What is success in cultural heritage tourism?

Paper

Pocock, Celmara. 2012. "What is success in cultural heritage tourism?" Shuter, Claire (ed.) Visitor Research Forum 2012: Interpreting our Heritage and Understanding our Visitors. Brisbane, Australia 18 Jan 2012 Brisbane, Australia.
Paper/Presentation Title

What is success in cultural heritage tourism?

Presentation TypePaper
Authors
AuthorPocock, Celmara
EditorsShuter, Claire
Journal or Proceedings TitleInterpreting our Heritage and Understanding our Visitors
Year2012
Place of PublicationBrisbane, Australia
Conference/EventVisitor Research Forum 2012: Interpreting our Heritage and Understanding our Visitors
Event Details
Visitor Research Forum 2012: Interpreting our Heritage and Understanding our Visitors
Event Date
18 Jan 2012
Event Location
Brisbane, Australia
Abstract

Much of the literature on cultural heritage tourism is focused on the inherent tensions between conservation and tourism. Highlighted conflicts include the restrictions and high costs imposed by conservation and the potentially damaging impacts of visitors on heritage sites. These tensions are perceived and portrayed as an underlying factor in the potential failure of many cultural heritage tourism businesses.
A number of studies have been commissioned to address these concerns and ensure the success of the Australian cultural heritage tourism sector. However, this paper suggests that these studies, too, are characterised by an entrenched business - conservation dichotomy. Consequently the suggestions and guidelines offered to cultural heritage tourism operators and managers fail to develop new insights that might assist in more effective outcomes for cultural heritage tourism. I suggest that a more complex understanding of what success means within cultural heritage tourism might benefit the sector by recognising it as a unique enterprise with its own particularities and needs.

Keywordscultural heritage; tourism; success; business; conservation
ANZSRC Field of Research 2020350801. Impacts of tourism
430205. Heritage and cultural conservation
350805. Tourism resource appraisal
Byline AffiliationsSchool of Humanities and Communication
Institution of OriginUniversity of Southern Queensland
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