Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ

Article


Jones, Dianne. 2013. "Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ ." Pacific Journalism Review. 19 (1), pp. 244-263.
Article Title

Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ

ERA Journal ID9245
Article CategoryArticle
Authors
AuthorJones, Dianne
Journal TitlePacific Journalism Review
Journal Citation19 (1), pp. 244-263
Number of Pages20
Year2013
Place of PublicationAuckland, New Zealand
ISSN1023-9499
2324-2035
Web Address (URL)http://search.informit.com.au/fullText;dn=336942575276906;res=IELHSS
Abstract

The same pervasive strategies that relegate women's sports coverage to secondary status in the traditional sports media are apparent in online coverage. Content analysis of the extent and nature of 2008 Olympic Games coverage by four national public broadcasters shows men and their sports were the story in Beijing. The gender gap in story numbers favoured male athletes by a margin of four to one. Men's achievements were given more prominence than women's with twice as many lead stories and photographs of male athletes taking top spot on the websites' splash pages. The content of photographs and the language of online stories also perpetuated gender stereotypes and sexual difference by framing sportswomen as emotionally weak or dependent and less committed than male athletes.

Keywordsfemale athletes; gender; hegemony; Olympic Games; online; sport; women
ANZSRC Field of Research 2020470105. Journalism studies
440599. Gender studies not elsewhere classified
Public Notes

© 2013 AUT. This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source. Published version deposited with permission of Editor.

Byline AffiliationsSchool of Humanities and Communication
Institution of OriginUniversity of Southern Queensland
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