350605. Marketing management (incl. strategy and customer relations)


Title350605. Marketing management (incl. strategy and customer relations)
Parent3506. Marketing

Latest research outputs

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Interrelation between sustainable dynamic capabilities, corporate sustainability, and sustained competitive advantage
Bari, Nadeem, Chimhundu, Ranga and Chan, Ka Ching. 2024. "Interrelation between sustainable dynamic capabilities, corporate sustainability, and sustained competitive advantage." Sustainability. 16 (7), p. 2864. https://doi.org/10.3390/su16072864

Article

The impact of technological innovation on marketing: Individuals, organizations and environment: A systematic review
Ali, Omar, Osmanaj, Valmira, Alryalat, Mohammad, Chimhundu, Ranga and Dwivedi, Yogesh K.. 2023. "The impact of technological innovation on marketing: Individuals, organizations and environment: A systematic review." Economic Research. 26 (3). https://doi.org/10.1080/1331677X.2023.2210661

Article

Intend to use green energy?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Intend to use green energy?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.

Paper

Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Do socio-psychological factors contribute to the use of green energy and climate change mitigation in the residential sector?" 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.

Paper

Effects on consumer purchase intentions through online marketing activities: evidence from Australian retail sector consumers
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects on consumer purchase intentions through online marketing activities: evidence from Australian retail sector consumers." International Journal of Arts and Humanities Studies. 3 (1), pp. 16-25. https://doi.org/10.32996/Ijahs.2023.3.1.3

Article

Marketing and recruitment strategies used by regional Australian universities in Thailand: a mixed methods study investigating their influence on Thai students’ decision to enrol
Chin, Daniel. 2023. Marketing and recruitment strategies used by regional Australian universities in Thailand: a mixed methods study investigating their influence on Thai students’ decision to enrol. PhD by Publication Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z61zx

PhD by Publication

Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sector
Hussain, Syed Ibrar. 2023. Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sector. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z3vy6

PhD Thesis

Investigating dynamic capabilities for sustainability-driven competitive advantage
Bari, Nadeem. 2023. Investigating dynamic capabilities for sustainability-driven competitive advantage. Doctorate other than PhD Doctor of Business Administration. University of Southern Queensland. https://doi.org/10.26192/z3vx9

Doctorate other than PhD

Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda
Eckstein, Gary, Shrestha, Anup, Sassenberg, Anne-Marie and Dwivedi, Yogesh K.. 2023. "Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda." Management Review Quarterly. https://doi.org/10.1007/s11301-023-00382-0

Article

An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland
den Braber, Johannis Christiaan. 2023. An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z014v

PhD Thesis

Effects of social media marketing on consumer purchase intention in the retail sector of Australia
Hussain, Syed Ibrar and Chimhundu, Ranga. 2023. "Effects of social media marketing on consumer purchase intention in the retail sector of Australia." Journal of Business and Management Studies. 5 (1), pp. 69-88. https://doi.org/10.32996/jbms.2023.5.1.8

Article

Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia
Khurram, Sana. 2023. Investigating the impact of customer-based brand equity on customer satisfaction and brand loyalty in the online shopping goods retail industry in Australia. Masters Thesis Master of Business Research. University of Southern Queensland. https://doi.org/10.26192/yyw24

Masters Thesis

Doing more with less: An integrative literature review on responsible consumption behaviour
Nangia, Priya, Bansal, Sanchita and Thaichon, Park. 2023. "Doing more with less: An integrative literature review on responsible consumption behaviour ." Journal of Consumer Behaviour: an international research review. 23 (1), pp. 141-155. https://doi.org/10.1002/cb.2163

Article

The effect of environmental corporate social responsibility on customer retention: A mixed methods study on the mediating effect of customer behaviour
Worthington, Samantha L. 2023. The effect of environmental corporate social responsibility on customer retention: A mixed methods study on the mediating effect of customer behaviour. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/wq878

PhD Thesis

Factors contributing towards the intention to purchase green energy
Ahmed, Al Sadat Ibne, Chimhundu, Ranga, Zhou, Joe and Sultan, Md Parves. 2023. "Factors contributing towards the intention to purchase green energy." 2023 AMA Winter Academic Conference. United States 10 - 12 Feb 2023 United States.

Paper

Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis
Hamelin, Nicolas, Al-Shihabi, Sameh, Quach, Sara and Thaichon, Park. 2022. "Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis ." Australasian Marketing Journal. 30 (4), pp. 313-330. https://doi.org/10.1177/18393349211005061

Article

A holistic approach to food fraud vulnerability assessment
Rezazade, Faeze, Summers, Jane and Ong Lai Teik, Derek. 2022. "A holistic approach to food fraud vulnerability assessment." Food Control. 131, pp. 1-12. https://doi.org/10.1016/j.foodcont.2021.108440

Article

A Western franchise in Shanghai, China: a late entrant's success
Roberts, Robin E., Frazer, Lorelle and Thaichon, Park. 2022. "A Western franchise in Shanghai, China: a late entrant's success." Journal of Strategic Marketing. 30 (6), pp. 606-626. https://doi.org/10.1080/0965254X.2020.1823457

Article

Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak, Deshmukh, Arun Kumar and Thaichon, Park. 2022. "Who will adopt electric vehicles? Segmenting and exemplifying potential buyer heterogeneity and forthcoming research ." Journal of Retailing and Consumer Services. 67. https://doi.org/10.1016/j.jretconser.2022.102969

Article

Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior
Kautish, Pradeep, Paco, Arminda and Thaichon, Park. 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior." Journal of Retailing and Consumer Services. 67. https://doi.org/10.1016/j.jretconser.2022.103032

Article

Evaluating Integrated Marketing Communications Effectiveness
Sassenberg, Anne-Marie. 2021. "Evaluating Integrated Marketing Communications Effectiveness." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 390-420

Textbook (chapter)

Social media marketing
Sassenberg, Anne-Marie. 2021. "Social media marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 269-292

Textbook (chapter)

Marketing Public Relations and Sponsorship Marketing
Sassenberg, Anne-Marie. 2021. "Marketing Public Relations and Sponsorship Marketing." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Andrews, J. Craig and Shimp, Terence A. (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 360-390

Textbook (chapter)

Media planning and analysis
Sassenberg, Anne-Marie. 2021. "Media planning and analysis." Luck, Edwina, Barker, Nigel, Sassenberg, Anne-Marie, Chitty, Bill, Shimp, Terence A. and Andrews, J. Craig (ed.) Integrated Marketing Communications. Australia. Cengage Learning Australia. pp. 159-189

Textbook (chapter)

Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Bu, Yi, Parkinson, Joy and Thaichon, Park. 2022. "Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention ." Journal of Retailing and Consumer Services. 66. https://doi.org/10.1016/j.jretconser.2021.102904

Article

The dark and bright side of online consumer behavior
Thaichon, Park, Cheah, Jun-Hwa and Ting, Hiram. 2022. "The dark and bright side of online consumer behavior." Journal of Consumer Behaviour: an international research review. 21 (3), pp. 445-449. https://doi.org/10.1002/cb.2041

Editorial

Neuroscientific Research Methods and Techniques in Consumer Research
Zhang, Yunen, Thaichon, Park and Shao, Wei. 2022. "Neuroscientific Research Methods and Techniques in Consumer Research ." Australasian Marketing Journal. 31 (3), pp. 211-227. https://doi.org/10.1177/14413582221085321

Article

Dynamic capabilities to achieve corporate sustainability: a roadmap to sustained competitive advantage
Bari, Nadeem, Chimhundu, Ranga and Chan, Ka-Ching. 2022. "Dynamic capabilities to achieve corporate sustainability: a roadmap to sustained competitive advantage." Sustainability. 14 (3), pp. 1-28. https://doi.org/10.3390/su14031531

Article

Moving from multi-channel to Omni-channel retailing: Special issue introduction
Thaichon, Park, Phau, Ian and Weaven, Scott. 2022. "Moving from multi-channel to Omni-channel retailing: Special issue introduction ." Journal of Retailing and Consumer Services. 65. https://doi.org/10.1016/j.jretconser.2020.102311

Editorial

Marketing food brands: Private label versus manufacturer brands in the consumer goods industry
Chimhundu, Ranga. 2018. Marketing food brands: Private label versus manufacturer brands in the consumer goods industry. Switzerland. Palgrave Macmillan.

Authored book

Relationship marketing in franchising and retailing
Thaichon, Park, Frazer, Lorelle and Weaven, Scott. 2022. "Relationship marketing in franchising and retailing." Journal of Strategic Marketing. 30 (2), pp. 113-114. https://doi.org/10.1080/0965254X.2020.1745871

Editorial

Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna, Frazer, Lorelle, Quach, Sara and Thaichon, Park. 2022. "Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector ." Journal of Strategic Marketing. 30 (2), pp. 137-159. https://doi.org/10.1080/0965254X.2020.1733051

Article

The impact of digital marketing on consumer buying behaviour in the residential real estate industry: A case study of Sydney
Rabby, Fazla. 2022. The impact of digital marketing on consumer buying behaviour in the residential real estate industry: A case study of Sydney. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/yw70v

PhD Thesis

The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara, Septianto, Felix, Thaichon, Park and Nasution, Reza Ashari. 2022. "The role of art infusion in enhancing pro-environmental luxury brand advertising ." Journal of Retailing and Consumer Services. 64. https://doi.org/10.1016/j.jretconser.2021.102780

Article

Consumer perceptions of brand authenticity in cause-related event sponsorship
Campbell, Caroline. 2022. Consumer perceptions of brand authenticity in cause-related event sponsorship. PhD Thesis Doctor of Professional Studies. University of Southern Queensland. https://doi.org/10.26192/wq723

PhD Thesis

The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "The elucidation of marketing trends and a post-positivist approach to understand consumer behaviour – a review." Journal of Tianjin University Science and Technology. 54 (8), pp. 13-32. https://doi.org/10.17605/OSF.IO/4C8YH

Article

Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective
Zhang, Yunen, Shao, Wei and Thaichon, Park. 2021. "Investigating tourist post-travel evaluation and behavioural intention: a cultural intelligence perspective ." Asia Pacific Journal of Marketing and Logistics. 33 (10), pp. 2037-2053. https://doi.org/10.1108/APJML-08-2020-0584

Article

Does religion make consumers more environmentally friendly?
Arli, Denni, Pentecost, Robin and Thaichon, Park. 2021. "Does religion make consumers more environmentally friendly? " Marketing Intelligence and Planning. 39 (8), pp. 1024-1041. https://doi.org/10.1108/MIP-09-2020-0404

Article

Package appearance matter: Facial expression and Galvanic Skin Response analysis approach
Hamelin, Nicolas, Agrawal, Suchi, Patwa, Nitin, Ferm, Ferm and Thaichon, Park. 2021. "Package appearance matter: Facial expression and Galvanic Skin Response analysis approach ." Journal of Global Scholars of Marketing Science: Bridging Asia and the World (Quanqiu Yingxiao Kexue Yanjiuyuan Xuebao). 31 (4), pp. 624-644. https://doi.org/10.1080/21639159.2021.1939094

Article

Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person
Quach, Sara, Septianto, Felix, Thaichon, Park and Chiew, Tung Moi. 2021. "Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person ." Journal of Retailing and Consumer Services. 62. https://doi.org/10.1016/j.jretconser.2021.102618

Article