their sports echoed the historic and stereotypical treatment of women in sports media. News Online's coverage was heavily tilted towards three types of sports – swimming, athletics and basketball – limiting the opportunity for portrayals of successful female and male athletes in lesser-profile Olympic sports. The findings of this study are also compared with News Online's reporting of two previous consecutive Olympics.
Keywords	media coverage; sports; women; women's sports; Olympic Games; 2008
ANZSRC Field of Research 2020	470101. Communication studies
	470105. Journalism studies
	440599. Gender studies not elsewhere classified
Public Notes	File reproduced in accordance with the copyright policy of the publisher/author.
Byline Affiliations	School of Humanities and Communication
Institution of Origin	University of Southern Queensland

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