Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ

Article

Jones, Dianne. 2013. "Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ ." Pacific Journalism Review. 19 (1), pp. 244-263.

Authors
Article Title	Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ
ERA Journal ID	9245
Article Category	Article
Author	Jones, Dianne
Journal Title	Pacific Journalism Review
Journal Citation	19 (1), pp. 244-263
Number of Pages	20
Year	2013
Place of Publication	Auckland, New Zealand
ISSN	1023-9499
	2324-2035
Web Address (URL)	http://search.informit.com.au/fullText;dn=336942575276906;res=IELHSS
Abstract	The same pervasive strategies that relegate women's sports coverage to secondary status in the traditional sports media are apparent in online coverage. Content analysis of the extent and nature of 2008 Olympic Games coverage by four national public broadcasters shows men and their sports were the story in Beijing. The gender gap in story numbers favoured male athletes by a margin of four to one. Men's achievements were given more prominence than women's with twice as many lead stories and photographs of male athletes taking top spot on the websites' splash pages. The content of photographs and the language of online stories also perpetuated gender stereotypes and sexual difference by framing sportswomen as emotionally weak or dependent and less committed than male athletes.
Keywords	female athletes; gender; hegemony; Olympic Games; online; sport; women
ANZSRC Field of Research 2020	470105. Journalism studies
	440599. Gender studies not elsewhere classified
Public Notes	© 2013 AUT. This publication is copyright. It may be reproduced in whole or in part for the purposes of study, research, or review, but is subject to the inclusion of an acknowledgment of the source. Published version deposited with permission of Editor.
Byline Affiliations	School of Humanities and Communication
Institution of Origin	University of Southern Queensland

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