Frame alignment processes for locally useful agricultural soil research and extension: The role of farm advisors
Article
Higgins, Vaughan, Bryant, Melanie, Allan, Catherine, Cockfield, Geoff, Leith, Peat and Cooke, Penny. 2023. "Frame alignment processes for locally useful agricultural soil research and extension: The role of farm advisors." Sociologia Ruralis. 63 (4), pp. 843-864. https://doi.org/10.1111/soru.12449
Article Title | Frame alignment processes for locally useful agricultural soil research and extension: The role of farm advisors |
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ERA Journal ID | 10923 |
Article Category | Article |
Authors | Higgins, Vaughan, Bryant, Melanie, Allan, Catherine, Cockfield, Geoff, Leith, Peat and Cooke, Penny |
Journal Title | Sociologia Ruralis |
Journal Citation | 63 (4), pp. 843-864 |
Number of Pages | 22 |
Year | 2023 |
Publisher | John Wiley & Sons |
Place of Publication | United Kingdom |
ISSN | 0038-0199 |
1467-9523 | |
Digital Object Identifier (DOI) | https://doi.org/10.1111/soru.12449 |
Web Address (URL) | https://onlinelibrary.wiley.com/doi/full/10.1111/soru.12449 |
Abstract | Farm advisors are recognised as playing an increasingly central role in facilitating interactions between scientists and farmers to improve local implementation of sustainable soil management practices and agricultural innovations more broadly. However, there has been limited scrutiny of what farm advisors do when faced with conflicting interpretations among actors over techniques or approaches for facilitating agricultural innovation. This article advances knowledge in this area by investigating the role of farm advisors in aligning different frames on agricultural soil research and extension across seven Australian mixed farming regions. Drawing upon theoretical work on frame alignment, we argue that farm advisors use three types of strategies to align conflicting frames—frame bridging, frame amplification and frame transformation. These strategies seek to frame local soil research and extension priorities in ways that are assumed to resonate more closely with the frames of multiple constituents, such as farmers and soil scientists. Through our analysis, we argue that the application of a frame alignment approach enables greater precision in identifying which (a) interactive and social learning processes, (b) key local influencers and communities of practice and (c) resourcing and governance arrangements are most likely to be effective in facilitating soil research and extension that is locally useful and useable. |
Keywords | Australia; farm advisors; frame alignment processes; interpretive frames; soil research and extension |
ANZSRC Field of Research 2020 | 300202. Agricultural land management |
Byline Affiliations | University of Tasmania |
Cooperative Research Centre for High Performance Soils, Australia | |
Charles Sturt University | |
Centre for Sustainable Agricultural Systems | |
Commonwealth Scientific and Industrial Research Organisation (CSIRO), Australia |
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https://research.usq.edu.au/item/z25z0/frame-alignment-processes-for-locally-useful-agricultural-soil-research-and-extension-the-role-of-farm-advisors
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