350605. Marketing management (incl. strategy and customer relations)
| Title | 350605. Marketing management (incl. strategy and customer relations) |
|---|---|
| Parent | 3506. Marketing |
Latest research outputs
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A holistic approach to food fraud vulnerability assessment
Rezazade, Faeze, Summers, Jane and Ong Lai Teik, Derek. 2022. "A holistic approach to food fraud vulnerability assessment." Food Control. 131, pp. 1-12. https://doi.org/10.1016/j.foodcont.2021.108440Article
A simplified scale for assessing current impact of climate change in the Pacific region
Macfarlane, M.. 2012. "A simplified scale for assessing current impact of climate change in the Pacific region." Climate Adaptation in Action 2012: Sharing Knowledge to Adapt (NCCARF 2012). Melbourne, Australia 26 - 28 Jun 2012 Brisbane, Australia.Poster
A sport celebrity image model: focusing efforts to improve outcomes
Sassenberg, Anne-Marie and Verreynne, Martie-Louise. 2010. "A sport celebrity image model: focusing efforts to improve outcomes." Ballantine, Paul and Finsterwalder, Jörg (ed.) ANZMAC 2010: Doing More With Less. Christchurch, New Zealand 29 Nov - 01 Dec 2010 Christchurch, New Zealand.Paper
A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2018. "A study investigating the relationships between consumers' cultural values, their functional food perception and behaviour." Melbourne International Business and Social Science Research Conference (MIBSRC 2018). Melbourne, Australia 27 - 28 Oct 2018Paper
A study of marketing implementation in brand portfolio companies
Patrick, Kelly, Chimhundu, Ranga and Summers, Jane. 2014. "A study of marketing implementation in brand portfolio companies." Rundle-Thiele, Sharyn, Kubacki, Krzysztof and Arli, Denni (ed.) ANZMAC 2014: Agents of Change. Brisbane, Australia 01 - 03 Dec 2014 Brisbane, Australia.Paper
A Western franchise in Shanghai, China: a late entrant's success
Roberts, Robin E., Frazer, Lorelle and Thaichon, Park. 2022. "A Western franchise in Shanghai, China: a late entrant's success." Journal of Strategic Marketing. 30 (6), pp. 606-626. https://doi.org/10.1080/0965254X.2020.1823457Article
Adaptation of export marketing strategy in Zimbabwean export firms
Sibanda, Khutula, Erwee, Ronel and Ng, Eric. 2009. "Adaptation of export marketing strategy in Zimbabwean export firms." Beaumont, Nicholas (ed.) 23rd Australian and New Zealand Academy of Management Conference (ANZAM 2009). Melbourne, Australia 01 - 04 Dec 2009 Melbourne, Australia.Paper
Aesthetic labor and visible diversity: The role in retailing service encounters
Quach, Sara, Jebarajakirthy, Charles and Thaichon, Park. 2017. "Aesthetic labor and visible diversity: The role in retailing service encounters." Journal of Retailing and Consumer Services. 38, pp. 34-43. https://doi.org/10.1016/j.jretconser.2017.05.004Article
An analysis of product-place co-branding: the case of Ceylon Tea
Ranasinghe, Wasanee Tharanga, Thaichon, Park and Ranasinghe, Malanee. 2017. "An analysis of product-place co-branding: the case of Ceylon Tea." Asia Pacific Journal of Marketing and Logistics. 29 (1), pp. 200-214. https://doi.org/10.1108/APJML-10-2015-0156Article
An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses
Ng, Eric. 2009. "An empirical investigation on the dyad perspective of buyer-seller relationships in Australian regional agribusinesses." Contemporary Management Research: an international journal. 5 (3), pp. 287-299.Article
An empirical investigation on the use of information sources for promoting healthy eating
Ng, Eric and Hastings, Kathy. 2011. "An empirical investigation on the use of information sources for promoting healthy eating." Contemporary Management Research: an international journal. 7 (1), pp. 45-66.Article
An empirical study on the success factors of supplier-distributor relationships
Ng, Eric. 2012. "An empirical study on the success factors of supplier-distributor relationships." Contemporary Management Research: an international journal. 8 (2), pp. 161-180.Article
An examination of the relationship between consumers' cultural values and their functional food perception
Neupane, Saugat. 2019. An examination of the relationship between consumers' cultural values and their functional food perception. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/6j8z-xn36PhD Thesis
An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland
den Braber, Johannis Christiaan. 2023. An exploratory study of the deepest values underlying the purchase of a property in a master-planned luxury branded estate in southeast Queensland. PhD Thesis Doctor of Philosophy. University of Southern Queensland. https://doi.org/10.26192/z014vPhD Thesis
An instrument for measuring the influence of consumers’ cultural values on functional food perception
Neupane, Saugat, Chimhundu, Ranga and Chan, K. C.. 2021. "An instrument for measuring the influence of consumers’ cultural values on functional food perception." British Food Journal. 123 (7), pp. 2582-2600. https://doi.org/10.1108/BFJ-11-2020-0997Article
An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals
Hopper, Tiana, Erwee, Ronel and Hastings, Kathy. 2007. "An investigation into the relevance of emerging marketing strategy in regional Queensland hospitals." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Are supply-chain relationships more influenced by buyer-supplier relationships or the business environment of the country itself? Evidence from the 'China-Australia' trading relationship
Collins, Ray, Sun, Ximing and Li, Chong Guang. 2012. "Are supply-chain relationships more influenced by buyer-supplier relationships or the business environment of the country itself? Evidence from the 'China-Australia' trading relationship." Asia Pacific Business Review. 18 (3), pp. 391-405. https://doi.org/10.1080/13602381.2011.624359Article
Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research
Rabby, Fazla, Chimhundu, Ranga and Hassan, Rumman. 2021. "Artificial intelligence in digital marketing influences consumer behaviour: a review and theoretical foundation for future research." Academy of Marketing Studies Journal. 25 (5), pp. 1-7.Article
Assessment of the Shikarpur Pickle Value Chain
Khooharo, Aijaz Ali, Sun, Tim and Suthar, Velo. 2014. "Assessment of the Shikarpur Pickle Value Chain." European Academic Research. 2 (6), pp. 7714-7731.Article
At odds: examining the impact of on-line gambling on youth wellbeing
Hume, Margee and Sullivan Mort, Gillian. 2011. At odds: examining the impact of on-line gambling on youth wellbeing. Saarbrucken, Germany. Lambert Academic Publishing.Authored book
Australian consumers' attitudes about sports sponsorship during an economic downturn
Fullerton, Sam, Neale, Larry and Johnson Morgan, Melissa. 2010. "Australian consumers' attitudes about sports sponsorship during an economic downturn." Schwartz, Eric (ed.) 8th Annual Sports Marketing Association Conference: Sport Marketing Strategies in Hard Times (SMA 2010). New Orleans, United States 26 - 29 Oct 2010 New Orleans, United States.Paper
Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing
Hamlin, Robert P. and Chimhundu, Ranga. 2007. "Branding and relationship marketing within the trifecta of power: Managing simultaneous relationships in consumer goods marketing." Journal of Customer Behavior. 6 (2), pp. 179-194.Article
Call centres, recent history - where have they come from and how did they get here?
Hingst, Raymond D.. 2004. "Call centres, recent history - where have they come from and how did they get here?" 2nd National Call Centre Research Conference. Churchill, Australia 19 - 20 Aug 2004 Melbourne, Australia.Paper
Category captain arrangements in grocery retail marketing
Chimhundu, Ranga, Kong, Eric and Gururajan, Raj. 2015. "Category captain arrangements in grocery retail marketing." Asia Pacific Journal of Marketing and Logistics. 27 (3), pp. 368-384. https://doi.org/10.1108/APJML-08-2014-0124Article
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna, Frazer, Lorelle, Quach, Sara and Thaichon, Park. 2022. "Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector ." Journal of Strategic Marketing. 30 (2), pp. 137-159. https://doi.org/10.1080/0965254X.2020.1733051Article
Community engagement and building connectivity in the Lockyer Valley region
Miller, Karen and Pedersen, Cec. 2012. "Community engagement and building connectivity in the Lockyer Valley region." 2012 Regional Development: Connectedness, Business and Learning: Creating Sustainable Communities Workshop. Brisbane, Australia 20 Jun 2012 Toowoomba, Australia.Paper
Compulsory marketing schemes and Section 92 of the Australian Constitution
Gray, Anthony. 2014. "Compulsory marketing schemes and Section 92 of the Australian Constitution." University of Tasmania Law Review. 33 (2), pp. 317-344.Article
Conceptualising a framework for sustainable decision making for sport funding in regional government
Johnson Morgan, Melissa and Summers, Jane. 2012. "Conceptualising a framework for sustainable decision making for sport funding in regional government." 10th Annual Sports Marketing Association Conference: Celebrating a Decade of Magic (SMA 2012). Orlando, FL. United States 24 - 27 Oct 2012 Morgantown, WV. United States.Paper
Consumer awareness of sponsorship - a FMCG context
Woodside, Frances M. and Summers, Jane. 2009. "Consumer awareness of sponsorship - a FMCG context." Luxton, Sandra (ed.) ANZMAC 2009: Sustainable Management and Marketing. Melbourne, Australia 30 Nov - 02 Dec 2009 Canning Bridge, Western Australia.Paper
Consumer behaviour and disposition decisions: The why and how of smartphone disposition
Ting, Hiram, Thaichon, Park, Chuah, Francis and Tan, Sharon Rebecca. 2019. "Consumer behaviour and disposition decisions: The why and how of smartphone disposition." Journal of Retailing and Consumer Services. 51, pp. 212-220. https://doi.org/10.1016/j.jretconser.2019.06.002Article
Consumer behaviour: implications for marketing strategy, 5th ed.
Summers, Jane, Johnson Morgan, Melissa and Volkov, Michael. 2007. "Consumer behaviour: implications for marketing strategy, 5th ed." Quester, Pascale, Neal, Cathy, Pettigrew, Simone, Grimmer, Martin, Davis, Teresa and Hawkins, Del I. (ed.) Consumer behaviour: implications for marketing strategy, 5th ed.. Sydney, Australia. McGraw-Hill Australia.Textbook (chapter)
Consumer complaint behaviour in sport consumption: a theoretical model
Volkov, Michael, Summers, Jane and Johnson Morgan, Melissa. 2005. "Consumer complaint behaviour in sport consumption: a theoretical model." Purchase, Sharon (ed.) Australian and New Zealand Marketing Academy Conference (ANZMAC 2005): Broadening the Boundaries. Fremantle, Australia 05 - 07 Dec 2005 Fremantle, Western Australia.Paper
Consumer engagement with social media marketing in Australia
Deo, Kirtika, Chimhundu, Ranga and Hafeez-Baig, Abdul. 2018. "Consumer engagement with social media marketing in Australia." 2018 International Congress on Banking, Economics, Finance and Business (BEFB- Sydney 2018). Sydney, Australia 17 - 19 Dec 2018Paper
Consumer engagement with social media marketing: an empirical investigation in Australia
Deo, Kirtika. 2019. Consumer engagement with social media marketing: an empirical investigation in Australia. Doctorate other than PhD Doctor of Business Administation. University of Southern Queensland. https://doi.org/10.26192/fxdj-qk37Doctorate other than PhD
Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas and Thaichon, Park. 2016. "Consumer motives and impact of western media on the Moroccan luxury buyer ." Journal of Retailing and Consumer Services. 32, pp. 164-170. https://doi.org/10.1016/j.jretconser.2016.06.010Article
Consumer perceptions of brand authenticity in cause-related event sponsorship
Campbell, Caroline. 2022. Consumer perceptions of brand authenticity in cause-related event sponsorship. PhD Thesis Doctor of Professional Studies. University of Southern Queensland. https://doi.org/10.26192/wq723PhD Thesis
Consumer response to sponsorship leveraged packaging (SLP) - a FMCG Context
Woodside, Frances. 2007. "Consumer response to sponsorship leveraged packaging (SLP) - a FMCG Context." Thyne, Maree, Deans, Kenneth R. and Gnoth, Juergen (ed.) ANZMAC 2007: 3Rs Reputation, Responsibility and Relevance: Doctoral Colloquium Writing Workshop. Dunedin, New Zealand 30 Nov - 02 Dec 2007 Dunedin, New Zealand.Paper
Consumer socialization process: The role of age in children's online shopping behavior
Thaichon, Park. 2017. "Consumer socialization process: The role of age in children's online shopping behavior." Journal of Retailing and Consumer Services. 34, pp. 38-47. https://doi.org/10.1016/j.jretconser.2016.09.007Article
Corporate Social Responsibility (CSR) in banking: what we know, what we don't know, and what we should know
McDonald, Lynette M.. 2015. "Corporate Social Responsibility (CSR) in banking: what we know, what we don't know, and what we should know." Harrison, Tina and Estalami, Hooman (ed.) The Routledge companion to financial services marketing. New York, United States. Routledge. pp. 485-505Edited book (chapter)
Creating sustainable practice in a museum context: adopting service-centricity in non-profit museums
Alcaraz, Celeste, Hume, Margee and Sullivan Mort, Gillian. 2009. "Creating sustainable practice in a museum context: adopting service-centricity in non-profit museums." Australasian Marketing Journal. 17 (4), pp. 219-229. https://doi.org/10.1016/j.ausmj.2009.06.003Article