Local media and local elections: voters' preferred information sources

Article


Jones, Dianne and Feldman, Alison D.. 2006. "Local media and local elections: voters' preferred information sources." Australian Journalism Review. 28 (1), pp. 43-56.
Article Title

Local media and local elections: voters' preferred information sources

ERA Journal ID9203
Article CategoryArticle
AuthorsJones, Dianne (Author) and Feldman, Alison D. (Author)
Journal TitleAustralian Journalism Review
Journal Citation28 (1), pp. 43-56
Number of Pages14
Year2006
Place of PublicationAdelaide, Australia
ISSN0810-2686
Abstract

The high turnover rate of councillors across Queensland at the
2004 local government elections has been attributed in part to
the volatility caused by greater media and public interest in
council issues. Candidates in all levels of government have
always tried to reach voters in order to win elections. Many see
the media as the most effective way to get voters' attention.
Voters, too, have used media information about candidates to
help them decide their vote. However, this study - which examines
voters' use of local media in the lead-up to a local government
election - suggests voters across all age groups are using a
variety of information sources when deciding for whom to vote.
The findings may signal a change in voters' attitudes to mainstream
media information and alternative sources of information
about candidates, challenging the news media's traditional role
as gatekeepers over what the public knows.

Keywordsdemocracy, political, campaign, campaigns, strategy
ANZSRC Field of Research 2020470105. Journalism studies
440801. Australian government and politics
470107. Media studies
Public Notes

Deposited with permission of journal editor. Page numbers in deposited paper, despite being supplied by the publisher, do not correspond with tht in the print copy. Print copy data used in metadata.

Byline AffiliationsSchool of Humanities and Communication
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https://research.usq.edu.au/item/9xvxq/local-media-and-local-elections-voters-preferred-information-sources

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