Lessons from commercialisation of cotton sensing technology research
Presentation
McCarthy, Alison, Maas, Susan, Grundy, Paul and Long, Derek. 2025. "Lessons from commercialisation of cotton sensing technology research." 6th biennial Australian Cotton Research Conference. Narrabri, Australia 26 - 28 Aug 2025 Australia.
| Paper/Presentation Title | Lessons from commercialisation of cotton sensing technology research |
|---|---|
| Presentation Type | Presentation |
| Authors | McCarthy, Alison, Maas, Susan, Grundy, Paul and Long, Derek |
| Year | 2025 |
| Place of Publication | Australia |
| Web Address (URL) of Conference Proceedings | https://www.australiancottonscientists.org/conference-2025/2025-conference-program/ |
| Conference/Event | 6th biennial Australian Cotton Research Conference |
| Event Details | 6th biennial Australian Cotton Research Conference ACRC Conference 2025 Delivery In person Event Date 26 to end of 28 Aug 2025 Event Location Narrabri, Australia Event Venue The Crossing Theatre Event Web Address (URL) |
| Abstract | Automated machine vision tools can reduce reliance on workforce labour for agronomic scouting and potentially increase productivity and improve crop management decisions involving pests, crop growth, crop rotations and irrigation scheduling. Research and development for these technologies involves conceptualising and developing novel tools to address challenges, and working with business managers and commercial partners to protect intellectual property and translate these tools to commercial products for adoption by industry and impact. Commercialisation can be the most critical but challenging component of technology research and development due to each commercialisation being unique and dependent on the type of technology (e.g. software or hardware) and market size (and therefore potential commercial partners). |
| Keywords | Agricultural technology; machine vision |
| Contains Sensitive Content | Does not contain sensitive content |
| ANZSRC Field of Research 2020 | 300409. Crop and pasture protection (incl. pests, diseases and weeds) |
| 300201. Agricultural hydrology | |
| 460304. Computer vision | |
| Public Notes | Files associated with this item cannot be displayed due to copyright restrictions. |
| Byline Affiliations | University of Southern Queensland |
| Cotton Research and Development Corporation, Australia | |
| Department of Primary Industries, Queensland |
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