3504. Commercial services


Title3504. Commercial services
Parent35. Commerce, Management, Tourism and Services

Latest research outputs

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Innovative fee structures by Australian franchisors
Frazer, Lorelle and Perry, Chad. 1998. "Innovative fee structures by Australian franchisors." Small Enterprise Research. 6 (1), pp. 10 - 30.

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Entertainment-seeking shopping centre patrons: the missing segments
Sit, Jason, Merrilees, Bill and Birch, Dawn. 2003. "Entertainment-seeking shopping centre patrons: the missing segments." International Journal of Retail and Distribution Management. 31 (2), pp. 80-94. https://doi.org/10.1108/09590550310461985

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Consumer construction of sport consumption experiences through role play: a literature review
Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane. 2007. "Consumer construction of sport consumption experiences through role play: a literature review." James, Jeffrey D. (ed.) 4th Annual Sport Marketing Association Conference: Sport Marketing Across the Spectrum: Research from Emerging, Developing and Established Sholars (SMA 2006). Denver, Colorado 04 - 06 Nov 2006 Morganstown, VA.

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Student views on corporate social responsibility in an Australian fast food context
Rundle-Thiele, Sharyn R.. 2007. "Student views on corporate social responsibility in an Australian fast food context." Sullivan Mort, Gillian and Hume, Margee (ed.) 4th International Nonprofit and Social Marketing Conference: Social Entrepreneurship, Social Change and Sustainability. Brisbane, Australia 27 - 28 Sep 2007 Brisbane, Australia.

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An exploratory study on service dimensions of regional shopping centres: A segmentation approach’
Sit, Jason, Wong, Ho Yin and Birch, Dawn. 2002. "An exploratory study on service dimensions of regional shopping centres: A segmentation approach’." Shaw, Robin N., Adam, Stewart and McDonald, Heath (ed.) ANZMAC 2002. Melbourne, Australia 02 - 04 Dec 2002 Melbourne, Australia.

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An exploratory study on performance dimensions of sub-regional shopping centers
Sit, Jason and Birch, Dawn. 2001. "An exploratory study on performance dimensions of sub-regional shopping centers." Chetty, Sylvie and Collins, Brett (ed.) ANZMAC 2001: Bridging Marketing Theory and Practice. Auckland, New Zealand 01 - 05 Dec 2001 Auckland, New Zealand.

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The impact of tangible rewards on empowerment in the hotel sector
Birch, Dawn. 2002. "The impact of tangible rewards on empowerment in the hotel sector." ServSIG 2001: New Horizons in Services Marketing. Sydney, Australia 26 - 28 May 2001

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The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region
Summers, Jane and Johnson Morgan, Melissa. 2006. "The impact of parental style on sports consumption preferences of teenagers: an exploratory investigation in the Asia Pacific region." Asian Journal of Marketing (National University of Singapore). 12 (1), pp. 23-34.

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Sports consumption behaviour among generation Y in mainland China
Johnson Morgan, Melissa, Summers, Jane and Jocumsen, Graham. 2006. "Sports consumption behaviour among generation Y in mainland China." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.

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Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand
Summers, Jane, Lorterapong, Atasit and Johnson Morgan, Melissa. 2006. "Factors influencing consumer intentions to purchase seasonally discounted athletic footware in Thailand." Fullerton, Sam and Moore, David (ed.) International Conference of the Academy of Business Administration (2006). Munich, Germany 16 - 20 Aug 2006 Ypsilanti, Michigan, USA.

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Teenage motivations for sport related consumption in Australia
Summers, Jane, Johnson Morgan, Melissa and Kanoyangwa, Ranganai. 2007. "Teenage motivations for sport related consumption in Australia." Pitts, Brenda G. (ed.) 3rd Annual Sport Marketing Association Conference: Sport Marketing in the New Millennium (SMA 2005). Tempe, Arizona 10 - 12 Nov 2005 Morgantown, WV. United States.

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Organisational change in the food and accommodation industry sector in the Central Okanagan
Banham, Heather C. and Wiesner, Retha. 2005. "Organisational change in the food and accommodation industry sector in the Central Okanagan." TTRA 2005: The New Tourism Realities. Kelowna, Canada 02 - 05 Nov 2005 Kelowna, British Columbia, Canada.

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